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Copywriting
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3 Reasons why Content is Still King
Visitors don't come to the web for the technology, or even the design. They come to your sites for the content. They are looking for information and answers.
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Help, Help, Help, Sell
Web sites are much harder to navigate than catalogs or brochures. It's hard for visitors to find what they want. That's why the first task of the copywriter is to HELP people find what they want. Then it is time to SELL.
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13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.
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10 Keys to Copy That Sells!
Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place.
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Finding The Story In You
It’s all about the story. That signature piece you’re known for that defines you as a speaker and sets you apart. We’re told that over and over as speakers. It’s all about the story. But nobody tells us how to find the story. And you can’t take someone else’s story because aside from it just being rude, it won’t wear the same on you. So how do you find the stories to put into your presentations? And if you say the internet I’m going to smack you. Let’s shoot for a little more originality than that. Here are some tips to get you started.
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Why Controlling Your Nervousness Is Better Than Eliminating It
Today there are numerous sites devoted to eliminating or ending your nervousness in public speaking - and, I disagree. Nervousness is wonderful. It's that extra spurt of adrenaline that can make your presentation exhilarating, exciting, dynamic. The secret is learning how to control the nervousness, not eliminate it.
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Public Speaking - 10 Tips For Your First Public Speaking Engagement
So you have to give a public speech, but don't know where to begin? There are a few fundamental techniques that all great public speakers follow. Public speaking is a skill that can be developed. If you are giving your first public address, here is a list of the fundamental techniques that if you follow, will ensure that you are a success.
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Short Attention Span Theater
In Abraham Lincoln's time people would listen attentively to a two hour speech even if the speaker was not that well polished. Oh, how times have changed. Today, our kids watch an average of more than eight hours of TV per day. Adults sit in front of computers at work all day, responding to email and voicemail immediately, while still trying to do their jobs. Americans already had short attention spans, but this reliance on technology and multi-tasking has cut them even shorter.
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