Web Copy - How Much is Enough?

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website....

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? Then master the art of using words to create pictures in your customers' heads.

Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket

Create Ad copy for your business must be: 1.Use hand written letters. 2.Increase your credibility - by including your article. 3.Increase their trust - by including your picture. 4.Increase the value of your product-offer free bonus.

How To Write Powerful Headlines

Technique to come up with unlimited headlines for any business imagineable.

Headlines That Pull, Persuade and Propel!

When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.

Ad Copy - Your 12 Point Inspection!

Does your ad copy pass this test?

How To Write An Effective Ad

How do you create an ad that gets attention, create interest, curiosity and generates a steady flow of inquiries and phone calls?

It's the Headline, Stupid! - Writing Powerful Headlines

You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips and techniques here, you can stand out from the crowd with dynamite headlines.

3 Steps to Great Copy

The craft of copywriting is exactly that - a craft. It isn't about putting together a list of 'power words' and 'killer phrases'. It about understanding your audience, getting in their skin and understanding what it is you need to say. It's about writing well.

Some Copy Tips From An Old Hand

I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions ? & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.

Kick-Start Your Juices

Listen, consider this scenario.

The Best Kept Leadership Skill

What would happen if you knew and practiced the best kept secret of leadership? You would be able to gain cooperation for your initiatives, build rapport easily, and lead people instead of manage them. You also would be highly valued as an employee and for better, more responsible positions.

Occasional Speaking

When you are called upon to speak whether it is to deliver a toast at a wedding or a keynote address, you need to consider each as a special occasion and review the who, what, when, where and why of the event.

Crafting A Speech

Key elements to crafting a winning keynote.

How To Give A Good Champagne Toast

At most weddings these days a champagne toast is very common and you will find that more often than not, there is more than one champagne toast happening. This is the time when friends and family get a chance to give their regards and best wishes to the newly married couple.