The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

The real magic behind 'magnetic sales letters' is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. Here's the secret.

How to Write Ad Copy that Sells

When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, interwoven to produce a highly effective message. Master the technique of each, and create ads that really sell!

Tech-writers: A Necessary Evil

New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The p...

Web Copy - How Much is Enough?

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website....

Advice for Copywriters: How to Win the Freelance Bidding War

Smart companies know that quality work will cost them some money; and yes, they WILL pay for your expert services. Settle for nothing less than a respectable fee.

How Writing Radio Can Help You Become a Better Writer

Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.

Step One for Copywriters: Understand WHAT to Say

Great copywriting doesn't spring from just writing well. The foundation of any piece of great copy is understanding WHAT to say.

Help, Help, Help, Sell

Web sites are much harder to navigate than catalogs or brochures. It's hard for visitors to find what they want. That's why the first task of the copywriter is to HELP people find what they want. Then it is time to SELL.

Ad Copy - Your 12 Point Inspection!

Does your ad copy pass this test?

Copywriting Secrets Of India's Mystics

Probably one of the most profound discoveries of my life. How a little known music book by India's mystics changed my thoughts on web copywriting and business communication forever. Here’s what happened…

The Power of Saying 'You Can'

Being told that you 'can' achieve something has a powerful impact, whether you are a child, a teenager or an adult. The use of the 'can' word has a place in writing for the web and helps move visitors forward to achieve their goals.

Some Copy Tips From An Old Hand

I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions ? & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.

Public Speaking - How to Write a Damn Good Speech

In order to deliver a great speech, you need to write a great speech. However many times, that is easier said than done. Here is a simple formula for writing a good speech. Whether it is a great speech will depend on your imagination and your writing skills.