Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing desc...

Calls-To-Action: Making Them Fit Makes All the Difference

It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole th...

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a s...

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

The real magic behind 'magnetic sales letters' is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. Here's the secret.

Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get read. There are some sections of your copy, however that are practically guaranteed to be seen. If you know what these are you can see your conversions increase dramatically.

Online Promotion Beats Traditional Ten-One

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you...

Writing Copy for Voiceovers

As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some ideas to consider before you put your pen to paper or fingers to keyboard.

Freelance Writers: Double Your Income

Most freelance writers don't make the kind of money they could. Why not? Because they don't treat what they do as a serious business. A simple shift in attitude can double your income.

Top 7 Things To Do Before You Hire A Copywriter

Now that you’ve decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.

How To Write Powerful Headlines

Technique to come up with unlimited headlines for any business imagineable.

How Writing Radio Can Help You Become a Better Writer

Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition

Want a Sticky Site That Sells? Forget Content!

An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.

Give Me $1 And I'll Have A Powerful Marketing Weapon

How one little concept can open up a whole new world in your copywriting and online marketing.

Help, Help, Help, Sell

Web sites are much harder to navigate than catalogs or brochures. It's hard for visitors to find what they want. That's why the first task of the copywriter is to HELP people find what they want. Then it is time to SELL.

7 Formulas for Articles That GET READ!

Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.