Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

The time spent writing headlines can pay you back many times over. Do you have a product or service to sell? Then every printed document you publish should have a headline. Yes, even including your business card, if you have one! Remember the goal of the headline is to stop your reader dead in their tracks and get them to read further in to your sales copy.

Cleaning Up Your Copy

When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. You use your right brain, the creative side. So when you have an idea and your mind says...

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and k...

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing desc...

10 Tips for Aspiring Freelance Copywriters

Here are a few tips which I help most aspiring copywriters make the move into freelance copywriting.

When Panic Attacks Writers

If you write for a living and have worked with deadlines for a few years, you probably know what I mean...when suddenly everything seems impossible...and you start to panic. Here's a way to get past it.

5 Ways to Instantly Improve Your Copy

Here’s a tip. Be put your strongest bullet first and last. When a prospect scans, those are the two most thoroughly read positions.

Top 10 Ways For Copywriters To Overcome Writer's Block

We all know that words have the power to persuade, compel and most importantly, sell. However, many have likened the process to getting the 'right words' to trying to get blood from a stone. When I ...

Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-lev...

Web Copy - How Much is Enough?

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website....

Online Promotion Beats Traditional Ten-One

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you...

11 Reasons Not to Hire a Freelance Copywriter (and Why They're All Poor Excuses)

Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners refuse to hire a writer, and my argument for each.

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? Then master the art of using words to create pictures in your customers' heads.

How To Write Powerful Headlines

Technique to come up with unlimited headlines for any business imagineable.

How to Write Carrot-Wielding Copy!

A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements: it must be: