Three Steps To Pump Up The Drama In Your Copy

All the world’s a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. At a quick glance it would appear that fiction writing and copywriting are two ...

Writing Effective Sales Copy

Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy.

How To Be Creative

Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. T...

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

The time spent writing headlines can pay you back many times over. Do you have a product or service to sell? Then every printed document you publish should have a headline. Yes, even including your business card, if you have one! Remember the goal of the headline is to stop your reader dead in their tracks and get them to read further in to your sales copy.

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturati...

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establis...

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous ve...

Writing Benefit-Driven Web Copy - 4 Steps to More Sales

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? (Includes FREE templates.)

3 Steps To Better Sales Copywriting

Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You’re nothing more than a salesperson. There’s an old saying in the “business” that, “a...

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

The real magic behind 'magnetic sales letters' is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. Here's the secret.

When Panic Attacks Writers

If you write for a living and have worked with deadlines for a few years, you probably know what I mean...when suddenly everything seems impossible...and you start to panic. Here's a way to get past it.

Deciding What Voice to Use in Copy

It’s how people feel not what they think or know that controls their buying behavior. It’s not a logical process. So if you can present your benefits in terms of feelings like how the buyer will feel as a result of having your product and what negative feelings will go away.

How to Write Ad Copy that Sells

When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, interwoven to produce a highly effective message. Master the technique of each, and create ads that really sell!

Web Copy - How Much is Enough?

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website....

Can 97% of Netpreneurs be Wrong?

Listen, we all know the key to success in any business is how well your message gets across. Do you know how to grab a visitor to your business and keep em? It's what they experience when they arrive that brings them back. And the biggest secret is-it's all in your writing!