Subtle Emotion - The Key To Copy That Works

Professional copywriters know that subtle emotion is a primary factor in writing effective copy. Understanding and applying this principle takes your copy to a whole new level...

Writing Great Website Sales Copy

Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce. This is especially true on websites. Sales copy is the words you use to convince prospective customers to buy from you.

3 Keys to Better Online Copywriting

3 insider tips for writing better online copy today...

Copywriting FAQs

One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.

Real Estate Professionals Need You to Write for Them!

Ask yourself these questions: Are you an experienced writer? Do you want to stay at home to write? Do you want to work for yourself? Do you learn new things quickly? Are you interested in a b...

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them

Writing copy for B to B marketing campaigns often leads to bland, ineffective business communications. But it doesn't have to. In this article, you will learn 3 common copywriting blunders and how to correct them quickly and easily.

How To Test The Body Of Your Sales Copy For Weaknesses

Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effe...

Can Anyone Succeed as a Freelance Copywriter?

Not everyone can succeed as a freelance copywriter. Some people don't have what it takes. But if you think that being a diploma-carrying writer with a degree is one of the requirements for success, that's not it at all. Find out if you have what it takes...

10 Things You Should Expect From Your IT Copywriter

In order to write compelling IT copy, you need a professional IT copywriter. So how do you find one? The following 10 tips will give you a good understanding of the qualities to look for in an IT copywriter.

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

The time spent writing headlines can pay you back many times over. Do you have a product or service to sell? Then every printed document you publish should have a headline. Yes, even including your business card, if you have one! Remember the goal of the headline is to stop your reader dead in their tracks and get them to read further in to your sales copy.

10 Tips for Writing Web Copy

One of the most important aspects of a website today is the webcopy - sometimes called the sales letter. In days gone bye, banners and graphics were all important but now it's the words that do the s...

Art Of Writing Profitable Classified Ads

The art of writing profitable classified ads Everybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to t...

Cleaning Up Your Copy

When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. You use your right brain, the creative side. So when you have an idea and your mind says...

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing desc...

Engage Your Customer - Write About Benefits

If you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you.