Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don’t envy you. This “brave new” e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization).

Copywriter Rates, Getting The Facts Beforehand

There is no doubt that copywriter rates differ greatly from one to another. Ensure you don’t get taken for a ride with these useful tips...

3 Copywriting Tips - How To Edit For Mass Appeal!

3 tips for connecting with a mass audience...

Subtle Emotion - The Key To Copy That Works

Professional copywriters know that subtle emotion is a primary factor in writing effective copy. Understanding and applying this principle takes your copy to a whole new level...

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

Some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right!

Freelance Copywriting Advice #1: Take the Scary Jobs

As a freelance copywriter you will sometimes be faced with work opportunities that seem just too challenging, and well outside your comfort zone. My advice is to take these jobs every time. Here's why...

Impulse Writing for Better Ad Headings

Writing headlines for your ads is the most important part of your online presence. When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part...

Working With a Freelance Editor

If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a ma...

Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work

You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns ac...

Three Steps To Pump Up The Drama In Your Copy

All the world’s a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. At a quick glance it would appear that fiction writing and copywriting are two ...

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them

Writing copy for B to B marketing campaigns often leads to bland, ineffective business communications. But it doesn't have to. In this article, you will learn 3 common copywriting blunders and how to correct them quickly and easily.

10 Tips for Writing Effective Web Copy

On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make...

Writing Effective Sales Copy

Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy.

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

The time spent writing headlines can pay you back many times over. Do you have a product or service to sell? Then every printed document you publish should have a headline. Yes, even including your business card, if you have one! Remember the goal of the headline is to stop your reader dead in their tracks and get them to read further in to your sales copy.

Are You Asking the Right Questions in Your Copy?

It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to...