Steps to a Writing an Effective Press Releases

An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.

The Secret to Drilling Down Deep in Your Target Market

Putting yourself in the shoes of your client is the best thing you can ever do. When you start thinking and anticipating what's going on in their minds, that's when your copy's going to start connecting. And that's what we do as copywriters and business folks.

Long Copy versus Short Copy

It's the age old debate. Does long copy work better? Will they read all that writing. Or is the short and sweet approach better? In this article, I plan to answer this once and for all. You'll discover...

Stop Chasing Away Customers! Bad Copy is Your Worst Enemy

Learn why bad writing can hurt your sales, and how to improve your sales copy for great results.

How to Build Benefits from Features Fast and Easy with the Solution Approach

Every marketer gets the advice: Sell Benefits Not Features. The concept is important but it confuses a lot of people. In this article, you’ll discover exactly what it takes to build a strong-selling benefit list from features. Using the Solution Approach, it’s fast and easy.

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Much like those disposable pants, your $2-an-article copywriter is not in it with you for the long haul.

Health and Fitness: A Huge Industry in Need of Writers

Billions are spent on health and fitness every year. As a writer or copywriter with an interest in medicine, alternative therapies or fitness and diet topics, you should be able to find all the work you'll ever want.

Long Copy vs. Short Copy... If You're Still Debating This, You're Missing The Point!

I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.

Making a Living as a Copywriter; Freelancing Versus Agency

So You Want To be A Copywriter? Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and usually from home.

A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!

Have you ever wondered how your copy sounds to your prospects when they're reading it? If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.

Professional Copywriting Services - How to Provide Your Own

People don't trust amateurs! They want to do business with professionals. Unfortunately many small businesses are closing their doors because the quality of their communications - in brochures, on the web, in their ads - give their prospective clients the impression that they are amateurs. Here are seven tips to providing your own professional copywriting services.

Touching the Prospect's Emotions in Your Sales Letter

How to touch a prospect’s emotions in your sales letter to entice them into buying…

How You Can Become A Freelance Business Plan Writer

Becoming a freelance business plan writer can be a challenge. To become successful, plan to succeed from the beginning, starting here...

Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don’t envy you. This “brave new” e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization).

3 Tips For Writing Better Headlines

If you want to pull in customers, you need to be able to write good headlines. And in order to write good headlines, you need to understand a few fundamental principles of the craft. Here are 3 quick tips for writing better headlines for your website. Take these to heart and you'll find writing headlines a lot less painful...