Five Steps To Online Copywriting Success

Five online copywriting tips that anybody can use to increase website and advertising conversion rates.

Don't Forget The Copywriting

One of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving little focus or refinement.

Copywriting: Engage Prospects By Involving Their Senses

It's much easier to get emotionally involved with copy that stimulates your senses. And copy that gets prospects emotionally involved sells.

Steps to a Writing an Effective Press Releases

An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.

Beyond Once Upon a Time: Fairy Tales aren't the Only Thing Needing Catchy Openings

Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don’ts for email newsletter publication. Ah, something about this newsletter didn’t pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.

Writing for People and Search Engines

Make both the search engines that crawl your site and the people who read your site happy with these tips.

Discover Your Creativity

As a growing copywriter and Cyberspace Marketeer, I often seek new ideas and ways of doing stuff... But before this process can happen, I have to “pay my dues.” I do this through research over the Internet. I get out and socialize, during work time and play time. Only afterwards am I able to discover and lay out creative, unique solutions.

The Second Most Important Element of Your Ad... after the Headline

The average person who sees your ad, gives it a few seconds at best before flicking to the next ad. So when you manage to capture somebody's attention with a headline... you absolutely must follow it up with...

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

How do you grab a prospect's attention in your printed materials or on your website? You must use headlines that appeal to those prospects. Here are 8 tips to make sure your headlines get the message across (and keep the prospects reading).

Be That Copywriter Everyone Wants to Work With

One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for.

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Much like those disposable pants, your $2-an-article copywriter is not in it with you for the long haul.

Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...

An article everyone who sells anything, either through advertising or face to face... must read...

Are You Making These Press Release Mistakes?

Before you send that press release off into the world, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake.

A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!

Have you ever wondered how your copy sounds to your prospects when they're reading it? If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.

The Lead: Sinking The Hook Into Your Prospect

You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going to make an almost instantaneous decision about whether you are worth her time or not. So you’d better start off with a bang.