Creative Website Copywriting - Why It Impresses Both Customers and Search Engines

The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. This article shows you how to use creative copywriting to make your website really stand out from the crowd – and impress both potential customers and the search engines.

Use Grammar as a Marketing Weapon

If you're like me, you're not writing that ad, Web page, or radio script to make your English teacher proud. You’re writing to sell. To get prospects to click, call, or buy, you'll need to take some liberties with the English language.

Copywriting Tip: How to Format HTML for Clients When You Don't Know HTML

If you're a copywriter who works with web designers, there may come a time when you're asked to send the document in HTML format. The bad news: you don't know HTML. The good news: thanks to the many HTML editors available for use on the web, you don't need to know HTML.

Persuading People to Buy - A Simple Technique

People are not interested in you, your company or your product. They are only interested in the result and benefit they get when they buy from you. Here’s how to keep their interest…

Predictable Sales Growth - The More You Tell the More You Sell

“The Biggest Money-Making Letters and Adverts Are No Less Than Salespersonship In Print” If you know how to create powerful, compelling headlines and why they are so important to your letter or advert you are already on the road to success because now you’ve got your prospect’s attention – he’s curious, intrigued or just plain nosy – it doesn’t matter - you’ve got him hooked. But you’ve got to keep him on the hook. He’ll be like a wriggling fish, if you don’t keep his attention he’ll just ‘drop off’ and go do something else.

Crank Out More Articles More Often With An Article Swipe File

If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more often

How to Develop a Killer News Hook

When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that’s just advertising, and when you turn them off, they’re often off for good.

How 'Cliffhanger' Paragraphs Capture Readers

Here's a way to keep readers interested in upcoming letters or correspondence.

5 Critical Mistakes Most Freelance Copywriters Make

All successful marketers know the sale comes from the words or the copy. Anytime you want to give yourself a pay raise, just tweak the copy.

Steps to a Writing an Effective Press Releases

An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.

Custom Writing Services: Market Overview

In this article the author is going to carry out custom writing services market overview providing comprehensive survey of the market divided into the following categories: market identification, market size, market segmentation, market growth speed, market customers, principles of operation, financial characteristics, quality of products, pricing policies, regulations, competitors and leaders, current trends within the industry, market success factors, and other categories. The research is structured in such a way as to group related issues in a logical order.

Five Tips for Writing Eyeball-Grabbing Headlines

If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.

The Secret to Drilling Down Deep in Your Target Market

Putting yourself in the shoes of your client is the best thing you can ever do. When you start thinking and anticipating what's going on in their minds, that's when your copy's going to start connecting. And that's what we do as copywriters and business folks.

Stop Chasing Away Customers! Bad Copy is Your Worst Enemy

Learn why bad writing can hurt your sales, and how to improve your sales copy for great results.

Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that can make or break a headline easily. If you think you have tried them all, check this out....