Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 1

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. Here are some of the questions he asked about Headlines for Sales Letters and the answers I gave…

Sales-generating Catalogue Copy: Secret Tips and Tricks

How do you write irresistible catalogue copy? What does your customer need to hear in order to buy and buy again? Professional catalogue writers use the same tricks over and over again to get results. And you can too...

UK Advertising Copywriting - The Top Ten Cliches and Why You Should Avoid Them

We’ve all seen them plenty of times. Frankly, once is too many. Copy clich?s are more likely to put off prospective customers than convince them to buy your product or service. If your UK advertising copywriter comes up with them, find another copywriter. Here are the worst offenders in the UK – and the reasons why you should never use them.

Creative Website Copywriting - Why It Impresses Both Customers and Search Engines

The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. This article shows you how to use creative copywriting to make your website really stand out from the crowd – and impress both potential customers and the search engines.

Public Service Announcement (PSA) Radio Copy Writing Success

What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with the same creativity as the beer commercials, we believe the answer is yes. Why? Because a good commercial, is a good commercial. Period.

5 Reasons to Kick Your Ghostwriter to the Curb

With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord.

Copywriting a Sales Letter - 8 Elements to Creating a Results Generating Sales Letter or Advert

There is a science to writing a Sales Letter (or advert) to generate massive results. Following this simple 8-element structure gives you an impressive head-start to creating your own high-performing letter.

Battling Internet ADHD: Ten Tips for Writers

Get your Web copy read. These ten tips will improve your Web writing skills.

The Secret Truth About Writing Great Sales Copy

On the Internet the written word is all you've got so you had better make it effective or you are going to lose a hell of a lot of customers...

Five Steps To Online Copywriting Success

Five online copywriting tips that anybody can use to increase website and advertising conversion rates.

Crank Out More Articles More Often With An Article Swipe File

If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more often

Common Mistakes That Can Kill Your Web Copy

Discover (and avoid!) these 5 major copywriting mistakes to prevent driving your target customers away.

Don't Forget The Copywriting

One of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving little focus or refinement.

Steps to a Writing an Effective Press Releases

An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy...