Killer Proofreading Skills: Put that Final Draft to Bed!

It's FINALLY here... your final, final draft of that project you've been slaving over for months. Just a quick proof is all it takes. You breeze through, make a few corrections, and pass it off to your trusty assistant for the quadruple-check final once-over. But horror of horrors, when she hands back your work, it's rife with red pen marks! How did you miss all those little picky things, and how can you prevent this from happening again in the future?

Some FAQs for Aspiring Copywriters

I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 3

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this third article he expressed concern about the effectiveness of long Sales Letters …

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 1

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. Here are some of the questions he asked about Headlines for Sales Letters and the answers I gave…

What's In A Word

Keywords in Ad's, search engine submissions are crucial to your response, so this is where the effect of a word has as much importance as its meaning.

How to Incorporate Useful Information into Letters to Editors, and Have Customers Come Back for More

The trick with using letters to publicize your work is using a low-key approach to incorporate information into a letter, while keeping the letter relevant to an issue. This is not that complicated, if you remember one cardinal rule: See yourself as providing information, and not selling your work.

How To Write Persuasive Subject Lines

Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. Learn three powerful techniques for writing subject lines that succeed.

How to Write a Sales Copy

Don't miss this vital information... on how to write a sales copy!

How to Be a Freelancer in Demand: Become a Busy Client's Best Friend

What is the one thing that almost all good clients have in common? How can you use this to delight your clients and keep them coming back for more? It's surprisingly simple and surprisingly effective.

Persuading People to Buy - A Simple Technique

People are not interested in you, your company or your product. They are only interested in the result and benefit they get when they buy from you. Here’s how to keep their interest…

5 Reasons to Kick Your Ghostwriter to the Curb

With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord.

Sales Results Happen When Your Sales Letter Is Fascinating And Easy To Respond To

You must make your letter attractive to your reader so they get your full sales message. So how are you going to catch AND KEEP his/her attention?

Where Can You Find The Best Resources For Technical Writing

In order to build a business as a freelance writer, it is important to find and use technical resources as necessary. But finding these can prove to be difficult.

Five Steps To Online Copywriting Success

Five online copywriting tips that anybody can use to increase website and advertising conversion rates.

Copywriter Trick Unveiled: How to Write Better Copy Faster

I'm going to share with you a method guaranteed to get your copy razor sharp in a hurry.