Man Born With Two Heads Amazes Cat: A Lesson In World-Building

Three approaches for fantasy writers to alter, in small ways, the conditions of the real world in order to construct a magical setting for their fiction.

The Right Words Can Make You Wealthy

The words you use and the way you use them will get you noticed in the real world. The same holds true on the Internet. However, the rules are slightly different when it comes to getting your message out to the public. The right words can be the difference between success and failure.

Get Your Copywriting Career Started Fast -- Without Any Contacts, Testimonials, Or Even A Portfolio

Ben, I've studied dozens of copywriting books, have hundreds of 3X5 index cards filled with headlines and marketing ideas, I read The National Enquirer every week, I've studied Schwartz, Collier, Caples, Halbert and Carlton. I write out ads long hand every day, over and over again. But I just can't seem to get a client. What do I do?

Where To Find the Best Copywriting Clients

How copywriters can gain work from high-quality, high-paying potential clients

Write Website Copy That Sells

Writing with technology makes sense, but writing for people still makes the sale. Here are two great ways to connect with people across broadband and create copy that sells.

10 Eye Popping, Jaw Dropping Ad Copy Secrets

Produce better ad copy with these 10 great tips.

Are Your Headlines Lacking These Crowd-Pulling Techniques?

Do your ads or articles fail to do their job because of poorly written headlines? Don't fret. There are 3 simple but effective techniques you can use in writing headlines that draw readers.

Ad Copy Secrets

Some simple tips that make your ad copy

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 6

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this last article he wanted to know if how he collated his mail package would make any difference to the response he gets…

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 1

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. Here are some of the questions he asked about Headlines for Sales Letters and the answers I gave…

Humdinger Headlines That Get Attention

Your headline has to grab your reader's attention. If it doesn't, chances are he or she will not read any further.

Is Your Copywriting Trigger What Makes Your Visitors Buy?

Want to know what makes your visitors want to buy? Find out the two basic - yet contradictory - needs that drive people and the ways to satisfy those needs in different ways for the four basic personality types.

Sales-generating Catalogue Copy: Secret Tips and Tricks

How do you write irresistible catalogue copy? What does your customer need to hear in order to buy and buy again? Professional catalogue writers use the same tricks over and over again to get results. And you can too...

Creative Website Copywriting - Why It Impresses Both Customers and Search Engines

The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. This article shows you how to use creative copywriting to make your website really stand out from the crowd – and impress both potential customers and the search engines.

Is It Worth Paying a Professional Copywriter?

Why pay a professional copywriter when there are people out there willing to write articles for a few dollars? Here's why: