Web Site Copywriting - The Headline Said What?

One of the most important aspects of web site copywriting is learning to write good headlines. But what, exactly, is a good headline?

9 Essential Items Your Website Copywriter Must Know About Your Business Before Writing a Word

Once you have completed your web site development and design, you're ready to start website marketing. It’s pretty much a given…when you hire a website copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service, your goals for the project, what makes your customers tick and what distinguishes you from the competition. Website copywriting - both an art and a science.

5 Myths About Writing Web Site Content

The number one reason a Web site fails is because of poorly written content. Words are what sell your customer, not pretty pictures or animated graphics.

Man Born With Two Heads Amazes Cat: A Lesson In World-Building

Three approaches for fantasy writers to alter, in small ways, the conditions of the real world in order to construct a magical setting for their fiction.

Secret Formulas for Writing Headlines That Sell

We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

How to Increase Your Copywriting Success

Little knows sources for the copywriter who wants to build a mailing list of high quality prospects.

Multiply Your Copywriting Response with this Rarely Taught Testimonial Secret

Would you like to make your testimonials up to 1000% more effective -- adding to your sales pitch in ways you could only dream of before? Then here's all you have to do.

Website Content Review; Writing Copy is Not Easy

For those in the business of writing copy for advertisements, websites or public relations pieces whether they are for commercial, non-profit or government agencies they know it is not easy.

How Crucial Is the Role of Copywriting

Copywriting plays a crucial role in promotion and advertisement of any business. No matter what business you are involved in, if you think that simply having a good product or service, is enough to get you the sales then you are wrong. In fact, promotion and advertisement play a major role in getting sales for any business.

Killer Proofreading Skills: Put that Final Draft to Bed!

It's FINALLY here... your final, final draft of that project you've been slaving over for months. Just a quick proof is all it takes. You breeze through, make a few corrections, and pass it off to your trusty assistant for the quadruple-check final once-over. But horror of horrors, when she hands back your work, it's rife with red pen marks! How did you miss all those little picky things, and how can you prevent this from happening again in the future?

10 Eye Popping, Jaw Dropping Ad Copy Secrets

Produce better ad copy with these 10 great tips.

Sales Letter Writing - Using AIDA

One of the most successful formulas for any copywriter is what’s commonly known as AIDA, an acronym for Attention, Interest, Desire, and Action. Learn how to use the formula successfully.

Some FAQs for Aspiring Copywriters

I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 1

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. Here are some of the questions he asked about Headlines for Sales Letters and the answers I gave…

10 Tips for Clear Content on Your Association's Web Site

Does your association’s mission include educating the public or your members? Your web site leads the charge! Here are ten top tips for keeping your web content on target.