10 Ways To Make Your Ad Command Attention

Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

How to Price a Job Correctly Even When You're Totally Stumped

The mistakes copywriters make in their job pricing, plus valuable tips on what kind of clients to avoid, and a process for pricing correctly.

Persuasive Writing Strategies That Grab the Readers Attention and Get You Results

Learn the secrets to writing persuasive articles that powerfully influence and get you the results you want.

How To Get Copywriting Clients

I often say that if you can write a coherent email message you can write copy, but this doesn't mean that you should take the requirements of this kind of writing lightly. The more you strive to develop yourself and your skills, the better you'll get at writing copy.

Designs & Typography

When typography is used creatively, it can accurately express and illustrate emotion and create a mood. Letterforms can be elegant and even visually exciting when used correctly. In the way letters are shaped for headlines and logos, they can reach out and get a reaction out of someone. When typography is used as an art form, it does not necessarily have to be read; in fact, it can stimulate the eye and carry a message without ever needing to actually read it.

Secrets to Creating Great Headlines

Tips and techniques on how to make your magazine article, your website page, your Internet article stand out and get read, selected, bought, and published before the rest.

Build Your Swipe File For Free - Without Leaving Your House Or Even Getting Out Of Your Chair

If you'd like to know a fast, easy and free way to find the very best headlines for your swipe file, then this article will show you how. As you know, one of the best ways to come up with powerful headlines for your own ads and sales letters is to keep a swipe file of headlines proven to pull in a lot of readers.

The Best Place to Put SEO Copy on Your Web Page

Does your copy have to be at the top of the page? Do you have to keep all your text together on the page? Find out if these are fact or fiction.

Incredible Copywriting Secret of a 480 lb Woman Who had to be Surgically Removed from Her Couch

Not long ago there was a news story about a 500-pound Florida woman whose flesh was literally stuck to the fabric of her couch from not moving in 6 years. It was a sad and gruesome story (the lady died). But...from a purely copywriting point of view...it was also kind of useful in a way. Here's why:

Man Born With Two Heads Amazes Cat: A Lesson In World-Building

Three approaches for fantasy writers to alter, in small ways, the conditions of the real world in order to construct a magical setting for their fiction.

The #1 Strategy For Writing Excellent Copy

This is an easy way to get your sales letter ready for your website in record time.

Copywriting, SEO & Content Management Systems

What is the future of online copywriting and how will CMS adapt to overcome the challenges? We discuss content management, SEO and not overlooking the fundamentals of good writing for the web.

The Right Words Can Make You Wealthy

The words you use and the way you use them will get you noticed in the real world. The same holds true on the Internet. However, the rules are slightly different when it comes to getting your message out to the public. The right words can be the difference between success and failure.

Where To Find the Best Copywriting Clients

How copywriters can gain work from high-quality, high-paying potential clients

How To Supercharge Your Profits By Making One Small Change

First of all, you have to believe without any doubt in your mind that what you're selling is in fact going to help the customer, that it is going to improve and enrich the customer's life...