Explode Your Sales With 4 Simple Strategies To Writing a Killer Sales Letter

Having the skills and knowledge to write an effective sales letter will mean the difference between success and failure in almost any business

Going For The Sales Letter Gold

Do you go for the gold with every sales letter you write? If not, why not? Do you work on your technique? Are you always looking for an edge, ways to make your copy more competitive? You should be. Because just as in Olympic competition, in marketing and direct mail the margin of victory - between bringing home the gold and being an also-ran - is usually razor thin. Often it's that extra bit of attention the winner paid to the smallest of details. Picabo Street's 1998 Winter Olympics gold medal run proves this out. And shows why we should always go all out in any competitive endeavor. Especially one as competitive as direct marketing. Get more details in this article, which also includes a sales letter critique.

What You Must Absolutely Avoid To Write Copy That Sells

Jo Han Mok Points Out Things You Must Avoid To Write Copy That Will Be Effective In Selling What You Have To Offer.

Marketing Your Web Writing Service - The Two Top Ways

Marketing your service as a Web writer is a huge part of a successful freelance business. Online marketing, networking, publicity, and advertising are such valuable tools, it's critical to know what works best. Here are two No-Fail methods to advertise yourself as a web writer: Develop your own website that is optimized for search engines, and network!

Making Sales Copy Easy to Read

How do you make sales copy easy to read? Following these simple guidelines will do the trick.

Copywriting Makeover: Distinction and Benefits; Part 2 of 2

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I'll show you how it's done.

Exciting Words for Your Ads and Promotion Copy

Just as passive words and helping verbs can drive your ad or promotion copy to the depths of your readers wastebasket, action words can excite your readers and skyrocket your sales to the moon. Well, if not to the moon at least to your breakeven point.

Copywriting: A Best Tool for Online and Offline Marketing

The major aim of the SEO is to rank high in the search engine. High ranking in the search engine completely depends on the words on your Web pages.

Another 5 Deadly Copywriting Mistakes

Second in a series, Copywriter Ray Edwards spells out another 5 common copywriting mistakes that sabotage your ability to make sales. Are YOU making these copywriting mistakes on your website?

10 Ways To Make Your Ad Command Attention

Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

42 Deadly Ad Copy Sins That I've Made

I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

The Secret Power of Words

If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it?

How to Price a Job Correctly Even When You're Totally Stumped

The mistakes copywriters make in their job pricing, plus valuable tips on what kind of clients to avoid, and a process for pricing correctly.

How To Get Copywriting Clients

I often say that if you can write a coherent email message you can write copy, but this doesn't mean that you should take the requirements of this kind of writing lightly. The more you strive to develop yourself and your skills, the better you'll get at writing copy.

How To Price Your Copywriting Services: Give Discounts And Rewards, Don't Lower Prices

If you're wondering how to price your copywriting services, consider rewarding your clients. You should rarely opt to lower your rates, or discount them. There are a couple of important reasons not to discount.