Good Ghost Writer Wanted: How Do You Pick Out A Skillful Content Provider?

It therefore makes a lot of sense to get a ghost writer who is not only a skilled writer but one who also has SEO skills that will enable their content to get any site owner the loads of traffic they have always wanted.

Writing Taglines Right: The Best Way to Approach Tags

From the author of Writing Copy for Dummies, a simple, no-gimmick method for writing powerful taglines that will work with all your marketing materials.

Hey You, Yes You!

In today's internet marketplace you need to shout out to your potential reader to notice your ad. By failing you are throwing money down the drain. Here are some tips on just how to achieve success

Explode Your Sales With 4 Simple Strategies To Writing a Killer Sales Letter

Having the skills and knowledge to write an effective sales letter will mean the difference between success and failure in almost any business

Editing and the N400 Brain Wave

The N400 Brain Wave is activated when someone reads a sentence, which is semantically incorrect or highly ironic as per that human brains imprinting and knowledge. Indeed a great trait for an editor or copywriter who is busy fixing errors or looking over content.

Joe Karbo Money Making Techniques That Every Online Writer Needs To Know About

The life of Joe Karbo, the greatest mail order book writer and self-publisher of all time, has some valuable lessons, which will make all the difference between success and failure for any online writer. Joe Karbo's life is not only a great inspiration but can also be highly instructive to any would-be online writer.

Different Strokes for Different Folks

The same product can have a completely different appeal to different target audiences. You need to take this into account when writing your materials otherwise they'll fall flat.

Are You A Seven Figure Copywriter?

Since launching my Seven Figure Copywriter Blog, I seem to have a small following. One of the things that I have noticed that all have in common is not necessarily a literal seven figure per year income, but something more importantly.

Five Keys to Writing Good Web Copy

Describes ways to help a company's Web site achieve its goals by improving readability.

Cracking The Copywriter's Code

Ok, people asked for it, and I’m delivering. I’m about to reveal the copywriter’s secret. Not the ones you’ll find in the free reports and e-books all the other guys are passing around. Not the ones disclosed to the suckers who paid for the $10,000 copywriting courses. Not the ones they teach in marketing classes at any of the best colleges. These are the secrets that you can only learn by becoming an insider.

Copywriting Makeover: Distinction and Benefits; Part 2 of 2

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I'll show you how it's done.

Four Score and Seven Years Ago: Copywriting Lessons From Our 16th President

Abraham Lincoln was not only one of our greatest presidents, he was also the most skillful writer ever to occupy the Whitehouse. His moving and eloquent Gettysburg Address contains valuable copywriting and communications lessons for business people and communicators at all levels. Part history lesson and part how-to piece, this article points out how you can apply these lessons to make your marketing communications and business presentations more memorable and effective.

6 Things to Look For When Hiring a Copywriter

Do you know the 6 critical things to look for before you hire that freelance copywriter? You will after you read this...

10 Ways To Make Your Ad Command Attention

Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

Copywriting With Pizzaz

Do your brochures, Web pages, sales letters, catalogs, advertisements and other marketing copy sizzle? If not, here is a simple way to jazz up your copy . . .