5 Tips On How To Write Concisely

Whatever you write, you stand a better chance of people reading it if you keep the writing tight and concise. This is particularly true of your marketing materials. Whether it's a brochure, a sales letter, a postcard, or website content, a lasered message is more compelling than pages of wordiness that dance around the point.

Simple Copywriting Technique Guarantees You Never Sound Like An Obnoxious Braggart In Your Ads

One of my favorite copywriters -- whose ads and books I study almost every single day -- is the late Eugene Schwartz. And one of the best lines he ever said (in a speech he gave to Phillips Publishing 13 years ago) was something to the effect of:

5 Tips To Hook Readers With Long Copy (And Keep Them Reading All the Way to the End)

Research shows, over and over, that long copy sells better than short copy. So how you do create long messages that don't set your visitors to snoozing... or worse, clicking off to a more wide-awake website?

DIY Copywriting or Just Call in the Pros?

The most prolific activity related to all aspects of Internet marketing today is... writing. I’ve often wondered exactly how many people fully understand that statement. So let’s take a brief look at what it actually means.

Blast Your Copywriting & Marketing Profits Into Outer Space...By Answering These Three Questions

If you are interested in exploding the profits of all your marketing promotions...and dramatically driving up the response of your copy...then you need only ask yourself the following three questions:

Copywriting Secret of Late Marketing Genius Makes Complex Products & Services Seem Monkey-Simple

If you'd like to know how to make something that looks complicated sound simple and easy to use in your copy, then listen to this.

5 Simple Tips For Increasing Your Website Copy's Pulling Power

Being able to lead your customer down the buying path (with a minimum of fuss and bother) is something all business Website owners need to be able to do well. In this article I give you 5 simple tips for making the buying process easier for your customer.

Copywriting Secret Used By Savvy Hollywood Studios Makes People Look For Reasons To Buy From You

Not long ago, I got a sales letter that -- while extremely well written and was selling a very high-quality product -- committed a truly stupid marketing mistake. A mistake that probably cost the company running the ad a TON of money in lost sales. What was this mistake?

Why Copywriting In Your Doctor's Office Can Give You An Incredible Edge Over Your Competition

If you'd like to become really good at writing bullet points...and do it without having to copy out other bullet points by hand or spending hours on end studying your swipe file...then this article will show you how.

Make Your Customers Buy Like Crazy

In a Perfect World this would be a fantastic thing to happen in your internet business. To have your customers throwing money at you for any product or service you were marketing.

5 Tips for Writing Better Copy

Writing copy for you business is a crucial element to converting site visitors. These five tips will help you correct common mistakes in your writing.

Copywriting: Specialize For Your Own Sake -- Part 3 of 3

In Parts 1 and 2 of 3, we explored how specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer. In part 3 of 3, we examine different ways you can specialize as a copywriter.

15 Tips For More Effective Headlines

Headlines are the #1 key to copywritng success. If your headline tanks, the rest of your ad or sales letter is largely irrelevant! If you don't first pull your prospect inside -- you don't stand much of a chance of making the sale!

Good Ghost Writer Wanted: How Do You Pick Out A Skillful Content Provider?

It therefore makes a lot of sense to get a ghost writer who is not only a skilled writer but one who also has SEO skills that will enable their content to get any site owner the loads of traffic they have always wanted.

Facts about Designing Unique Internet Sales Letters, Part 2

Your headline, and the following sub-headline, will make or break your web sales copy, but let’s take a closer look at the sub-headline’s purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy.