White Papers: Writing Mistakes that Turn-Off Readers

A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.

How To Write A Compelling Marketing Letter That Actually Gets Read; Part 2

This article focuses will show you how to make sure that your entire marketing letter gets read. Even by the most uninterested prospects.

Two Minute Marvel: How to Compress Your Information

Some of the world's greatest speeches, documents, and stories take less than two minutes to read. Rix Quinn offers 5 tips for shorter, more powerful prose.

Marketing Expert Says 'Small' Writing Errors Can Cost Corporations 'Big'

Up to 10% of a business’s annual sales are lost due to miscommunications from bad writing, says Allison Nazarian, President of Get It In Writing, Inc.

Do You Know What You Are Really Selling?

Are you selling a product or service? Well, if you answer yes to this question then don't be surprised if you sit down and write a sales letter for it only to have no sales. Strange as it may seem you are NOT selling a product or service...

SEO Content Writing

Content writer’s main aim is to create a new written piece which is original, simple, engrossing and also to the point. One should always keep this in mind that content writing generally involves thought, research, subbing and editing.

Copywriting for an Online Audience

No matter what medium you are using, all copywriting should have one prime objective - create an effective message that appeals to the audience it is intended to influence. This golden rule applies to websites, brochures, and sales letters, even adding a nice message to Grandma's little pink birthday card. However, the Internet presents a number of unique challenges for a copywriter, even if the people reading your sales letters are the same ones reading your website.

Copywriting: Designer-Friendly Copywriters

Copywriters and designers are different animals. That's why I asked some designers I know how we can be designer-friendly copywriters. Here's what they came up with...

Direct Response Sales Copy and Design Tricks Exposed!

Every word on your websites sales page should communicate a clear message. In this article, I will give you the basic ingredients you need in your sales copy and some of the secret design tricks that will make you website sell.

Tips for Writing Effective Headlines

Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are many techniques employed to produce effective headlines.

Two Marketing Birds With One Stone: Split Testing With Your Sales Letter

You can't beat the web for low-cost and no-cost advertising... and yet there are thousands of solo entrepreneurs who have yet to create a sales page and start aggressively marketing their information product. Which brings us to the obvious question: WHY create a product if you aren't going to market it?

A Copywriter Re-Discovers Her Inner Passion

My life began a new chapter when I re-discovered that writing is what I loved about all of my previous jobs. It was the one thing where I did not notice time, hunger, fatigue, and distractions. It was time to get paid to have so much fun.

10 Simple Ways to Punch Up Your Copy, Redirect Your Website Traffic and Dramatically Increase Sales

You did what the copywriting masters said to do; you wrote some fantastic, emotionally-targeted copy for every single page of your website. Your best friend blogged about it and your mom cried when she read it. So what's the problem?

5 Tips On How To Write Concisely

Whatever you write, you stand a better chance of people reading it if you keep the writing tight and concise. This is particularly true of your marketing materials. Whether it's a brochure, a sales letter, a postcard, or website content, a lasered message is more compelling than pages of wordiness that dance around the point.

Web Site Copywriting for Search Engines - Keywords

Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine ranking placement). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. So how do you get small business web site in the top three pages?