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Copywriting
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Effective Communications Can Be as Simple as Taking a Picture
In a recent visit to Washington D.C., I had the honor of viewing our Nation's capital through my camera's viewfinder. I took a tour with a professional photographer who took our small class of six eager students to visit all of the famous sites of D.C.
I quickly learned that the lessons he taught could easily relate to business communications. So travel along with me to learn six tips to improve your message and your photography.
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Freelance Copywriter Secrets: How to Boost Business Writing Case Histories
Prospective customers want to know if you can deliver the goods. They want to know if you can do what you claim you can do. One of the best ways to show them this is by writing case studies. Find out how to write case studies to show future customers how you have solved problems for your previous clients.
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Why Hire A Copywriter?
Why should you hire a copywriter? If you run a small or home based business it can be difficult to see the point of bringing in somebody from outside. Why not cut costs by doing it yourself? After all, it's only writing, and everybody knows how to do that, don't they?
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What Does a Copywriter Do?
I’m often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred 'copywriter' - at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car.
So what does a copywriter do, George?
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Freelance Copywriting Clients - Are yours Peppermint, Bitter Lemon or Pure Humbug?
Clients can get in the way of a perfectly good career, or at least that's the impression given by some freelance copywriters who work in the advertising and Internet marketing sector. Like it or not, learning to love clients - warts and all - is essential if you want to succeed as a freelance copywriter. This article gives some useful tips for those on the threshold of what could be a truly great future.
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How to Write Attention-Grabbing Headlines that No Reader Can Resist!
One of the most important aspects of any article is the headline. You could write the best article ever, and without a great headline many people will simply pass over it. The headline, or title, is the part of the article that grabs a reader's interest and entices them to keep reading. Read on to learn how to write effective headlines.
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Freelance Writers Create Success with High Tech Clients
Freelance writers who can handle technical material remain in demand. By matching your writing skills to an engineer's need to communicate clearly, you can find many opportunities for building and sustaining a successful freelance business.
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