Freelance Copywriter Secrets: A Quick and Easy Market Research Tool

Before you write that ad, find out as much as you can about the people who will be reading your ad. How do you do that? The magazine your ad is scheduled to appear in can provide you with a wealth of information about the people who read that magazine, and who will be exposed to your ad. Knowledge is power, especially when it is knowledge about your target readers.

Copywriters Can Do it Better

Most entrepreneurs are pretty good communicators both in the spoken language and the written language and it is quite evident when you read their marketing material that they have a knack for communication skills. But so do copywriters and often entrepreneurs egos do not allow them to hire professional copy writers and editors to go over their business communications in their sales letters, web sites, marketing material or even their operations manuals.

Freelance Copywriter Secrets: You're Really Just Selling Aspirin

Getting too bogged down in your writing? Find out the one simple sentence you can say to yourself to put you back on track. This one idea will help you write better, clearer and more persuasive copy than ever before.

Freelance Copywriter Secrets: Free Sample Marketing

Are you looking for a powerful way to persuade people? Once you understand how to use what social scientists call the Law of Reciprocity, you have a powerful tool that can make use of with any ad campaign, web site or any other marketing materials you produce.

Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2

If your prospects can't determine - with crystal clarity - what you do and how you can benefit them, all your copywriting efforts will be in vain.

Write on Target: Copywriting Strategies that Get Results

It's easy to write persuasive copy. You just have to be willing to see your customers as people rather than sales targets and work back from there.

Sales Letter Basics

Once you have mastered the technique of writing an effective sales letter, you should see an increase in the number of qualified leads that contact you about your products and services.

Freelance Copywriter Secrets: The Cure For The Boring Corporate Newsletter

Honest, a corporate newsletter distributed to employees does not have to be boring. You can accomplish your goals to inform employees AND make it interesting. Here are some ideas borrowed from the toolbox of great speechwriters you can use for internal corporate communications.

Freelance Copywriter Secrets: How To Tap Into Your Readers' Deepest Needs

The DNA of any advertisement, web content, direct mail package or any other marketing material is how you appeal to your readers' needs. This strand must weave its way throughout your copy, from the headline through the very last word. If you do this first, your writing job will be made much easier. Fail to do this and your writing will be an uphill battle and in the end, your material will be no more than second rate.

Freelance Copywriter Secrets: How to Boost Business Writing Case Histories

Prospective customers want to know if you can deliver the goods. They want to know if you can do what you claim you can do. One of the best ways to show them this is by writing case studies. Find out how to write case studies to show future customers how you have solved problems for your previous clients.

Freelance Copywriter Secrets: The Essential Key to Advertising Success

Find out what made a copywriting legend so successful. No freelance copywriter can afford to neglect this important tool for creating highly profitable ad or direct mail campaigns.

Copywriting - The Word Is Mightier Than The Sword

If you're looking for the secrets for small business success, you'll find it within something you already have. You see, it has nothing to do with the product yourself, the computer hardware you have, or any other thing you can grab on to. You've had it for so long. It's in the power of your communications - the words that you use.

Land High Pay Copywriting Clients by Overcoming Lack of Confidence

Last year, I was taking a course where I had to write a sales letter selling a local restaurant. (Has anybody else taken the same course?) Well, I didn't want to write the letter for nothing. So I picked a restaurant in Toronto that I liked and decided I would approach them about being paid on performance. I wrote up a nice 2-page proposal. The problem was I couldn't find the restaurant owner's name on the internet. So I picked up the phone and called. Lady answers. I ask if I could have the name of the business owner.

Writing Web Content

Professional writers find it hard to read web content. Not because web content lacks quality, but because it lacks literary style. Obviously writing for the printed media and writing for the web are two different matters.

SEO Your Website Now!

Keywords are the magnets that draw the traffic to your site. Popular search terms are entered and sites with matching copy are found. If you optimise your website for popular search terms you will benefit from more search-engine attention, but you may also be competing with more people.