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Copywriting
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Is Your Service Cost High?
This means that for your next writing project or seo work, you may not turn to your local expert. Instead, you may spread your net far and wide to hook an expert in a faraway country, who will be more than willing to lend her service at a fraction of expense you’d have otherwise spent for local expertise.
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How Many Pages Are There In Your Sales Letter?
Let me ask you a question: Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple...
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Freelance Copywriter Secrets: A Quick and Easy Market Research Tool
Before you write that ad, find out as much as you can about the people who will be reading your ad. How do you do that? The magazine your ad is scheduled to appear in can provide you with a wealth of information about the people who read that magazine, and who will be exposed to your ad. Knowledge is power, especially when it is knowledge about your target readers.
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Copywriting is an Art and a Science
Many people who are copywriters and editors of business written correspondence will say that copywriting is an art. I think this is kind of funny because copywriting, at least very good copywriting has a lot to do with the social sciences, pop culture and the way that the human brain takes information; especially when that copywriting has to do with marketing.
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Build A Meaty Copywriting Swipe File Full Of The Best Ads Ever Written...For Less Than $50
How would you like to quickly and cheaply build a thick, beefy swipe file full of proven and successful direct response ads? A swipe file that contains not only long copy ads...but also proven classified and space ads that can be adapted and modified for pay per click ads and ezine ads? And how would you like to be able to build this swipe file of hundreds of ads for about $50 or less?
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Freelance Copywriter Secrets: Honesty is Good For the Bank Account
Learn how to turn your product's shortcomings or your competitor's strong points into powerful selling tools for your own offering. Learn a technique that will increase your credibility in the eyes of prospective customers, grab their interest all the way to the end of your ad, and position you as the owner of your own niche.
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How to Feature the Ultimate Benefits for Your Customers
To create the most compelling marketing and promotional pieces possible, you must first think from your customers' perspective.
Once you know what you want your promotional copy to do, who you want to talk to and how you need to say what you want to say to get results, it’s time to explore features and benefits.
Tell your readers/customers what's in it for them.
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Effective Communications Can Be as Simple as Taking a Picture
In a recent visit to Washington D.C., I had the honor of viewing our Nation's capital through my camera's viewfinder. I took a tour with a professional photographer who took our small class of six eager students to visit all of the famous sites of D.C.
I quickly learned that the lessons he taught could easily relate to business communications. So travel along with me to learn six tips to improve your message and your photography.
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Freelance Copywriter Secrets: How to Boost Business Writing Case Histories
Prospective customers want to know if you can deliver the goods. They want to know if you can do what you claim you can do. One of the best ways to show them this is by writing case studies. Find out how to write case studies to show future customers how you have solved problems for your previous clients.
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How Not To Sell Online - Copywriting
Do you want to have an online business that makes no sales? One way is to have bad copy on your pages. If you have a business where you sell products that are in demand and you have done well locally with the products, but you can’t seem to sell them online, perhaps your copy is not what it should be.
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