Freelance Copywriter Secrets: Either Make Offers Or Save Your Advertising Money

Here's the bottom line: If you are wasting your money on advertisments that do not make specific, concrete offers promising tangible benefits in exchange for action of the part of your readers, you are squandering valuable opportunities. Many advertisers simply want to enhance their brand and image, but fail to realize that such ads a huge money wasters. Learn how to do both: enhance you brand identity while at the same time generating leads and compiling a database of interested, potential customers.

How To Use Headlines To Generate Maximum Profits From Your Ads

80% of your ad's effectiveness is from your choice of headline. Here are a few ideas.

Why Should A Business Hire A Freelance Copywriter

Why should a business hire a freelance copywriter instead of a staff writer? This is why.

A Look At Some Of The Best Classified Ad Writing Strategies

There's no better way to learn how to be successful at anything than by following what successful people do. Obviously can't copy a successful classified ad word-for-word but as you study these ads you'll start to see common elements which you can utilize in your own classifieds.

Copywriting Clients You Should Avoid Like The Plague

If you are a copywriter who gets paid on commission - instead of or in addition to taking an up-front fee - then please read this article very carefully. Doing so can make you a ton of money while saving you a ton of time.

The Principle of Consistency: A Powerful Persuasion Tool for Copywriters

How a complete stranger revealed firsthand the enormous power of consistency in persuasion.

How to Work Alone Without Feeling Lonely: 5 No-Fail Tips for Beating the Isolation Blues

Decided to leave the corporate wars for your own home office? Here's how to beat the isolation blues in five easy steps.

Freelance Copywriter Secrets: 7 Ways To Write Powerful Benefit Statments

A single, very simple formula governs whether you will write successful advertisements or web copy: benefits = sales. The more, strongly worded benefit statements you come up with to describe your product or service, the better copy you will write. Can it be any simpler? Learn 7 ways to write more powerful benefit statemetns and look at what you sell in a whole new light.

Freelance Copywriter Secrets: Build Your Brand From Scratch, Again

Your brand is the most important thing your business owns. Try selling any product or service without a brand and you might as well try running uphill with cement blocks attached to your shoes. Learn how to create a steller brand identity or keep an existing brand alive, well and growing.

Freelance Copywriter Secrets: A Quick and Easy Market Research Tool

Before you write that ad, find out as much as you can about the people who will be reading your ad. How do you do that? The magazine your ad is scheduled to appear in can provide you with a wealth of information about the people who read that magazine, and who will be exposed to your ad. Knowledge is power, especially when it is knowledge about your target readers.

How to Work With a Ghostwriter

Want to build your reputation as an expert in your field? Want to make business and new clients come to you? The easiest, fastest way to raise your profile in your industry is to write a book or a series of articles. But, who has the time? Working with a ghostwriter may be your answer. Find out how to work with a professional ghostwriter to produce articles or a book that can put your career into the top tier of your field.

Copywriters and Editors need to Explain how They do Business

Most copywriters and editors who work on business communication are generally specialists and some of them need a few pointers in marketing. For instance, they need to learn how to convey to their potential clients and business customers how they do business and what is required from the customer to make sure the job comes out as they wish it to.

Copywriters Can Do it Better

Most entrepreneurs are pretty good communicators both in the spoken language and the written language and it is quite evident when you read their marketing material that they have a knack for communication skills. But so do copywriters and often entrepreneurs egos do not allow them to hire professional copy writers and editors to go over their business communications in their sales letters, web sites, marketing material or even their operations manuals.

Freelance Copywriter Secrets: Free Sample Marketing

Are you looking for a powerful way to persuade people? Once you understand how to use what social scientists call the Law of Reciprocity, you have a powerful tool that can make use of with any ad campaign, web site or any other marketing materials you produce.

Freelance Copywriting - Marketing Yourself and Your Website: Part 2

As a freelance copywriter, you have ready-made skills to hand that will enable you to market your website in highly effective ways. By using your most deft copywriting techniques – including sleight of hand and a little keyword juggling - you'll race up Google’s rankings faster than you can say 'search engine optimization!'