SEO – Copywriting for Results

This article will describe how to write copy for your website so that it achieves good rankings in the search engine results.

How to Make $50,000 in Your First Year as a Freelance Copywriter

When many think of freelancing, they think starving artist, low pay, no benefits, long hours, etc. However, it doesn’t have to be that way. Following are 6 steps to ensuring at least $50,000/year in your first year as a freelance copywriter.

Writing for the Web: Rules of Thumb

Attract and retain visitors to your website by understanding how people read online content. Simple guidelines that help you write effectively for the web.

Copy Writing - Don't Overlook The Obvious

The other day, I was getting ready for a spot of TV viewing. With such excitement in prospect, I nipped out to the convenience store for a pizza. But it was no ordinary pizza.

Good Website Copywriting is the Key to Your Online Success

If you want to have promotions and good standing in search engines then you should know that the written content of your website is one of the very important factors to meet that ends and the quality of the content of your website can make that happen. It is absolutely the one factor that could possibly meet the success goals of your site. Remember that if the site contains only images it can do nothing to make the sales higher and for the visitors to stay and return.

Freelance Copywriter Secrets: Are You Losing Money By Failing To Do This

The fear of loss is the most powerful motivator you can use in your copywriting. Every product, every service can be viewed from the angle of what a person will lose if they fail to buy from you. Learn how to sell the negative consequences as well as the chance for gain. Find out how to consutruct a negative message without resorting to hard sell tactics.

Why Making Your Copywriting Promotions Ooze Personality Will Nab You More Sales

A couple years ago I was talking to a copywriter who said something so incredibly powerful, I have never forgotten it. He said, there are two people every copywriter should know better than his favorite character on television: 1.) the customer and 2.) the client. Number one (the customer) is pretty obvious, but I didn't understand number two, and why it was so important.

Freelance Copywriter Secrets: 5 Ways To Make Your Copy Scannable

You have no more than 3 seconds to grab your readers' interest. Never assume they will slowly read through your copy from front to back. Instead, assume they will scan it over in about 3 seconds. You have to write copy with scanning in mind. Learn 5 ways to use those fleeting 3 seconds to grab your reader's interest.

Freelance Copywriter Secrets: But Wait, There's More

Learn how to increase your buyer's return on investment (ROI) by throwing in additional add ons at no extra cost. The more value you add to your offer, the harder it is for the customer to say no.

A Look At Some Of The Best Classified Ad Writing Strategies

There's no better way to learn how to be successful at anything than by following what successful people do. Obviously can't copy a successful classified ad word-for-word but as you study these ads you'll start to see common elements which you can utilize in your own classifieds.

Get Inside your Reader's Mind

If you can empathize with your reader, your copy will be head and shoulders above other people's. Learn to write from the heart and get through to your reader, and you have learnt the most valuable lesson in copywriting.

Freelance Copywriter Secrets: Make More Sales Writing Cliffhanger Copy

Longer sales letters sell more than short letters. But how do you keep a reader's interest all the way through your long copy? Write cliffhangers. Learn how to write copy that grabs the reader and will not let them go until they have reached the end of your material.

Freelance Copywriter Secrets: How To Sell Discounted Dollars

What could be easier than selling dollar bills for 75 cents each? But once you learn how to sell return on investment (ROI), you can write copy for any product or service as if you were selling dollars for pennies. Learn how to convert benefits into an economic number. Also learn how to show the economic cost of NOT doing business with you.

Is Your Service Cost High?

This means that for your next writing project or seo work, you may not turn to your local expert. Instead, you may spread your net far and wide to hook an expert in a faraway country, who will be more than willing to lend her service at a fraction of expense you’d have otherwise spent for local expertise.

Freelance Copywriter Secrets: A Ridiculously Easy Way To Lock In Your Reader's Attention

This copywriting technique is so powerful it probably should be illegal! Your web content or advertisement can't sell anything to anyone if you don't first grab the reader's attention. Find out a copywriting technique so easy you could do it in your sleep. But it work every time to lock up a reader's attention and hold it until the very last word.