Bringing Structure To The Art Of Copywriting

If copywriting is an art, how do you make it work in a structured business environment? Specifically, how can you force art?

What Snoopy Didn't Know About The Copywriter's Life

The life of a copywriter trying to stay motivated.

Don't Let Them See Such A Small Button on the Vertical Scrollbar

A small button on the vertical scroll bar is a dead giveaway that your page is too long. People are too busy to read lots of sales rhetoric. There are things you can do to avoid making your web pages exceedingly long - and ways to add extra information without lengthening the main page.

The Copywriter's Secret Weapon: The Magic Word Because

Have you been using this secret weapon? If not, you have been missing out on one of the most powerful triggers for massively increasing sales.

10 Ways To Produce Compelling, Irresistible Copy In Your Sales Letter

Use these 10 tips to help you write a better sales letter that will get you more sales!

How to Acquire Good Internet Copywriting Skills

Latest global online statistics has revealed that out of the millions of online businesses proliferating in the Internet nowadays, only 2% of them actually are able to generate sales. Now imagine the disappointment the owners of the remaining 98% of the businesses are. They have invested significant amount of capital into the venture, have developed the most interesting products, have paid dearly for online advertisement placements and have hired the most effective marketers.

Is Your Copywriter Overcharging You?

Some copywriters charge too much for their services. They will nickel and dime you for some ridiculous items. Here are a few tips and things to look for when hiring a copywriter.

SEO - Learning SEO Copywriting Through Imitation

A discussion about how imitating copywriting and advertisements that you admire can help you learn how to become an effective SEO savvy persuasive copywriter.

Phenomenal Copywriter: How to Command Top Fees in a Highly Competitive Industry

To all the aspiring freelance copywriters out there, I'd like to talk to you about the difference between just getting the copy assignment out, and doing a phenomenal job for your clients.

Three Secrets To Writing Killer Web Copy

Discover the three simple secrets to writing killer website copy. And watch your sales skyrocket as a result.

Newsletters: 4 Mistakes People Make

68% of customers stop doing business because of perceived indifference through lack of communication, according to research carried out by TARP. Printed newsletters are an ideal way of keeping communication channels open with your customers and prospects. BUT - be careful not to fall into the ‘newsletter trap’. You can make your print newsletter effective by avoiding the 9 biggest mistakes people make; here are 4 of them..

Advertising Copywriter Salaries: The Truth

How much do these people make? And how come they get to wear jeans every day?

Effective Website Content Writing Tips

Website content writing is different from other forms of writing since it requires the writer to be not only crisp, precise and charismatic but also an expert keyword optimizer.

10 Simple Tips To Help You Write Better Headlines And Make More Sales

Headlines are the most important part of your sales letter and they account for 90% of your success. This article provides some valuable tips and tricks on how to craft outstanding headlines that help you stand out of the crowd and boost your sales.

Catalogs: The Copywriter's Hidden Goldmine

The catalog market is a $144 billion dollar a year industry, yet it's only serviced by a handful of copywriters. This article will show you how to tap into this huge goldmine and make a great living as a catalog copywriter.