Why Writers Don't Do a Book Signing

Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. Make your introduction a powerful sales tool. When people read your clear, concise personal note to them, they will buy your book on the spot!

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. Use these ten ways.

Quiz: Will Online Book Marketing Help Sales?

Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece. Use these 10 questions as a guide to know what book you'll want to investigate and invest in to widen your selling success.

Five Book Back Cover Mistakes and How to Solve Them

Did you know that your back cover information is, after the cover, the best way to sell more books? If they like your cover, they will spend ten-thirty seconds on your back cover—a great opportunity to convince them that your book is necessary for their pleasure or success. Does your back cover pass the test?

Copywriting 101 - Creating Copy That Sells

Before you can create response-pulling copywriting for an effective sales campaign you must research your target market thoroughly. And effective market research requires that the copywriter have available as many intimate details about the target audience as possible...

Direct Response Copywriting - The Basic Principles

The first insight into the mind of a copywriter is that they look for direct response copy to provide immediate results. Direct response copy works immediately or it will never work. Direct response copy elicits an immediate reaction that should result in a purchase from the customer. If the customer clicks away...

Targeted Copywriting For the Web - 7 Key Steps to Excell at Copywriting For the Web

Search engine optimization is very important for online success of all web sites. This is the reason that targeted copywriting for the web is becoming more and more important for the online marketers. Many people have this natural talent of writing...

Contracts - A Copywriter's Lifeblood

Copywriter's Contracts - The good, The Bad, and What You Need to Know to Keep From Getting Hosed by Your Client

Blast Past Writer's Block Like a Keg o' Dynamite

Recently I asked my list of copywriters and entrepreneurs what their biggest problem with writing copy was. Wanna know what the overwhelming answer was? Fighting writer’s block.

Writing - Good Copy Illuminates and Delivers (the Truth)

Delivering the truth without aesthetics, without illumination, would be like that proverbial tree falling down in the forest and nobody noticing it. Does a tree really fall if there are no witnesses? We don't know. Sheer aesthetic fireworks, on the other hand, without any truth, is disservice to the world. It is betrayal of our short existence here on this earth. It's deception and the lowliest of the black-arts.

Copywriting Tips That Make Prospects Unable To Resist Your Offer

The next copywriting tips will help you master the techniques of bending the human mind to your will. Please handle with care. Did you know that people buy with their hearts and not their mind? In other words, it is actually the power of emotions that turn prospects into buyers, not logic.

The Open Secret of Copywriting - It is Not What You Think

Story telling is the oldest selling proposition known to man. It is the open secret of any successful sales letter. People remember stories more than facts and figures. It has remained a form of oral tradition. Human nature has not changed: story sell while facts tell. Stories bypass psychological barriers and touch to on our emotional buy buttons that provoke us the shell out money. Humans love human interest story that is appropriate, true, persuasive, compelling and relates to a prospects problem.

14 Tips On How to Write Copy That Sells

Before you write one word of copy make a benefits list. Benefits according to the customer, not according to what you think they are. The question you should ask is what is in it for them? Them is your customer, And why should they be interested in what you have to say? Ask your current customers this question - What are the best things you get from our product or service?

Copywriting Tips - The Keys To Successful Copy

If you're interested in getting into copywriting, there are a few things that you're going to need to know in order to have the best chance of writing successful copy. This article addresses some of the keys to writing good sales copy.