FSBO Author believes in Bookswaps

As the author of FSBO, a novel bridging many subjects, I have found that it is often more cost~effective ~ and faster ~ to obtain other author's works (on subjects I want to read only) by offering to swap books with the person most interested in getting read, the author himself or herself. The following e~mail is an example of how I do it that:

Online Book Promotion Beats Traditional Seven to One - Part 1

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. While you may have a success or two, but most of your efforts will bring poor product sales. Ask yourself right now, what is working for me? What is not? Compare the traditional methods with online.

Book Events - Make Yours Successful

A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. For self-published authors, it's a good idea to arrange as many events as your time and budget allows. But, no matter who's making the arrangements, there are five key ingredients to making the event a success:

Why Writers Don't Do a Book Signing

Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail order entrepreneurs is growing each year. Total sales each year for the past five years have increased by almost 30-percent over the previous year's sales.

Publishing Your Book-What Way is Best For You? - Part 1

You the author need to decide what publishing path is best for you. It may be a print book with print on demand printing, an eBook with no printing or promotion costs, or it may be a traditionally publilshed book using an agent. Make sure it's a profitable choice.

Distribute Your Self-Published Book Online 8 Ways - Part 2

If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is good for the long haul and costs you little time or money. With Online distribution the self-published author or Web business site gets to keep all the money.

Interview with Book and Marketing Coach-Judy Cullins - Part 2

Getting your questions answered by a pro will save you weeks and months of wasted time going in the wrong direction. Use these answers from an interview with Judy Cullins to catapult your book and business sales.

28 Reasons Why Publishers Will Buy Your Book

Knowing the reasons why publishers buy books can help you create your marketing strategy for your book. Here are 28 reasons why publishers buy manuscripts to help you sell your book.

Good Copywriting Or No Sales - That's The Choice

You can experience the difference between good copywriting and just writing by sample reading web pages that are optimized for the search engines. When a copywriter writes the page the key phrases flow into the article. The intention is to alert the search engines to the phrases without letting the reader know that you have included your phrases over and over again...

Copywriting 101 - Creating Copy That Sells

Before you can create response-pulling copywriting for an effective sales campaign you must research your target market thoroughly. And effective market research requires that the copywriter have available as many intimate details about the target audience as possible...

Key Copywriting Motivators - 3 Deadly Sins That Sell

Everyone knows that sex is a great motivator. It is no longer a naughty hidden desire, but is quite mainstream and visible nowadays. And Copywriters use sex to sell everything from hamburgers to cars to business opportunities...

Copywriting Tips - Learn The Four P's

The four Ps (picture, promise, proof, push) will supercharge your sales pages and help convert more customers from seekers to buyers.

Blast Past Writer's Block Like a Keg o' Dynamite

Recently I asked my list of copywriters and entrepreneurs what their biggest problem with writing copy was. Wanna know what the overwhelming answer was? Fighting writer’s block.

Super Tasty Brochures 2.0

If you have to have a brochure, here's how to wrap it like a website.