Self Publishing 101 - Don't Sell Your Book in a Bookstore!

How many times when you dreamed of readers finding your book did your dreams center around them finding it in a “brick-and-mortar” bookstore? Chances are, most of the time, though it rarely sells any significant amount of books. The realities of bookstore sales are frightening, and far more books fail courtesy of bookstores than succeed.

Marketing a Book - 8 Free and Easy Tips Anyone Can Use

Marketing your book is essential to its - and your - success but it needn't be a costly process. Here are some ideas that won't cost you anything and can even be fun.

Publicity from Thirty-Thousand Feet

Sketching out your marketing campaign will give you a chance to see what’s been leveraging you results and what hasn’t. Keep in mind that some things like bulk sales and national media might take longer than other items so you’ll want to keep putting forth effort toward those long-term goals.

Instantly Boost Your Ebook Sales With an Ebook Cover Image

It's important to represent your ebook with an image. When used correctly, quality ebook covers can double and even triple your ebook sales.

Fail Fast: Succeed Quickly

Andrea J.Lee, author of Mulitple Streams of Coaching Income, discusses the process and challenges of authoring a first book.

10 Winning Habits of the Frequently Published, Part I

How to get published more than you ever dreamed!

How to Design a Book Cover For Self-Publishing

If you are an author trying to self-publish your book, one of the keys to effective marketing is how well your book cover is designed. You don't have to pay for a book cover. Make a book cover on your own using this article as your guide and save hundreds of dollars by doing it yourself.

Book Signing Nightmares

Are book signings worth all the hard work and heartache? Isn’t there an easier way that’s not as taxing on the ego to let the world know you wrote a book?

Offline Promotion And Persistence Pay Off Big For Self-Published Authors

All sales efforts for distribution of self-published books depend entirely on the author; much of which takes place offline, far beyond Web sites. Learn the frank realities facing self-published writers, along with practical real-world marketing techniques vital for your success.

Book Promotion Woes?

Too many new authors believe that once their book is written the sales will just come pouring in and they will make a bundle. Sadly, this disillusionment is shattered when they receive a royalty check. The honest to goodness truth of the matter is that the writer's work is only started when the book is released.

Follow Up to Keep from Falling Down

Do you want to call the tune instead of paying the fiddler? Then you'd better be prepared to monitor the progress of your projects. While diligent follow through increases your odds for success in all aspects of publishing, it's especially crucial in promotion and sales. Many sound marketing plans flounder for lack of follow up.

Guarantee More Book Business

Want to increase sales for your books, audio, or video programs? Looking for a vehicle to increase your direct marketing results? Guarantees may well be your answer. Offering a guarantee relieves apprehension on the part of potential purchasers. It lets them know that if they are dissatisfied, they have recourse. Interestingly enough, if you've created a sound product, very few people will take advantage of this.

Don't Be Backward About Getting A Foreword

In today's competitive publishing world—with more than 1.5 million titles currently in print in the U.S.—each new book must be carefully nurtured to be successful. One of the ways you can help your new baby grow into robust adulthood is by christening it with a Foreword.

Book Promotion Tips - 9 Sure-fire Strategies

1. Know your competition. How can you make your book better than what's already out there unless you are aware of your rivals? Look in the Subject Guide to Books in Print in a major library to determine what other books are available on your topic. Then stop at a good independent bookstore and ask the owner or manager what three books on the subject he or she would recommend. Buy them. Study them. Don't emulate them! Find a way to make yours more...

Book Titles that Make Big Bucks

Here’s how a great title helped to sell 300,000 books while a poorly chosen title for the same book sold only 1500 copies.