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Book Marketing
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The Shoe Doesn't Tell The Foot How Big To Grow!
Editors who belittle authors deserve a special place in the afterlife, according to best-selling author, popular speaker, sales and service coach, and President of Customersatisfaction, Dr. Gary S. Goodman. They make the same mistake Boston made in trading Babe Ruth to the Yankees, and look at the curse that brought to Beantown, says this expert in customer service and sales training and radio and TV expert commentator!
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Self Publishing 101 - Optimizing Your Book Marketing Plan
To market your self published book successfully, you don't need a book full of jargon and buzzwords - but you do need a marketing plan. For most authors, and many large publishers , a marketing plan will produce rather underwhelming results. There are numerous opportunities for a book marketing plan to go awry, so I've outlined a few of them below that are the most common and fundamental - hopefully this will help you avoid them!
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High Prices: A Great Way to Keep Readers from Buying Your Book
Most authors do not know how to price their books. They think that the best way to recoup costs or convey value is to have a high cover price. What they fail to remember is basic economics: higher prices equal fewer sales. If you’re an author who has yet to build a following, then higher prices are simply going to mean only a few family members and some very kind friends will buy your book.
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Use the Power of the Internet to Sell Your Book
Here’s the challenge for today’s authors: The number of books published each year is increasing (195,000 titles in 2003 alone), books sales are decreasing, and only brand-name authors are getting the necessary support to market their books. The unfortunate result is that most authors aren’t going to see even modest book sales. The solution for authors is the Internet.
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Times Change And So Should Our Publishing Strategies
Beginning writers should devote their time and energy to attracting READERS instead of agents and editors. For the time being, forget about the powers that be in the publishing world and consider who your potential audience might be.
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What if You did Your Book Marketing Online?
What if there was something you wanted to share with the World? What if you possessed secrets to an industry or had first hand knowledge of some incredible skill you could teach others? What if you wanted to get the word out and make a little bit of money for your efforts?
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