The Best Book Marketing Tool in the World

Advertising is expensive. Book signings are a waste of time. Brochures get thrown away. Cold calling sucks. Pop-ups are annoying. What’s an author to do?!

The Bestseller Author Interview: Keywords Key

There are average author interviews and bestseller author interviews. Do you know the difference?

Giving Away Samples to Strategic Players

Sampling is one of the greatest ways to get a customer on board and to have them buy the whole package. Books and white papers are great ways to sample written work.

4 Website Musts For Authors

Authors have specific website needs. In this article, we discuss the top 4.

Publishing a Book to Market Your Services: 8 Things You Must Know

Publishing a book is one of the most powerful things a professional service provider can do to establish a reputation - and generate new business. It can happen for you - IF you know how leverage your book correctly. Here's how. From the author of Writing Copy for Dummies.

Award-winning Designer Reveals Secrets to Attractive Page Layouts

A customer will not read--or buy--a book that is designed in a way that is difficult to read. Your goal with book design is to create an interior that is inviting, pleasing, and easy to read. Here are some techniques that professional typesetters use.

The Subjective World of Book Sales Numbers

Astronomical sales figures are fun to imagine but the real business of selling books is closer to selling eclairs. Authors, publishers and bookstore owners get up early, do their work, hope customers buy and then deal with unwanted leftovers.

I Write For Money and You Should, Too!

Insist on being paid advance money from book publishers, advises Dr. Gary S. Goodman, best-selling author, popular speaker, business coach, and President of Customersatisfaction.com. There are five essential reasons for getting up-front cash, explains this expert in customer service and sales training, and radio and TV commentator.

Four Steps to Getting Published

Here are four steps to help new writers get published.

Self Publishing 101 - Don't Sell Your Book in a Bookstore!

How many times when you dreamed of readers finding your book did your dreams center around them finding it in a “brick-and-mortar” bookstore? Chances are, most of the time, though it rarely sells any significant amount of books. The realities of bookstore sales are frightening, and far more books fail courtesy of bookstores than succeed.

Self Publishing 101 - Optimizing Your Book Marketing Plan

To market your self published book successfully, you don't need a book full of jargon and buzzwords - but you do need a marketing plan. For most authors, and many large publishers , a marketing plan will produce rather underwhelming results. There are numerous opportunities for a book marketing plan to go awry, so I've outlined a few of them below that are the most common and fundamental - hopefully this will help you avoid them!

PyroMarketing - The Secret of Book Marketing Success

Book marketing professionals know the secrets of success that drove the sales of Rick Warren’s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson’s “The Passion of the Christ” into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a new book called PyroMarketing by Greg Stielstra who gained fame in book publishing circles when he served as the marketing director for The Purpose Driven Life, the best-selling hardcover book in history.

Marketing a Book - 8 Free and Easy Tips Anyone Can Use

Marketing your book is essential to its - and your - success but it needn't be a costly process. Here are some ideas that won't cost you anything and can even be fun.

Instantly Boost Your Ebook Sales With an Ebook Cover Image

It's important to represent your ebook with an image. When used correctly, quality ebook covers can double and even triple your ebook sales.

Self-Publishing 101

Typically, authors write their books, send them to agents or publishers, and then hope for the best. However, some authors opt to not leave anything to chance; they take matters into their own hands and make sure that the book is published.