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Book Marketing

How to Self-Syndicate Articles to Create a Buzz for Your Books

With the release of my latest book, I searched for ways to promote just like the rest of you did. I maintained a sharp website with links to where readers can buy my book, obtained almost fifty endorsements before the book was even released, sought out publications who would review my book or give me an interview and even hob-nobbed with authors whose books are similar to mine to exchange book ads for free. While these are excellent promotional tactics to take, there's another marketing strategy that will not only sell your books, but will turn you into an instant expert.


So You Wanna Be A LOCAL HISTORY Writer?

So... You Wanna Be A LOCAL History Writer, But Don't Know Where To Start? Don't worry!.... ANYone can do this--It's just that simple!


The New Face of Author Book Promotion

Book promotion includes publicity, media attention, online book promotion, and offline book promotion. Which you use is as important as in what sequence. Learn what the best literary agents are doing these days.


Know Your Market BEFORE You Write Your Book

If you have a great idea for a book, make sure there is an audience before you spend you time and money publishing your work.


It's all About the Cover - Advice for Self-Published Authors

With only a few seconds to catch the attention of a potential buyer the cover is the most important tool you have when trying to sell your book. You have spent hundreds of hours working on your manuscript. You should also put a fair amount of energy into the cover. Here is some solid advice on what to do.


Write–Publish–Speak

After writing and re-writing your manuscript it barely resembles the first draft. Then after interminable rejections and more re-writes—Eureka! You achieve victory. You nail an editor who finds your query letter and synopsis irresistible, your manuscript saleable. You convince the publisher you understand the business end of the business, i.e. you will work diligently with the editor on revisions; you will do whatever legwork is necessary to help market your book. You have a signed contract in hand.


Authors Beware: Watch Out For Search Engine Placement

Authors have to cover their behinds. Watch out for search engine placement at your local bookstore.


How to Easily Set-Up a Blog to Promote Your Book

Blogs are increasingly becoming a valuable marketing tool for writers. Plus, they are so easy to use and set-up that every writer should have one (especially since they're free). The following article helps authors understand the basics of blogs and includes ideas for using blogs to promote books.


Writing the Synopsis

When an agent or editor responds favorably to your query letter, he or she will probably ask you to submit the first 3-5 chapters of your book along with a synopsis. Writing the synopsis is the tedious but necessary evil. With a non-fiction book, the process differs in that you will have to submit an outline. In other words, you are pitching an idea or set of ideas on how to solve a problem such as how to survive in the desert with Antonio Banderas (Angelina if you're a guy), or how to cook a seven-course dinner with one pot.


Low Budget Marketing Ideas

It can be difficult for new or unknown authors to get exposure for their book, especially if it is self-published or POD. But they don't have to be at the mercy of the chain book stores to schedule events for them; there are other options.


Marketing

Many new authors believe that when their manuscript is completed their job is finished. On the contrary, that's when the real work begins.


Do's and Don'ts of Self-Publishing

It used to be where people who self-published were considered neophytes who weren't good enough to be published by more traditional publishers. They clung like barnacles to the edges of the book world, trying but not gaining access to the inner sanctum -- a place on the shelves of Barnes & Noble and a trip to Oprah's couch.


Writing: Turning Your Rejections into Sales

Rejection. No writer wants to be rejected, but we are, time and again. Rejection slips are part of writing. Fortunately, there are proven ways to turn your rejection slips into sales. Read on!


Secrets of How Authors Can Sell Books by the 1000s to Organizations for Incentive Programs

Corporations, associations and charities spend upwards of $1 billion a year on books to use as an incentive in HR and marketing programs. Yet few authors are aware of the market, and, if so, don't know how to market to it.


Self Publishing Book Tricks You Can Use

There are a number of self publishing book tricks that you can learn which can make a huge difference to the level of success that you will ultimately attain. A lot of the most effective tricks and tips call for a very deep understanding of human nature and lots of creativity.


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