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Book Marketing
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A Typhoon - A Lot Of Seasickness and The Start Of A More Serious Illness
In 1971 I was a ship's surgeon on the P&O liner Orcades. Other than my salary the main source of extra income was seasickness among the passengers: the short cruising schedule never allowing passengers to fully acclimatise, so that every two weeks the coffers received a generous addition from the new batch of cruisers.
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The Jury Is In - And It's A Split Decision On The Google Book Search Program
The jury is in and it's a split decision. Split on the Google Book Search Program that is. Some people love it. Others think it's the apocalypse. I really don’t want to get into the legal ramifications, copyright law and every other argument out there. The bottom line: From a book marketing standpoint, it’s a good thing. Why? It's simple. People can't buy what they don't know about. Google Book Search lets people find a book with the topic they’re searching for and allows them to peek inside. If they like it, and want more they can buy it.
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How Not To Get Published - How To Win the WWOTYA - Introduction
Almost all the manuscripts I have to review could be published if the authors avoided some traps. It is a shame, from the publisher's point of view, to have to refuse a manuscript that is obviously written by a talented author. There are many what-to-do guides. I have the feeling that a what-not-to-do guide is missing.
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Free Book Publicity: It's Out There, but You Have to Work for It
Thousands of new books are released each year and many publishers are leaving the marketing to the authors. Most authors don't have the money to hire a professional marketing firm. How can you publicize your book? You take a deep breath and go the free publicity route. These ideas will get your publicity campaign off and running.
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A Writer’s Influence Never Stops!
I can say at least two things about my loyal book readers and clients:
(1) They never stop marveling about the fact that my sales, customer service, and telephone techniques still work for them; and
(2) They never stop marveling about the fact that I’m STILL ALIVE and very active in my consulting practice.
Most composers and great artists actually had to die before their contributions were acknowledged and celebrated, so I consider myself lucky, says Dr. Gary S. Goodman, best-selling author, top speaker, and Fortune 1000 consultant.
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How to Self-Syndicate Articles to Create a Buzz for Your Books
With the release of my latest book, I searched for ways to promote just like the rest of you did. I maintained a sharp website with links to where readers can buy my book, obtained almost fifty endorsements before the book was even released, sought out publications who would review my book or give me an interview and even hob-nobbed with authors whose books are similar to mine to exchange book ads for free. While these are excellent promotional tactics to take, there's another marketing strategy that will not only sell your books, but will turn you into an instant expert.
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Make Your Book Sales Go the Extra Mile With a Sales Letter
Let your prospects know about your book's benefits and help them visualize how it will help them. Believe it or not there may still be some people that hadn't heard about your insightful book. They missed your book signing and the book tour. They haven't seen it in a catalog nor have they been gifted with it. With a sales letter, you hire a 24/7 salesman that keeps your book alive and selling well for years to come
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Book Publishing
Book publishing is the way in which a writer or writers can get their work out to the public by way of mass printing and distribution. If you are an author who is about ready to attempt to publish your work, there are several types of publishing companies that you can submit your manuscript to.
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Digital Distribution and Marketing of Your Book Part 1
In this first in a series of articles on how you can potentially make money online with your book via digital distribution, we are going to take a look into what formats are best suited for your book or preview along with what tools there are to create these formats cheaply and quickly.
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