Attention Self-Published Author - Are You Ready for Some Marketing

You are now a published author, thanks to the modern miracle called self-publishing. You did everything right to get it done. You hold your first book in your hands with a sense of pride and accomplishment. Now what? Now is when the real work begins if you intend to do your own promotion.

Getting a Book Signing: Do's and Don'ts

Terrified to set up a book signing for your new book? Here's how to take the rejection out of self-promotion.

The Berge Istra, A Sad But True Story

In 1971 I was the senior surgeon on the P&O liner Orcades. It was coming home from Australia time. 24 hours out of Freemantle in the middle of the night there was a summons to the Radio Room for an urgent medical consultation with an unnamed ship’s master

A Typhoon - A Lot Of Seasickness and The Start Of A More Serious Illness

In 1971 I was a ship's surgeon on the P&O liner Orcades. Other than my salary the main source of extra income was seasickness among the passengers: the short cruising schedule never allowing passengers to fully acclimatise, so that every two weeks the coffers received a generous addition from the new batch of cruisers.

How to Know if You Need a Book Publicist and What to Expect Once You Get One

If you've recently written a book, now you need to decide whether or not you should hire a book publicist.

Book Marketing Landmines and How to Avoid Them

In order to conduct a successful book marketing campaign as a POD published author, you will need to understand the challenges that can hinder your success. If you are not aware of these challenges and try to blindly market your book, you will find yourself caught in the middle of a book marketing minefield - surrounded by landmines that can seriously limit your career as a published author. Once your book is released and you begin to market it, you will discover.

How to Create a Book Marketing Plan

A book marketing plan is an outline that will help you determine where and how you will promote your book. It can also serve as an indicator of how well your book may do in the market, once you publish it.

Book Marketing: How to Get in Touch with Your Readers

One of the biggest problems with traditional book marketing is that when someone buys your book, you have no way of contacting your readers. There's no way to build that relationship that is so important in marketing and generating word of mouth. Here are a few suggestions for overcoming this problem.

The Difference Between Rich Authors and Poor Authors

There’s a real difference between what rich authors do and what poor authors do, and the difference has nothing to do with their writing ability.

Show Me the Money: How to Own Your Book's Financial Success

I use my best tips, secrets and strategies to help you maximize your book's sales potential.

Free Book Publicity: It's Out There, but You Have to Work for It

Thousands of new books are released each year and many publishers are leaving the marketing to the authors. Most authors don't have the money to hire a professional marketing firm. How can you publicize your book? You take a deep breath and go the free publicity route. These ideas will get your publicity campaign off and running.

Interior Book Design and Typesetting

This article explains the elements of interior book design and typesetting. It describes the importance of a professional book design and outlines how a well-designed book can help increase your book sales.

Audio Books: Are They Only for the Visually Impaired?

Should we be listening to books more than reading them? There is widespread opinion that the habit of reading books is slowly declining with the spread of internet and other technologies. Can audio books help slow this down?

How to Self-Syndicate Articles to Create a Buzz for Your Books

With the release of my latest book, I searched for ways to promote just like the rest of you did. I maintained a sharp website with links to where readers can buy my book, obtained almost fifty endorsements before the book was even released, sought out publications who would review my book or give me an interview and even hob-nobbed with authors whose books are similar to mine to exchange book ads for free. While these are excellent promotional tactics to take, there's another marketing strategy that will not only sell your books, but will turn you into an instant expert.

So You Want to Write a Book?

The most successful book publishing phenomenon of our time is without a doubt the Chicken Soup for the Soul series. The Chicken Soup book sales have totaled more than 100 million copies. But did you know Mark Victor Hanses and Jack Canfield's book was rejected by more than 140 publishers? I will share with you some strategies from my podcast interview with Diane Eble, author and book coach.