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    The Hangover Handbook - And a Cure For The Marketing Blues
    I picked up a copy of 'The Hangover Handbook - 101 Cures For Humanity's Oldest Malady'... not just in case I have some holiday cheer... but to get some awesome ideas for 2007 marketing promotions.There is a solid chapter of 101 ways to cure that hangover... as well as some hilarious chapters on:Boozer's Eye Chart, Great Drunks of History, I bet you don't know this... The pub survivors guideAnd the chapter that EVERY marketer should have on their book shelf...'The Boozers calendar - 366 amazing, fun, bizarre, offbeat, odd, unusual, weird, staggering, stupendous, delightful, true and invented reasons to have a drink every day of the year'A mouthful to say the least (and yes, pun intended)Think about all the different ways you could build marketing promotions around days like:March 22, 1766 - Explorer James Green Eaten by Cannibals, March 7 - Lassies Birthday, June 1 - Marilyn Monroe's birthday, June 13 - Alexander the Great dies from
    fugal force is less, then you can swim out of the whirlpool and up to the surface. How do you relax when you seem to be drowning? Ah yes, there's the rub. We'll give you some strategies for this later. When you are panicked, your brain shuts down. Most of your blood goes to your limbs and you will not be creative. A peak performance state with its attendant relaxation could be your magic thinking answer. We present this in Chapter 7.

    Be sure you've used your eyes, ears, hands (if you are in the dark), and nose to gather as much sensory information as possible, then you’ll be able to quickly summon three options. Only then, should you act. These instructions need some fine-tuning, but that's the general idea of

    Time Management - Making the Most out of a Limited Resource
    More than a few dozen times, people say to me, 'I don't know how you fit it all in!' Sometimes even "I" don't know how I fit it all in, to be honest. However, not only did I realize early that if I wanted to accomplish the things in my life 'to do' list, I'd better take control of my time. I have learned that time management is a huge issue with many of my clients. So, to help with this common problem, below are some tips to at least get you started on how to make the most out of your limited resource: Time.Prioritize What do you want to accomplish? Many people I work with have a HUGE list of what they want to do or of opportunities coming their way. It becomes so overwhelming for them that they find themselves doing NOTHING! Now, that defeats the purpose of having such great opportunities at their feet, huh? So, make a list of all the things you would like to do or accomplish, or all the opportunities coming your way, and then prioritize them. For example,
    TIME. TIME. TIME is the main problem. Or rather, lack of time. Too little time to plan, to decide, to execute the plan.

    Your usual coping strategies, even your best ones, may not work in a crisis. New strategies for gathering information, judging its usefulness, and deciding on the best option are absolutely necessary.

    You've probably never faced a situation like this. That's why it's a "CRISIS". Otherwise, it would be a problem or a challenge, but not a crisis. For a problem or a challenge, you have a set of learned behaviors, such as: 1. gather the facts, 2. consider options, 3. choose the best, then 4. act. There is no need to be fast thinking, no time restriction.

    In a crisis, you need perceptual skills of a different order. You must be quick to look, listen, feel, and smell to gather the pertinent information for survival. In our culture, we've seldom had to do this. Maybe never before. Some practice helps.

    Once you've gathered the danger information, the exit information, the key pieces of the environmental data, you must quickly choose the best option, one you've never tried before, and then do it.

    Our habits, our usual mental patterns, probably won't work here. You can't take the elevator, and which stairs, up or down? Maybe the only exits are windows. Do they open? If not, how do you break the glass? What floor are you on? How high up are you? A million questions to answer with your perceptions and only a few moments to find the best answers. How do you prepare for a crisis?

    Here are some suggestions to lay down some synapses in your memory so if the real thing happens, you will have rehearsed for faster, better decisions.

    Decision Making in a Life and Death Situation

    The first mistake you may make is the result of the way the brain processes your perceptions. The brain's first response is, of course, fight or flight or freeze. For all of these responses the brain first activates patterns you've already used. This may evoke the worst possible response. Instead of falling into a habitual pattern, you probably need to become creative. Non-survivors of Hurricane Katrina barricaded their doors and drowned when the first wave hit. The survivors used their doors as rafts to float out. Creative thinking.

    If you only see one option to the crisis, take a moment to find two more, then select the best. And be creative while thinking up options. Creative thinking, here, simply means to find new uses or solutions for available objects or situations

    Doesn't searching for three options take time? Yes, but not much. The brain works fast. This simple pause could save your life. Here’s an example of a life-threatening situation in which the best answer is counter-intuitive. If you are caught in a whirlpool, don't fight it. Instead, relax, drift to the bottom of the whirlpool where the centrifugal force is less, then you can swim out of the whirlpool and up to the surface. How do you relax when you seem to be drowning? Ah yes, there's the rub. We'll give you some strategies for this later. When you are panicked, your brain shuts down. Most of your blood goes to your limbs and you will not be creative. A peak performance state with its attendant relaxation could be your magic thinking answer. We present this in Chapter 7.

    Be sure you've used your eyes, ears, hands (if you are in the dark), and nose to gather as much sensory information as possible, then you’ll be able to quickly summon three options. Only then, should you act. These instructions need some fine-tuning, but that's the general idea of h

    Achieve Independence Through Web Lead Generation
    Before setting up anything, it is important that you understand the high relevance of lead generation to your business' success. It is highly important for you to be able to find ways for lead generation because without lead generation, your business will really suffer. Leads potentially lead to shoppers, and shoppers potentially lead to sales and profits. Thus, with no leads, you can have no shoppers, and so forth.1. Business Breeds BusinessA poor quality of lead generation will end up costing you a lot of wasted time and money. The initial impression people have about your business is very important. And if people hear that many of their friends are shopping somewhere, they are likely to try shopping there also. Take command of your company's lead generation - never leave the sales of your business as well as its growth, efficiency, and image, to fate.2. Growth Is More Important Than ProfitsYou always need to supervise your company's lead generation s
    rceptual skills of a different order. You must be quick to look, listen, feel, and smell to gather the pertinent information for survival. In our culture, we've seldom had to do this. Maybe never before. Some practice helps.

    Once you've gathered the danger information, the exit information, the key pieces of the environmental data, you must quickly choose the best option, one you've never tried before, and then do it.

    Our habits, our usual mental patterns, probably won't work here. You can't take the elevator, and which stairs, up or down? Maybe the only exits are windows. Do they open? If not, how do you break the glass? What floor are you on? How high up are you? A million questions to answer with your perceptions and only a few moments to find the best answers. How do you prepare for a crisis?

    Here are some suggestions to lay down some synapses in your memory so if the real thing happens, you will have rehearsed for faster, better decisions.

    Decision Making in a Life and Death Situation

    The first mistake you may make is the result of the way the brain processes your perceptions. The brain's first response is, of course, fight or flight or freeze. For all of these responses the brain first activates patterns you've already used. This may evoke the worst possible response. Instead of falling into a habitual pattern, you probably need to become creative. Non-survivors of Hurricane Katrina barricaded their doors and drowned when the first wave hit. The survivors used their doors as rafts to float out. Creative thinking.

    If you only see one option to the crisis, take a moment to find two more, then select the best. And be creative while thinking up options. Creative thinking, here, simply means to find new uses or solutions for available objects or situations

    Doesn't searching for three options take time? Yes, but not much. The brain works fast. This simple pause could save your life. Here’s an example of a life-threatening situation in which the best answer is counter-intuitive. If you are caught in a whirlpool, don't fight it. Instead, relax, drift to the bottom of the whirlpool where the centrifugal force is less, then you can swim out of the whirlpool and up to the surface. How do you relax when you seem to be drowning? Ah yes, there's the rub. We'll give you some strategies for this later. When you are panicked, your brain shuts down. Most of your blood goes to your limbs and you will not be creative. A peak performance state with its attendant relaxation could be your magic thinking answer. We present this in Chapter 7.

    Be sure you've used your eyes, ears, hands (if you are in the dark), and nose to gather as much sensory information as possible, then you’ll be able to quickly summon three options. Only then, should you act. These instructions need some fine-tuning, but that's the general idea of

    Use Links for a Better Event Experience
    Links are one of the most convenient features of the internet. The ability to go from website to website and land exactly at the information you are looking for is like opening a book and getting the page you need every time.If you can anticipate the information that your event participants need and point them directly to it, when they need it, you will get more registrations and make registering and attending your event more enjoyable and beneficial.Before we get to a list of links that you may want to use, keep in mind that you can over do it. Try to keep your registration form uncluttered by only adding links that will help during the actual registration process. The rest of the links should go in the confirmation email or on the event website where they can be accessed after the registration has been submitted.To get you started with some ideas, here is a list of fourteen links that you may want to consider using on websites, online forms and in confirmati
    perceptions and only a few moments to find the best answers. How do you prepare for a crisis?

    Here are some suggestions to lay down some synapses in your memory so if the real thing happens, you will have rehearsed for faster, better decisions.

    Decision Making in a Life and Death Situation

    The first mistake you may make is the result of the way the brain processes your perceptions. The brain's first response is, of course, fight or flight or freeze. For all of these responses the brain first activates patterns you've already used. This may evoke the worst possible response. Instead of falling into a habitual pattern, you probably need to become creative. Non-survivors of Hurricane Katrina barricaded their doors and drowned when the first wave hit. The survivors used their doors as rafts to float out. Creative thinking.

    If you only see one option to the crisis, take a moment to find two more, then select the best. And be creative while thinking up options. Creative thinking, here, simply means to find new uses or solutions for available objects or situations

    Doesn't searching for three options take time? Yes, but not much. The brain works fast. This simple pause could save your life. Here’s an example of a life-threatening situation in which the best answer is counter-intuitive. If you are caught in a whirlpool, don't fight it. Instead, relax, drift to the bottom of the whirlpool where the centrifugal force is less, then you can swim out of the whirlpool and up to the surface. How do you relax when you seem to be drowning? Ah yes, there's the rub. We'll give you some strategies for this later. When you are panicked, your brain shuts down. Most of your blood goes to your limbs and you will not be creative. A peak performance state with its attendant relaxation could be your magic thinking answer. We present this in Chapter 7.

    Be sure you've used your eyes, ears, hands (if you are in the dark), and nose to gather as much sensory information as possible, then you’ll be able to quickly summon three options. Only then, should you act. These instructions need some fine-tuning, but that's the general idea of

    Making the Merger a Success
    I was reading an article on Seeds of Growth on how individuals impact the branding and goodwill of an organisation. I found it quite easy to parallel to what they were saying about Corporate Branding and what I call Company Culture.See I'm a consultant that helps companies with divestments, carve-outs, post mergers, or post acquisitions. After the deal is done, I'm usually appointed to guide the organisations through all that is involved in the merger, and make sure they derive the value from the deal. Sometimes this gets lost in transition - people tend to focus on what's easy or important to them.The Seeds of Growth article was saying that there are two kinds of brands, an employer brand that "defines clearly defined it will enable us to attract and retain the talent we need in today?s increasingly competitive market place to deliver our strategy and goals." The second is a personal brand - this is what makes us different, the way we think and the way we act.aded their doors and drowned when the first wave hit. The survivors used their doors as rafts to float out. Creative thinking.

    If you only see one option to the crisis, take a moment to find two more, then select the best. And be creative while thinking up options. Creative thinking, here, simply means to find new uses or solutions for available objects or situations

    Doesn't searching for three options take time? Yes, but not much. The brain works fast. This simple pause could save your life. Here’s an example of a life-threatening situation in which the best answer is counter-intuitive. If you are caught in a whirlpool, don't fight it. Instead, relax, drift to the bottom of the whirlpool where the centrifugal force is less, then you can swim out of the whirlpool and up to the surface. How do you relax when you seem to be drowning? Ah yes, there's the rub. We'll give you some strategies for this later. When you are panicked, your brain shuts down. Most of your blood goes to your limbs and you will not be creative. A peak performance state with its attendant relaxation could be your magic thinking answer. We present this in Chapter 7.

    Be sure you've used your eyes, ears, hands (if you are in the dark), and nose to gather as much sensory information as possible, then you’ll be able to quickly summon three options. Only then, should you act. These instructions need some fine-tuning, but that's the general idea of

    Buying Gold as a Form of Investment
    Many investors see investing in gold as a good long-term investment because it is a stable investment, and appreciation over time has shown gold to be a more viable form of investment than some of the other investments.Since the times of the Persian Empire, Muslims have seen value in buying gold. The fact that there is no restriction under Islamic laws for Muslims to deal and invest in gold has made this as a popular investment instrument among Muslims, especially those living in the Arab world. Besides, the fact that economies and money markets can be very unpredictable and subject to sudden downturns has made many investors turn to buying gold.Investors looking to buy gold as an investment can do so either via the open global gold markets or by purchasing actual gold itself (in material). Buying Gold itself is more common in the Middle Eastern countries, which have gold markets. Inv
    fugal force is less, then you can swim out of the whirlpool and up to the surface. How do you relax when you seem to be drowning? Ah yes, there's the rub. We'll give you some strategies for this later. When you are panicked, your brain shuts down. Most of your blood goes to your limbs and you will not be creative. A peak performance state with its attendant relaxation could be your magic thinking answer. We present this in Chapter 7.

    Be sure you've used your eyes, ears, hands (if you are in the dark), and nose to gather as much sensory information as possible, then you’ll be able to quickly summon three options. Only then, should you act. These instructions need some fine-tuning, but that's the general idea of how to use your brain to make the best first move. One more point to keep in mind, as you gather your perceptions, here and now, consider options, and begin to act is; be prepared to change course as any new better options appear. Sheets? If no ladder. Curtains? If no sheets? A window ledge, if neither. A wet towel? Is there time? Hands and knees? Jumping from one roof to another? These are drastic measures, and it's conceivable that finding unorthodox moves could save your life. And your child's life.

    I remember being in a small hotel in Los Angeles at 2 am when the fire alarm began clanging. I had been dreaming of the seminar I was teaching in Los Angeles and I thought at first it was a school bell. It woke me up. Disoriented, I reached for the telephone and a calm operator told me to find the stairs and exit immediately. First, I looked out the window. No fire truck. I was on the fifth floor. I found my robe and slippers and took time to put these on. This time could have cost me my life. My nightgown was very short and at that moment, there was no smoke, a calm operator, and so my modesty overrode my survival instinct. Stupid.

    Most of the hotel guests were milling around on the sidewalk and street by the time I joined them. I was so glad I had found my robe. Some of them were dressed in street clothes. Some wore lipstick. Were they courageous or already dressed at this hour? We stood around for almost half an hour while the kitchen fire was doused, then returned to our beds. Once back in bed, I realized my response (I also grabbed my purse) was not the brightest. I made a resolution to change my behavior if a fire alarm woke me up again in this life. I'll be the one in the short nightgown. Are You A Crisis Expert?

    If you have a job that entails dealing with crises, then you have been taught a certain set of procedures. Since each crisis by its very nature, is somewhat different, you have already discovered that these "set pieces" do not always fit. You must adapt to what is happening. These mental "adjustments" is what this book is about. We are not recommending specific save-your-life techniques. There are several well-researched books on this. See Index. What we are focusing on here, are the optimum thinking skills to allow you to choose the best next move when you are pressed for time. The thinking skills that work best for each unique situation. You have to be inside the unique situation with all your perceptions open and working to figure out the next best step. Since the next step could be your last, there is a certain urgency to this figuring out.

    Is This Your First Crisis?

    For those people not accustomed to crises, the urgency itself may be their undoing. Thus this rehearsal guide.

    You may find some of the mental shenanigans we recommend useful in other areas of your life as well. In teaching corporate Am

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