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    Custom Banners Gives Distinctiveness To Your Message
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    t he was planning on getting their apartment settled in and would have several weeks to gear up his job search after their unpacking, I urged him to also contact and volunteer at the Chicago chapter of a Girls & Boys Club non-profit he had volunteered with back home. Again, that was another item that could go on the updated resume to make him appear more local. Could any hiring director or HR person with a brain realize that, despite these techniques, he was an out-of-towner? Of course… It’s simply that in their first glance at his resume, in those first dozen seconds or so, we wanted them to glean something, anything at
    Businesses Become More Socially Concious
    It's a brave new world. Effective management now means more than how you handle your staff. Management also includes how you manage your social reproducibility to others in your community. "There is no way to avoid paying serious attention to corporate citizenship: the costs of failing are simply too high. There are countless win-win opportunities waiting to be discovered: every activity in a firm's value chain overlaps in some way with social factors - everything from how you buy or procure to how you do your research - yet very few companies have
    How to Maximize Your Resume for Relocation

    My resume client Matthew had just gotten the word that his wife was being offered a fantastic promotion to her company’s national headquarters in Chicago. Despite his misgivings about the icy cold winters in Chicago and that he was a Yankees fan (as opposed to a Cubs fan), he had to admit, the positive change in his wife’s salary and career would make it a no-brainer for them to make the big move.

    Now came the challenge… Matt would have to resign from his current position as a building supplies sales manager (his company had no Midwest operations), retool his resume to gear up for similar opportunities, and “hit the pavement” on the job search circuit once they arrived in Chicago.

    My first advice to Matt was to secure a Chicago address to place on his resume. In my 14 years as a resume writer, I’ve seen, both in clients newly arrived and those relocating elsewhere, that having a local address near your desired job target is crucial. Prospective employers pick up a resume, see an out-of-town address, and often toss it aside. Obviously, in super high-need or skilled positions, such as physicians, nurses, academics, high-tech positions, certain engineers, etc., this is generally not the case, and outsiders are welcomed with open arms.

    But in sales positions, where knowing the lay of the land and understanding the local client base can be essential, and in other positions where the supply of talent is far greater than the demand, locals are generally preferred. Why waste time with candidates who may or may not actually “make the move,” or why consider paying relocation expenses if there are sufficient local candidates, and finally, why take the chance on candidates who are unfamiliar with the local area and culture?

    I explained to Matt that there are several fairly easy techniques to, at least on the surface, at least partially overcome the “outsider” prejudice. First, we could put his cousin’s Chicago address on his resume (with her permission, of course). That would, at least at first impression, make him seem “more local” and indicate that no relocation expenditures were likely to be requested. Also, since the Builder’s Association he belongs to also had a Chicago chapter, he could phone them, transfer his membership, and we could then put that under his “professional associations” section. We also did the same with his YMCA membership (Member, Lakeview YMCA, Chicago, IL).

    Since Matt told me that he was planning on getting their apartment settled in and would have several weeks to gear up his job search after their unpacking, I urged him to also contact and volunteer at the Chicago chapter of a Girls & Boys Club non-profit he had volunteered with back home. Again, that was another item that could go on the updated resume to make him appear more local. Could any hiring director or HR person with a brain realize that, despite these techniques, he was an out-of-towner? Of course… It’s simply that in their first glance at his resume, in those first dozen seconds or so, we wanted them to glean something, anything at a

    Weird Things Get Attention
    Try This NowTake a good look around and make a list of all the objects you can see that are blue. Take your time, there is no hurry.Got your list? You've probably got between five and fifteen objects. Now shut your eyes and think of all the red things you saw when making the list. The weird thing is that you will be able to think of one or two objects but if look around now, you will see just as many red things as blue things.The human brain is an amazing filter and will ignore anything it doesn't consider impor
    o gear up for similar opportunities, and “hit the pavement” on the job search circuit once they arrived in Chicago.

    My first advice to Matt was to secure a Chicago address to place on his resume. In my 14 years as a resume writer, I’ve seen, both in clients newly arrived and those relocating elsewhere, that having a local address near your desired job target is crucial. Prospective employers pick up a resume, see an out-of-town address, and often toss it aside. Obviously, in super high-need or skilled positions, such as physicians, nurses, academics, high-tech positions, certain engineers, etc., this is generally not the case, and outsiders are welcomed with open arms.

    But in sales positions, where knowing the lay of the land and understanding the local client base can be essential, and in other positions where the supply of talent is far greater than the demand, locals are generally preferred. Why waste time with candidates who may or may not actually “make the move,” or why consider paying relocation expenses if there are sufficient local candidates, and finally, why take the chance on candidates who are unfamiliar with the local area and culture?

    I explained to Matt that there are several fairly easy techniques to, at least on the surface, at least partially overcome the “outsider” prejudice. First, we could put his cousin’s Chicago address on his resume (with her permission, of course). That would, at least at first impression, make him seem “more local” and indicate that no relocation expenditures were likely to be requested. Also, since the Builder’s Association he belongs to also had a Chicago chapter, he could phone them, transfer his membership, and we could then put that under his “professional associations” section. We also did the same with his YMCA membership (Member, Lakeview YMCA, Chicago, IL).

    Since Matt told me that he was planning on getting their apartment settled in and would have several weeks to gear up his job search after their unpacking, I urged him to also contact and volunteer at the Chicago chapter of a Girls & Boys Club non-profit he had volunteered with back home. Again, that was another item that could go on the updated resume to make him appear more local. Could any hiring director or HR person with a brain realize that, despite these techniques, he was an out-of-towner? Of course… It’s simply that in their first glance at his resume, in those first dozen seconds or so, we wanted them to glean something, anything at

    Image Or Character – Which is More Important in Business?
    For a business one may not be more important than the other. In fact, they could be equal depending upon how each is interpreted. For the purpose of this article image is defined as a likeness of a person or thing and character defined as moral excellence. It is essential to create a mental picture that unites image and character in an accurate and easily understood representation of the business.Creating this mental picture is a difficult task. Image is a tangible item easily conveyed through physical display while character is a percep
    t the case, and outsiders are welcomed with open arms.

    But in sales positions, where knowing the lay of the land and understanding the local client base can be essential, and in other positions where the supply of talent is far greater than the demand, locals are generally preferred. Why waste time with candidates who may or may not actually “make the move,” or why consider paying relocation expenses if there are sufficient local candidates, and finally, why take the chance on candidates who are unfamiliar with the local area and culture?

    I explained to Matt that there are several fairly easy techniques to, at least on the surface, at least partially overcome the “outsider” prejudice. First, we could put his cousin’s Chicago address on his resume (with her permission, of course). That would, at least at first impression, make him seem “more local” and indicate that no relocation expenditures were likely to be requested. Also, since the Builder’s Association he belongs to also had a Chicago chapter, he could phone them, transfer his membership, and we could then put that under his “professional associations” section. We also did the same with his YMCA membership (Member, Lakeview YMCA, Chicago, IL).

    Since Matt told me that he was planning on getting their apartment settled in and would have several weeks to gear up his job search after their unpacking, I urged him to also contact and volunteer at the Chicago chapter of a Girls & Boys Club non-profit he had volunteered with back home. Again, that was another item that could go on the updated resume to make him appear more local. Could any hiring director or HR person with a brain realize that, despite these techniques, he was an out-of-towner? Of course… It’s simply that in their first glance at his resume, in those first dozen seconds or so, we wanted them to glean something, anything at

    Seven Common Causes of Business Failure
    It is very important to identify and analyze why certain businesses fail, so that we can learn from their mistakes and take guidance from the successful ones.Many businesses fail because of some common causes which many entrepreneurs ignore at the onset of the business. These causes should be studied in depth because no university course gives you enough matter to study, on topics such as this. The most common causes of business failure are:1. Laying more emphasis on product, rather than market and marketing The requirement to ide
    least on the surface, at least partially overcome the “outsider” prejudice. First, we could put his cousin’s Chicago address on his resume (with her permission, of course). That would, at least at first impression, make him seem “more local” and indicate that no relocation expenditures were likely to be requested. Also, since the Builder’s Association he belongs to also had a Chicago chapter, he could phone them, transfer his membership, and we could then put that under his “professional associations” section. We also did the same with his YMCA membership (Member, Lakeview YMCA, Chicago, IL).

    Since Matt told me that he was planning on getting their apartment settled in and would have several weeks to gear up his job search after their unpacking, I urged him to also contact and volunteer at the Chicago chapter of a Girls & Boys Club non-profit he had volunteered with back home. Again, that was another item that could go on the updated resume to make him appear more local. Could any hiring director or HR person with a brain realize that, despite these techniques, he was an out-of-towner? Of course… It’s simply that in their first glance at his resume, in those first dozen seconds or so, we wanted them to glean something, anything at

    How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
    If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Let's take a look at a few techniques for coming up with sales-boosting headlines.First things first: Avoid these proven sales-killing "headlines" like the pox:Your company nameA generic industry or service cate
    t he was planning on getting their apartment settled in and would have several weeks to gear up his job search after their unpacking, I urged him to also contact and volunteer at the Chicago chapter of a Girls & Boys Club non-profit he had volunteered with back home. Again, that was another item that could go on the updated resume to make him appear more local. Could any hiring director or HR person with a brain realize that, despite these techniques, he was an out-of-towner? Of course… It’s simply that in their first glance at his resume, in those first dozen seconds or so, we wanted them to glean something, anything at all that would give Matt a “Chicago connection.”

    Finally, I urged Matt to spend a couple of hours each day making the rounds at local building supplies businesses, introducing himself, and beginning the all-important task of networking. As he did that, I urged him to keep notes on the names of people he had met, referrals he received, and conversations he engaged in. It’s incredibly powerful to meet someone (especially when you’re in a new city), and bring up the name of another person that individual knows.

    Based upon his successful networking (he even went to several Kiwanis and Chicago Chamber-sponsored business mixer meetings), Matt landed a few interviews. In those interviews, Matt not only conveyed the value and skill sets he could bring to the company, he also related his Chicago experiences, the local contacts he had made, his recently acquired knowledge of Chicago culture and local flavor, and his deepening connection to his new “hometown.” Matt accepted a sales management position with a Chicago-based regional tool distributor at the end of his fifth week. Although it paid slightly less than he had made in his previous position, it offered significant opportunities for future advancement, and with his foot in the door of a great new company, he was thrilled.

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