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You are here: Home > Internet and Businesses Online > Web Development > 3 Marketing Mistakes Web Site Designers Make When Selling Their Services |
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Other Added - 3 Marketing Mistakes Web Site Designers Make When Selling Their Services
Web Page Design Companies . Your site looks good and it loads fast.Web page design companies are generally have the required skill sets and experience for creating Web sites. They design new, customized Web sites as well as change or redesign existing sites for their customers. Web design companies use technologies like Flash, JavaScript, and DHTML to create professional Web sites. Often, Web design companies are Then I and click on the link that describes your services and you have something like this: "We use Java, Javascript, CGI-BIN and Perl programming, Cold Fusion, and DHTML to build your site." Duh! I can barely figure out how to configure my e-mail filtering program, and now you're giving me a cold rundown of your technical capabilities. Assuming I'm not a technophobe, you're still bombarding me with too much At Last! A Fast & Easy Way to Increase Traffic! 1) They don't have their own domain.In the mid 1990’s –the ‘early days’ of the internet so to speak - adding content to your site was about the best way market your site. But in 2000, this ‘content bubble’ burst. Other exciting profit models like e.g. banner ads came into fashion and were the way to go.Now, five years later, this has all changed back into the advantage of con If you knew that you were going to the primo networking event of the year, would you bring business cards printed with your neighbors telephone number? Heck no! So why would you waste your time and energy building a reputable web site design firm, under somebody else's domain? Somewhere down the road you'll eventually get your own URL, so start your business the way you want to finish it. It costs just $8.95 to register your own domain with GoDaddy.com for a year. Reliable hosting service can be had for less than $20 a month. I gleefully pay $18.95 a month for my service, and they include all sorts of neat perks. That's just 5 bucks a week, less than a dollar a day. If your biz isn't worth a $1 a day investment, then you should be looking for an alternative line of work. 2) They don't offer any indication of their price range. Even if you don't want to give up the entire farm, always give your sites visitors some sort of indication of what your prices are like. This way if your design skills match what they're looking for, they have an idea on whether they can afford your services or not. The best way to do this, is to simply give a price range on your 'Request a Quote' page. Here's a brief blurb that you can use: "Each web site we design has unique elements specific for that particular company. Therefore we do not have set prices. However, just to give you some indication, our rates for complete site design basically range from $250-$10,000, depending on the complexity of the job. If you'd like a precise quote for your Web site, please fill out the following form." 3) They use cool techie terms to motivate the prospect. Let's say I'm relatively new to the Net, and I'm looking for a decent site designer. Somehow I stumble across your little home on the web. Your site looks good and it loads fast. Then I and click on the link that describes your services and you have something like this: "We use Java, Javascript, CGI-BIN and Perl programming, Cold Fusion, and DHTML to build your site." Duh! I can barely figure out how to configure my e-mail filtering program, and now you're giving me a cold rundown of your technical capabilities. Assuming I'm not a technophobe, you're still bombarding me with too much t How Price Gouging Can Hurt Your Business gister your own domain with GoDaddy.com for a year. Reliable hosting service can be had for less than $20 a month."Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it. As a seller, how can you reap the profit rewards you deserve without being accused of price gouging?From a marketer’s perspective, attaching a price tag to a product or service is always an agonizing e I gleefully pay $18.95 a month for my service, and they include all sorts of neat perks. That's just 5 bucks a week, less than a dollar a day. If your biz isn't worth a $1 a day investment, then you should be looking for an alternative line of work. 2) They don't offer any indication of their price range. Even if you don't want to give up the entire farm, always give your sites visitors some sort of indication of what your prices are like. This way if your design skills match what they're looking for, they have an idea on whether they can afford your services or not. The best way to do this, is to simply give a price range on your 'Request a Quote' page. Here's a brief blurb that you can use: "Each web site we design has unique elements specific for that particular company. Therefore we do not have set prices. However, just to give you some indication, our rates for complete site design basically range from $250-$10,000, depending on the complexity of the job. If you'd like a precise quote for your Web site, please fill out the following form." 3) They use cool techie terms to motivate the prospect. Let's say I'm relatively new to the Net, and I'm looking for a decent site designer. Somehow I stumble across your little home on the web. Your site looks good and it loads fast. Then I and click on the link that describes your services and you have something like this: "We use Java, Javascript, CGI-BIN and Perl programming, Cold Fusion, and DHTML to build your site." Duh! I can barely figure out how to configure my e-mail filtering program, and now you're giving me a cold rundown of your technical capabilities. Assuming I'm not a technophobe, you're still bombarding me with too much Neglect Marketing A Business At Your Own Risk p the entire farm, always give your sites visitors some sort of indication of what your prices are like. This way if your design skills match what they're looking for, they have an idea on whether they can afford your services or not.Getting new clients and repeat business is definitely one of the very first things to do when starting off a new business. Most people have no problem acquiring the necessary skills to survive in the business they have chosen. When the clients are acquired, the business begins and the work continues until the money comes in. And the cycle continues The best way to do this, is to simply give a price range on your 'Request a Quote' page. Here's a brief blurb that you can use: "Each web site we design has unique elements specific for that particular company. Therefore we do not have set prices. However, just to give you some indication, our rates for complete site design basically range from $250-$10,000, depending on the complexity of the job. If you'd like a precise quote for your Web site, please fill out the following form." 3) They use cool techie terms to motivate the prospect. Let's say I'm relatively new to the Net, and I'm looking for a decent site designer. Somehow I stumble across your little home on the web. Your site looks good and it loads fast. Then I and click on the link that describes your services and you have something like this: "We use Java, Javascript, CGI-BIN and Perl programming, Cold Fusion, and DHTML to build your site." Duh! I can barely figure out how to configure my e-mail filtering program, and now you're giving me a cold rundown of your technical capabilities. Assuming I'm not a technophobe, you're still bombarding me with too much WEB DESIGN: Making Your Site the Best it Can Be not have set prices. However, just to give you some indication, our rates for complete site design basically range from $250-$10,000, depending on the complexity of the job.I have noticed that many web sites are trying to portray themselves as if they were a TV network. They put top-notch graphics and sound into their web page. What these companies are missing is that their visitors are not watching TV. This works fine for those with broadband high speed connections. The fact is, most are viewing web site on a screen If you'd like a precise quote for your Web site, please fill out the following form." 3) They use cool techie terms to motivate the prospect. Let's say I'm relatively new to the Net, and I'm looking for a decent site designer. Somehow I stumble across your little home on the web. Your site looks good and it loads fast. Then I and click on the link that describes your services and you have something like this: "We use Java, Javascript, CGI-BIN and Perl programming, Cold Fusion, and DHTML to build your site." Duh! I can barely figure out how to configure my e-mail filtering program, and now you're giving me a cold rundown of your technical capabilities. Assuming I'm not a technophobe, you're still bombarding me with too much Top 7 Tips to Recognizing Bogus Expert Business Articles . Your site looks good and it loads fast.How can you spot an expert business article writer or knowledgeable business consultant from a wannabe pretender self-proclaimed marketing guru? It is difficult to separate those with actual business experience from those who are self-promoters of nothingness. I have developed the Top 7 Tips in spotting the bogus expert business articles and uncove Then I and click on the link that describes your services and you have something like this: "We use Java, Javascript, CGI-BIN and Perl programming, Cold Fusion, and DHTML to build your site." Duh! I can barely figure out how to configure my e-mail filtering program, and now you're giving me a cold rundown of your technical capabilities. Assuming I'm not a technophobe, you're still bombarding me with too much techno-babble! A better way to handle this situation is to tell me 'why' I'll need all this razmatazz that you're offering. Give me benefits on why Java is a good thing for my site, and not in my coffee cup. Tell me 'how' DHTML is going to make my life easier. Make believe I'm a client who has more than enough money to spend, but needs a little hand holding to understand all the technical terms. Copyright 2005 Jennifer McGroary
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