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  • Other Added - W3C Compliance & Macromedia Flash

    Home-Based Businesses: How To Get Word-of-Mouth Publicity
    If you run a small business, you probably know how difficult it is to arrange funds for publicity. Home-based businesses cannot afford an all-out media blitzkrieg like their bigger counterparts, and yet the business cannot run unless you reach out to potential customers. One of the best and most cost-effective methods of marketing your home-based business is through word-of-mouth publicity.This kind of publicity works well for most home-based businesses because it involves little or no cost. In addition, this is very effective.Here are some techniques to ensure good word-of-mouth publicity.Good Quality:
    nking that this is the case. Flasher, beware!”

    Hours later after cleaning up the markup and changing attributes, I thought my page was finally ready to be validated for W3C compliance. I found it worked fine in Netscape and Mozilla but when I tried it in Internet Explorer (IE) it stopped dead in its tracks.

    Was it a security measure in the Flash Player that stopped the movie or the Internet Explorer setting up rules of their own?

    All of a sudden memories of Netscape vs. IE back in the early 90s, when I started out as a web designer, flashed through my mind. Remember how CSS was only viewable in IE back then?

    I decided that until the browsers, Macromedia and Microsoft, decide to play togethe

    Promotion Tools - What Will Work The Best?
    Promotion tools come in all different shapes and sizes. They also have different prices and rates of effectiveness. Regardless, the promotion tools you use have one purpose: They must promote your business and get your name out there.Some of these promotion tools will work extremely well; some of them work some of the time, and some of them don't tend to work well at all. Your job is to analyze each type of promotion tool that presents itself and determine its efficacy.Promotion Tool AnalysisThink about the different places that you're going to be promoting or advertisingHow will the promotion
    Remember the “Good Housekeeping Seal?”

    W3C is the World Wide Web Consortium seal of quality assurance for your website, providing guidelines to insure your website will look and function properly, regardless of the browser, resolution or device that you use. In other words it assures your website is clean of bugs and glitches and can be successfully listed on all search engines.

    Everyone needs a properly functioning web site that performs well in the SERP’s (search engine result pages) for business practices. According to the SEO experts at Beanstock, many examples of their sites perform better after they were brought into compliance with W3C standards

    After reading the above mentioned article I decided to do some light housekeeping on our own website http://www.ValorCrossMedia.com. It was time to dust off the cobwebs and bring it up to W3C compliance standards to enhance SERP performance.

    Valor Cross Media specializes in Creative Web Services such as Online Advertising, Search Engine Optimization, Marketing and Flash Video presentations for the web so SERP performance is a top priority for our business.

    To my surprise it was easier said than done. I could not validate our home page for hours.

    ‘HAH!’ I thought. ‘I have 15+ years of design experience, 10 exclusively online, so I should be able to do this. After all, it is only cleaning up the markup, changing some attributes, right?’

    It was back to the drawing board and a few hours on Google doing research.

    I finally came up with an article titled “Flash Satay: Embedding Macromedia Flash While Supporting Standards.” on Macromedia.com

    “Flash Satay’s” author Drew McLellan, in an article originally published in “A List Apart" writes, "embed" is not part of the XHTML specification and will prevent your page from validating. It is used by Netscape and similar browsers for displaying Flash movies. Parameters are passed within the element as name/value attribute pairs."

    McLellan goes on to say, “Netscape created the "embed" tag as a way to embed plug-ins and players in web pages. The "embed" tag is not part of the XHTML specification, and although some browsers other than Netscape do support it, it’s not compliant with the standards, so you shouldn’t use it.”

    ‘O.K,’ I thought, ‘So there are some obstacles, but we’re getting closer to solving the problem. Our home page contains an embedded Macromedia Flash movie. The solution is to clean the markup and change some attributes.’

    In a follow up to the Flash Satay article McLellan also states:“Flash has built in security measures which make life really tough. If the Flash player thinks the movie is being loaded from a different domain to that of the page in which it is embedded, it gives up and does nothing. It would also seem that it’s very easy to confuse the Flash player into thinking that this is the case. Flasher, beware!”

    Hours later after cleaning up the markup and changing attributes, I thought my page was finally ready to be validated for W3C compliance. I found it worked fine in Netscape and Mozilla but when I tried it in Internet Explorer (IE) it stopped dead in its tracks.

    Was it a security measure in the Flash Player that stopped the movie or the Internet Explorer setting up rules of their own?

    All of a sudden memories of Netscape vs. IE back in the early 90s, when I started out as a web designer, flashed through my mind. Remember how CSS was only viewable in IE back then?

    I decided that until the browsers, Macromedia and Microsoft, decide to play togethe

    Linking Strategies for 2006
    For a number of years now, linking has been an important part of ranking well in the serps, especially for se's like Google. At first it was generally acceptable to acquire links from nearly any site, regardless of whether it had any related content.As Google began to place more importance on links pointing to your site, it became necessary to ensure that other sites linking to yours had related content and a fairly good Google Page Rank. Webmasters everywhere began reciprocal linking campaigns and found the process to be very tedious and time-consuming. To answer the call for something more efficient, software program
    decided to do some light housekeeping on our own website http://www.ValorCrossMedia.com. It was time to dust off the cobwebs and bring it up to W3C compliance standards to enhance SERP performance.

    Valor Cross Media specializes in Creative Web Services such as Online Advertising, Search Engine Optimization, Marketing and Flash Video presentations for the web so SERP performance is a top priority for our business.

    To my surprise it was easier said than done. I could not validate our home page for hours.

    ‘HAH!’ I thought. ‘I have 15+ years of design experience, 10 exclusively online, so I should be able to do this. After all, it is only cleaning up the markup, changing some attributes, right?’

    It was back to the drawing board and a few hours on Google doing research.

    I finally came up with an article titled “Flash Satay: Embedding Macromedia Flash While Supporting Standards.” on Macromedia.com

    “Flash Satay’s” author Drew McLellan, in an article originally published in “A List Apart" writes, "embed" is not part of the XHTML specification and will prevent your page from validating. It is used by Netscape and similar browsers for displaying Flash movies. Parameters are passed within the element as name/value attribute pairs."

    McLellan goes on to say, “Netscape created the "embed" tag as a way to embed plug-ins and players in web pages. The "embed" tag is not part of the XHTML specification, and although some browsers other than Netscape do support it, it’s not compliant with the standards, so you shouldn’t use it.”

    ‘O.K,’ I thought, ‘So there are some obstacles, but we’re getting closer to solving the problem. Our home page contains an embedded Macromedia Flash movie. The solution is to clean the markup and change some attributes.’

    In a follow up to the Flash Satay article McLellan also states:“Flash has built in security measures which make life really tough. If the Flash player thinks the movie is being loaded from a different domain to that of the page in which it is embedded, it gives up and does nothing. It would also seem that it’s very easy to confuse the Flash player into thinking that this is the case. Flasher, beware!”

    Hours later after cleaning up the markup and changing attributes, I thought my page was finally ready to be validated for W3C compliance. I found it worked fine in Netscape and Mozilla but when I tried it in Internet Explorer (IE) it stopped dead in its tracks.

    Was it a security measure in the Flash Player that stopped the movie or the Internet Explorer setting up rules of their own?

    All of a sudden memories of Netscape vs. IE back in the early 90s, when I started out as a web designer, flashed through my mind. Remember how CSS was only viewable in IE back then?

    I decided that until the browsers, Macromedia and Microsoft, decide to play togethe

    Spam Techniques That Will Get You Banned Or Penalized
    There are a number of techniques that webmasters have used over the years to try an outsmart Google. Today, many of these will get you banned, or at best penalized, so that your sites don't rank well, and consequently don't get the traffic you need.1. Spam technique 1 - Sneaky redirectsHave you ever clicked on a search result in Google, but the URL you end up at is not the one listed in Google's results? = SNEAKY REDIRECT. Similarly, if you click on a link on a website and it takes you to a URL that is not the one referenced by the link = SNEAKY REDIRECT.Not all redirects are sneaky. Some are there for
    p>It was back to the drawing board and a few hours on Google doing research.

    I finally came up with an article titled “Flash Satay: Embedding Macromedia Flash While Supporting Standards.” on Macromedia.com

    “Flash Satay’s” author Drew McLellan, in an article originally published in “A List Apart" writes, "embed" is not part of the XHTML specification and will prevent your page from validating. It is used by Netscape and similar browsers for displaying Flash movies. Parameters are passed within the element as name/value attribute pairs."

    McLellan goes on to say, “Netscape created the "embed" tag as a way to embed plug-ins and players in web pages. The "embed" tag is not part of the XHTML specification, and although some browsers other than Netscape do support it, it’s not compliant with the standards, so you shouldn’t use it.”

    ‘O.K,’ I thought, ‘So there are some obstacles, but we’re getting closer to solving the problem. Our home page contains an embedded Macromedia Flash movie. The solution is to clean the markup and change some attributes.’

    In a follow up to the Flash Satay article McLellan also states:“Flash has built in security measures which make life really tough. If the Flash player thinks the movie is being loaded from a different domain to that of the page in which it is embedded, it gives up and does nothing. It would also seem that it’s very easy to confuse the Flash player into thinking that this is the case. Flasher, beware!”

    Hours later after cleaning up the markup and changing attributes, I thought my page was finally ready to be validated for W3C compliance. I found it worked fine in Netscape and Mozilla but when I tried it in Internet Explorer (IE) it stopped dead in its tracks.

    Was it a security measure in the Flash Player that stopped the movie or the Internet Explorer setting up rules of their own?

    All of a sudden memories of Netscape vs. IE back in the early 90s, when I started out as a web designer, flashed through my mind. Remember how CSS was only viewable in IE back then?

    I decided that until the browsers, Macromedia and Microsoft, decide to play togethe

    Unlocking Your Treasure Trove Of Contacts Can Uncover A Gem Of A Customer
    When we are setting up new telemarketing campaigns, one of the first questions clients ask is “will you provide the database”?Probably the single-largest determinant of success for a marketing campaign is the prospect list: the potential customers you want to target. The initial reaction of most A&P clients is immediately to go out and buy a chunk of names by size of company in their local area. But often this is a very crude way of deciding where you want to get customers from.By far the best source of new business is people you know. Perversely, many people new to marketing argue that, if they have not bought
    ion, and although some browsers other than Netscape do support it, it’s not compliant with the standards, so you shouldn’t use it.”

    ‘O.K,’ I thought, ‘So there are some obstacles, but we’re getting closer to solving the problem. Our home page contains an embedded Macromedia Flash movie. The solution is to clean the markup and change some attributes.’

    In a follow up to the Flash Satay article McLellan also states:“Flash has built in security measures which make life really tough. If the Flash player thinks the movie is being loaded from a different domain to that of the page in which it is embedded, it gives up and does nothing. It would also seem that it’s very easy to confuse the Flash player into thinking that this is the case. Flasher, beware!”

    Hours later after cleaning up the markup and changing attributes, I thought my page was finally ready to be validated for W3C compliance. I found it worked fine in Netscape and Mozilla but when I tried it in Internet Explorer (IE) it stopped dead in its tracks.

    Was it a security measure in the Flash Player that stopped the movie or the Internet Explorer setting up rules of their own?

    All of a sudden memories of Netscape vs. IE back in the early 90s, when I started out as a web designer, flashed through my mind. Remember how CSS was only viewable in IE back then?

    I decided that until the browsers, Macromedia and Microsoft, decide to play togethe

    SSTOP! 5 Steps to Approach Complaining Customers
    Let’s say a customer comes to you with a complaint.Maybe in person, via email or over the phone.What’s the best approach?It’s simple: SSTOP!No, that wasn’t a typo. You read it right: SSTOP. And it represents a five-step process for approaching problems, diffusing anger, changing minds and winning the customer back. Let’s take a look.S is for SURPRISE. Psychologically, if you respond to a problem, complaint or accusation with surprise, three things happen. First, you begin to diffuse anger. Secondly, your reactive response comes off as natural and sincere. Lastly, the customer i
    nking that this is the case. Flasher, beware!”

    Hours later after cleaning up the markup and changing attributes, I thought my page was finally ready to be validated for W3C compliance. I found it worked fine in Netscape and Mozilla but when I tried it in Internet Explorer (IE) it stopped dead in its tracks.

    Was it a security measure in the Flash Player that stopped the movie or the Internet Explorer setting up rules of their own?

    All of a sudden memories of Netscape vs. IE back in the early 90s, when I started out as a web designer, flashed through my mind. Remember how CSS was only viewable in IE back then?

    I decided that until the browsers, Macromedia and Microsoft, decide to play together I had better find a creative solution to get the job done.

    I dusted off an old browser detection and redirection script found on NetMechanic.com that simply detects the browser and redirects your page. The script is useful when you modify it to redirect users to a page optimized for their particular browsers. While you’ll have to spend time optimizing your individual pages for different browsers, the script itself is very easy.

    Finally, I created two separate pages; one optimized for IE, which is validated with the W3C seal for CSS and a second page optimized for browsers like Netscape, Mozilla, etc. to be validated for the XHTML specifications which they support. The java script detects the browser and redirects to an appropriate page. To see an example of this, try opening www.ValorCrossMedia.com in Mozilla browser and then try it in IE. You will see the difference in the seal underneath the Flash movie, though the pages remain the same.

    The best part is they are both W3C compliant.

    If you have comments, suggestions or creative solutions of your own in reference to this article please drop us a note or visit our blog http://www.valorcrossmedia.com/blogger.html

    We’ll be glad to hear from you.

    If you would like to find out how Valor Cross Media can help you please call 212 288-1866 or write to galina@valorcrossmedia.com

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