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How Temp Agencies Has Evolved
The temporary employment industry has gone through a number of transitions over the years. While temp agencies were originally used for hiring people to fill in for workers who were on vacation, it has now evolved into an industry which uses highly skilled workers. However, the temporary employment industry is considered to be a fringe market because it only employs workers for a short period of time. In the fall of last year, nearly 4 million people were hired to work for temp agencies.Once the economy began to slow, many of these people lost their jobs. Despite this, temp agencies are expected to thrive in the US and other nations in the coming years. There are a large number of pros and cons which are associated with this industry. While temporary jobs are the bane of many people, others find them to be enjoyable. There are a number of good reasons why working with a temp agency can be good, and they can provide benefits which are good for both employers and employees.The very first temp agency was created in 1946 by a busines

nd how to resolve problems? Is content really king on your website?

8. Is your website an experience? You watch television, you listen to the radio, you read a magazine, but you experience a website. Unlike other marketing vehicles, websites provide you the opportunity to deliver your marketing message with the full complement of multimedia tools. Websites can stimulate all the senses, sight, sound, and interactive touch in order to communicate and connect with your audience. Websites are not brochures. Visitors shouldn't just see your website, they should experience it. Is your website an experience?

9. Does your website have a distinctive look? The notion of the flaming animated logo has become a clich? for bad design and style over substance, but that does not mean your website should be aesthetically boring and visually dreary. Your site should display clarity of vision; it should provide functional page layout; its use of colors, type, and static and kinetic visuals should be distinctive and purposeful. Your website should provide a defining "Look" that enhances your business personality. Does your website display a distinctive look that represents your business personality?

E-mail Week is June 13-19: Let's Review Proper E-mail Etiquette
E-mail is everywhere. Everyone uses it. But is it being used correctly? Just like the dreaded book report or business report, e-mail messages require proper grammar and usage. Businesses are especially vulnerable to improper e-mail usage because it could affect business in a negative way. Since the internet and e-mail are a vital part of business operations today, a few tips, or guidelines will help business owners make the best impression on their customers, suppliers, and associates. Here are five guidelines for better e-mail communication.No Rude YellingNobody likes to be yelled at, especially current or potential clients. Using all CAPS in your e-mail is like yelling. When emphasis is needed on a certain word using all caps is acceptable. Using the excuse that you cannot navigate the shift key is not acceptable. Get your secretary, you sister, or a trusted friend to write e-mails for you instead of taking the risk and running off good customers because you yelled at them for no reason. Also, remember to place first letter ca

How good is your website? Does it do its job? Is it effective? These are all good questions that every business owner and marketing manager needs to ask him or herself. The website has become an essential tool for business. We all know we have to have a website, but are we using this venue to its greatest advantage?

Most people responsible for their company's websites have stats packages and counters to tell them how many hits, how many unique visitors, where they are coming from, what their IP addresses are, what browser they're using, and of course the all important monitor resolution. So what! Who cares? The real question is do we have an effective website?

Now if you have a transactional website, commonly referred to as an e- commerce site, you know the number of sales you are generating from your site, which is important, but do you really know how effective your site is? How many orders are you losing because of bad layout, awkward design, confusing navigation, and poor copy? How many potential clients have you chased away because you haven't put a phone number on your site and an accessible real-person that can answer questions?

A website is your business' public face,. Big businesses can look like mom and pop operations and mom and pop operations can look like General Motors. The design of your website should not be taken lightly, its budget should not be an afterthought, and the designer you hire should be someone who understands more than code. Your Web- designer should be a multimedia-marketing advisor, someone who can counsel you how best to deliver your marketing message, and someone who can go beyond technical issues.

You can spend a lot of money and have someone analyze your site for you, but are you really going to believe him, are you really going to act on their recommendations? You can't sell somebody something they really don't want - that may sound obvious, but believe me, sales people do it everyday. If you don't think you need a new website, you aren't going to spend the money to have one built. So the best way to tell if you need one is to analyze the one you already have, yourself.

Below is a set questions you can ask yourself. If you answer them honestly, you'll know whether you need a new site or not. After you've gone through the process, ask some colleagues to do the same. See if your answers compare.

1. Does Your Website Have A Purpose? Every website should have a clearly defined purpose. Having a website just because everyone else has one is not an acceptable strategy. What is your website's purpose? a. Transactional sales-oriented site b. Customer service support site c. How to instructional site d. Product or service demonstration site e. Lead generation site f. Marketing, branding, positioning site g. Promotional campaign site h. Viral or buzz creation site

2. Is Your Website Focused? Too many businesses both large and small use their website as an information junkyard, a dumping ground for everything you do, everything you've done, and everything you ever thought of doing. This won't work. Customers are like children; they want clarity, direction, and unequivocal answers. Your website should be focused on a singular function. URLs are cheap, there is no reason you can't have different websites for every major thing you do, or every marketing campaign you initiate. How focused is your website?

3. How Functional Is Your Website? Everybody knows that websites should be easy to use, that you shouldn't have to drill-down too deep to find what you're looking for, and of course everything should work. Your website is a communication tool. If your website doesn't work properly, the only thing you're communicating is incompetence. How functional is your website?

4. Does Your Website's Construction Balance Competing Concerns? Websites by their very nature are a compromise of competing issues. Aesthetics, multimedia, frame construction, HTML, Flash, client-side, server-side, data bases, SEO tactics, information architecture, marketing communication, transaction efficiency all compete for precedence in the design of a site. Are you sacrificing clarity, focus, and communication for SEO tricks and unattainable traffic numbers? Did you start with an IT solution like a database, and build your site around a poorly conceived information delivery system. Does your website's design reflect your sites' defined business purpose or is it a result of secondary technical concerns?

5. Does your website honestly reflect your business personality? Does your website represent and promote your marketing objectives? Okay, this is a trick question for many small owner-managed businesses. Marketing is not sales. Marketing is about communicating who you are, what you do, and why you do it better than the other guy. Marketing is about image building, branding, and positioning, in other words, enhancing your business personality. Does your website honestly reflect your business personality?

6. Is your Web-presentation integrated into your overall marketing plan? Too many websites bear no relation to the rest of their business' marketing initiatives. Everything your company does should reflect an over-riding ethos, point-of-view, and personality. If your marketing collaterals don't match your website presentation, you are confusing your audience. Is your Web-presentation integrated into your overall marketing plan?

7. Is content king on your website? I once had a fairly large manufacturing client ask me to build a website based on a business card and ten 8x10 glossies of discontinued merchandise. This fellow was so paranoid that his competitors would see what he was doing that he hid his products from his customers. This business is now bankrupt. We've all heard the saying 'content is king'. Is content king on your website? Does your website adequately display and explain what you do, what products you sell, and what services you provide? Are there examples of your work? Are there testimonials from your customers? Have you provided information on how to order, how to use, and how to resolve problems? Is content really king on your website?

How to Acquire More Visitors to Your Website
You built your website. You polished it, optimized it, you have all the Meta tags, Title tags and keywords up to par. What do you mean you still aren’t getting visitor?Well maybe it’s time for some off-site optimization.Do you want?Targeted trafficIncrease TrafficHigher Profits Well if you are serious about gaining more visitors, then you can. You want to make sure that both your on-site and off-site is working for you.How can you improve your off-site SEO? Well here are a few things to get you started.Start blogging by writing interesting posts about your niche. Be sure to include a good “anchor text link” back to the website you are promoting. An anchor text is just text that includes your key phrase. This text should contain the hyperlink.Second you can write articles that pertain to your niche, and submit them to the article directories, such as, ezine article. These can bring hundreds of backlinks to your website.When you submit your article add a refer

arketing advisor, someone who can counsel you how best to deliver your marketing message, and someone who can go beyond technical issues.

A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.But on a windswept stormy day, you could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet.And so it is with your sales message.Your prospects are in a trance that is like a still pool of awareness. They are in an “I’m worried about money” trance. They are in an “I wish I could finally find that somebody special” trance. They are in an “I’m sick of my dead end job” trance, & so on.If you enter that trance with your words, your prospects will follow you, & accept your suggestions. They will give those suggestions power, like the pebble that makes its presence felt on the shore.Selling your product or service involves introducing new ideas, more often than not. How do you enter an existing trance, & turn it into a new one?Frequently, your research will tell you that there is an ideological hurdle that y

u ever thought of doing. This won't work. Customers are like children; they want clarity, direction, and unequivocal answers. Your website should be focused on a singular function. URLs are cheap, there is no reason you can't have different websites for every major thing you do, or every marketing campaign you initiate. How focused is your website?

How to Avoid Wasting Hundreds to Thousands of Dollars on Unnecessary Web Design and Web Hosting Cost
When it comes to creating a web site, it’s literally a jungle out there when you are looking for help! Overpriced web design firms, software companies and hosting companies are eager to prey on your advertising and marketing budget.Many design firms will overprice their services and take advantage of your lack of knowledge by having you pay for things you can either do yourself, or things you didn’t need in the first place.It’s easy to overpay for web hosting, web design, web site features, marketing tools and unnecessary technology when it comes to building a web presence.But now, there are so many services, tools and software available, competition has driven down the price and increased the quality. Those who search for tools to do it themselves can usually save a ton of money.Don’t get me wrong, a good custom job from a good design firm will can definitely be worth the money, especially if you are trying to project a certain image.But if you don’t need a custom job, and you j

resent and promote your marketing objectives? Okay, this is a trick question for many small owner-managed businesses. Marketing is not sales. Marketing is about communicating who you are, what you do, and why you do it better than the other guy. Marketing is about image building, branding, and positioning, in other words, enhancing your business personality. Does your website honestly reflect your business personality?

Ebay Selling - Adding Audio to Ebay Auctions Pays Off for Ebay Sellers
Every Ebay seller knows Ebay selling is very competitive. You may be good at writing auction titles and catchy auction listing pages. But how do you hold the attention of your auction visitors long enough to get them excited enough to bid?According to Sellathon CEO Wayne Yeager, the amount of time an auction visitor spends looking at an auction page is a real eye opener. “………………… about half of all auction visitors - 48% to be exact - spend 10 seconds or less looking at your auction." Visit one of your ebay auction listings and assess how much a person can read in 10 seconds. Adding your seller’s voice to the auction can increase the amount of time spent by your auction visitors. Selling on ebay is competitive and you want as much of that ebay shopper’s time as you can get.When I am training ebay sellers, they often ask for audio scripting ideas. An outstanding example of audio ramping up an auction is on one of Skip McGrath’s auctions. Skip McGrath is a well known and successful auction “how to” guru.

nd how to resolve problems? Is content really king on your website?

10. Do you list appropriate contact information on your website? I remember going to a meeting with a client who was in the construction business. The Vice President of the company was hopping mad. He demanded his email address be taken off the site immediately. He wasn't going to waste any more time dealing with client emails and inquiries. Websites are all about connecting you to your clients, not hiding from them. If you think you can put your website on autopilot and that a FAQ and Q&A are going to cut-it, you better think again. Does your website have adequate contact information? Do you list appropriate email addresses and phone numbers for the people responsible for various aspects of your business?

There you have it. Ten questions that when answered honestly will tell you whether or not you have a website that works and whether or not you need to rebuild.

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Good reasons why you should plan your envelope with the same care as the design and copy.

If you have never gone to an online marketing seminar, you're missing out. Here's why...

Your sales copy can be very effective in converting site visitors from mildly interested prospects to enthusiastic buyers. To do that, though, your sales copy must be written with the following considerations in mind.

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