Other Added - Internet and Businesses Online

No Business Left Behind - The #1 Marketing Activity That Cannot Be Ignored
The ultimate political odd couple—far more so than Lemmon and Matthau—worked together to create this monumental piece of educational legislation(“Child” not “Business”). No, not Rick Santorum and Barney Frank, but George W. Bush and Ted Kennedy. With many pundits both for and against this legislation, I wanted to point to one aspect that’s far less controversial than the legislation as a whole, testing. It’s tough to argue that the children of America should not be tested, but opinions vary as to “what” and “how often” the kids should be tested. How does this relate to marketing?The relationship is this: testing is the SINGLE most important marketing activity you will undertake. Write that down, highlight, circle whatever it takes to indelibly imprint on your mind. The premise in academic testing is that all academic achievement is measurable. The same holds true for a company’s marketing efforts.For any business to be successful, those making the decisions must view advertising as an investment not an expense, in the same vein as capital expenditures. Business owners view capital expenditures(cap ex) as a necessity, but advertising expense as a necessary evil. Why is this the case? Because cap ex’s contribution to the top and bottom lines are measurable while advertising expense

orm to a user, and force the user to save it in a new location. Examples of files not readily viewed in a browser: Autocad formats such as DWG or DXF.

Create the Resource Site Using Excel

Here's how to create an online resource site which will allow access to your important documents and forms through a browser, using Microsoft Excel. For this example, I used Microsoft Office Excel 2003.

Open a new workbook in Excel. Place your company logo at the top by clicking "Insert/Picture/From File" and selecting your logo. If the picture needs modification such as resizing, right click on it and select "Format Picture". Then you have a world of options.

If you think your resource site will have many links, use the tabs in Excel to correspond to your major categories. These tabs will carry over to the web page version. If not, just work with one page. You can add tabbed pages later.

Set the Width

Decide how many columns of links you will want to display. If it will be one column only, widen column A so that it stretches about 800 or 900 pixels wide. If everyone is using wide screens, you can go up to about 1100 pixels wide. For all purpose use, I believe 900 pixels is better. Do your work on monitors similar to ones your co-workers w

How To Make Money With Google Adsense (Part 2)
Most of my blogs are dependent on Google Adsense to make real cash that I can put in my bank account and spend. In the next couple of weeks I am going to attempt to show you exactly what Google Adsense is and how it can be used to monetize your sites. I will also show you why it is so important to follow Google’s rules so that your account isn’t deleted.Who Else Is Using Adsense To Make Money?Everybody today is using Adsense to make thousands of extra dollars. High school students, house wives, retirees, moms and dads. Most of these people have never made a dime on the internet before but now are on their way to hundreds of thousands of dollars with Adsense. You may already have heard some of their stories. They are what we call super Adsense earners. All they have done is promote Adsense sites. This just goes to show that anyone can earn money using Adsense.Articles are the way to go. If you can write good original quality articles that are rich with good key words then you can make good money using Adsense. The nice thing about this is that you don’t really have to be an expert at anything. So if you’re not writing good articles and monetizing your site with Adsense then you are probably missing out on thousands of dollars.Contents and links are the way many peopl

As small business grows, it accumulates forms, lists, procedures and other resources which become the backbone of the company's functioning. Over time, these important documents become scattered and soon people begin asking, "Is this the most recent form we should use?" "Is this the latest list?" "Where is the certification we just updated?"

Coherent use of resources is essential to your work, yet bringing about coherence can be a daunting task, especially if the resources have been allowed to grow uncontrolled. But it's not impossible. It just takes a well-chosen method and a quiet afternoon.

Start by Organizing the Paper

The most primitive, but effective method of achieving document coherence is to create a big, fat 3-ring binder with tabs dividing the resources into categories. Obsolete pages can be culled, and gaps in the collection can be easily noticed.

This hard-copy can be an easy reference, as long as the path/filename of the corresponding digital version is displayed on the document. This can be an important first step, especially if many of the resources are hard copy, as opposed to digital.

Binders are also great if there is a certain type of static (not often changed) information which needs to be easily accessed without the user being chained to a computer. An example would be out on a factory floor where the worker needs to quickly check the drill bit size required to accomodate a particular screw. Don't bother that guy with a computer. But even that information should be digitized so the clean-hands bunch can find it.

Decide: In-House or Web-Based Distribution

For our computerized world, after reviewing the hard copies and organizing them, you will now need to make an important decision: Will your resource site always stay local (operating on your computer or local network only) or, will there be a chance that you might want to post it on the internet, for use of employees when they are remote?

Ramification: If you will only operate locally, the resource site can link to any file in any network or shared folder. If you post to the web, all resources and the site itself need to be in one master folder, so that it can be uploaded to a web host with all links intact.

At my company, we decided to prepare for posting remotely. Our people are increasingly traveling and they will need the resources.

Select, Update and Move Resources

This created a useful process for building the site. Each resource could be reviewed one-by-one, then moved to the site folder. In fact, we converted many of them to HTML during the process, so they would render on the screen rather than act as downloads.

Name your master folder something like "resource-site" (avoid spaces in all folder names and filenames). If you have a network, place the folder at the highest visible level of your folder structure and give all appropriate employees access to this folder.

Use Subfolders for Organization

Create a few subfolders under this master folder which organize the forms and documents into categories, such as "Sales," "Accounting," "Products", etc. Then start the process:

1. Open the resource file

2. Check it and update it.

3. If you want it rendered, or viewable in the browser, convert it to HTML if you can. Try File/Save As/ and select "HTML" or "Web Page" as the file type. Save it directly into the folder you just created under the folder named "resource-site".

4. If you want the resource to be offered as a download from the resource website, simply move it to the new folder using Windows Explorer or "File Save As".

5. As you go, if you find multiple versions of the same form, dispose of all obsolete files.

6. Obsolete the moved file from its previous location by either deleting it or adding "-OLD" to the end of the filename.

7. Notify co-workers of the change you made via email and remind them weekly that resources are being moved to a new location. When they add resources, they must do so in the correct location, or better yet, submit it to a person designated as the site webmaster.

The work you have done to this point will bring about a marked improvement in company performance. Now, take it to the next level. Get it online.

Can the Browser Display it?

The word "online", in this instance, means accessible via browser software, such as Internet Explorer of Mozilla Firefox. In some senses, browsers are universal interfaces. Browsers will do something with any file type. For instance, Browsers readily display HTML, TXT, JPG, PNG, GIF file types.

If a "plug-in" or "viewer" software is installed into your browser, then the browser will be able to display these also, but not necessarily modify them. Examples files which can be commonly viewed after installing a plugin: PDF, DOC, XLS.

If the browser can't display the file type, it will offer the file to you as a download. Don't think of this as a limitation, but rather a design parameter. It can come in handy when you want to deliver a fresh form to a user, and force the user to save it in a new location. Examples of files not readily viewed in a browser: Autocad formats such as DWG or DXF.

Create the Resource Site Using Excel

Set the Width

Newspaper Inserts - A Great Medium
Newspaper inserts are a great way to advertise for retailers and services businesses. While it costs more than run-of-press newspaper advertising, it costs much less than direct mail. Regular newspaper advertising tend to get lost in the mix of black and white ads and dull color newsprint ads. However, inserts are full color glossy ads that fall out of the paper and into your potential customer's hands. This gives your advertising more impact and a better response rate. Inserts can also be targeted by geographics and demographics, giving less advertising waste.Direct mail can also target in the same way, but direct mail can cost 4-5 times as much money as newspaper inserts. Wholesaleinserts.com can print full color glossy inserts and ship them to your newspaper for delivery. The costs for printing and shipping in SE, USA is only 1.5-2.5 cents each (other areas slightly higher). Your local newspaper would then charge 3.5-5.5 cents each to deliver. The total cost would be 5-8 cents each for printing and distributing the sales flyers. Direct mail is usually 22-40 cents each to print and mail, which can be quite costly. Wholesaleinserts.com can deliver to SE, USA in a week's time (other areas slightly longer). Your local newspaper would take longer to print and cost more. Design services can also be

hout the user being chained to a computer. An example would be out on a factory floor where the worker needs to quickly check the drill bit size required to accomodate a particular screw. Don't bother that guy with a computer. But even that information should be digitized so the clean-hands bunch can find it.

Decide: In-House or Web-Based Distribution

At my company, we decided to prepare for posting remotely. Our people are increasingly traveling and they will need the resources.

Select, Update and Move Resources

Use Subfolders for Organization

Create a few subfolders under this master folder which organize the forms and documents into categories, such as "Sales," "Accounting," "Products", etc. Then start the process:

1. Open the resource file

2. Check it and update it.

4. If you want the resource to be offered as a download from the resource website, simply move it to the new folder using Windows Explorer or "File Save As".

5. As you go, if you find multiple versions of the same form, dispose of all obsolete files.

6. Obsolete the moved file from its previous location by either deleting it or adding "-OLD" to the end of the filename.

The work you have done to this point will bring about a marked improvement in company performance. Now, take it to the next level. Get it online.

Can the Browser Display it?

Create the Resource Site Using Excel

Set the Width

7 Things That Can Help Your Hospital Run Better
The outbreak of epidemics coupled with the exodus of medical professionals skills make running a hospital a nightmare. The lack of funds to purchase essential equipment only adds to an already bad scenario. Add to this administrations with outdated notions about hospital management and you have an impending disaster.In a quest to better run their hospitals, many hospital administrators have deployed six sigma process improvements and have started to show such good results that they have converted skeptics to believers. Running hospitals better requires a lot more effort than running a regular business. Here are 7 things that help you to run your hospital better:1. Critical Illness Care: Facilitate treatment for critical illnesses like cardiac diseases, cancers, brain surgeries etc as these specialized treatments are not possible just anywhere. A good infrastructure, a team of specialized doctors and adequate support staff should be dedicated to these services. The general increase in the successful treatment of these cases should help promote your hospital.2. Develop A Network Of Physicians: A professional partnership with a network of independent physicians gets you more referrals. Physicians refer their patients to known hospitals when necessary.3. Good Inventory Of Essentia

o the site folder. In fact, we converted many of them to HTML during the process, so they would render on the screen rather than act as downloads.

Use Subfolders for Organization

Create a few subfolders under this master folder which organize the forms and documents into categories, such as "Sales," "Accounting," "Products", etc. Then start the process:

1. Open the resource file

2. Check it and update it.

4. If you want the resource to be offered as a download from the resource website, simply move it to the new folder using Windows Explorer or "File Save As".

5. As you go, if you find multiple versions of the same form, dispose of all obsolete files.

6. Obsolete the moved file from its previous location by either deleting it or adding "-OLD" to the end of the filename.

The work you have done to this point will bring about a marked improvement in company performance. Now, take it to the next level. Get it online.

Can the Browser Display it?

Create the Resource Site Using Excel

Set the Width

Postcards Printing as Integral Part of Advertising
In any form of business, it is a must to make the best out of their material in order to grab and easily reach out for clients. Mainly the main purpose why businesses tend to venture for advertising is that they want to make their businesses globally known.The postcards in particular are tools that are portable and simple to carry over. Its size is handy enough that makes it easier to be packaged and sent via mail. Postcards are indeed tools considered as the most traveled one, because it can reach out for people no matter where their locations are.Postcards are said to be materials that represents your business, they are also essential passport that you can have in gaining clients attention so it is really important that you print them with top notch quality.Postcards printing became the integral part of advertising for the reason that the printing service had bring the conceptualized ideas into materialistic prints. Postcards printing print the needed material for advertising. For you can never start with your advertising if you don’t have a paper in hand or a material that you can hand out to your clients.In terms with the printing procedures postcards printing can be handled with two different printing process – offset and digital printing.When we talk about digital

deleting it or adding "-OLD" to the end of the filename.

The work you have done to this point will bring about a marked improvement in company performance. Now, take it to the next level. Get it online.

Can the Browser Display it?

Create the Resource Site Using Excel

Set the Width

Web Design and Hosting for South Africa
Like most of us when coming home we scroll thru the mail and have a look at all the specials. Or is that the way it used to work? Market research has shown that more and more people surf the net for what they are looking for. Here is a few quotes I found on whiles investigating this.“More and more people are turning to the internet as their preferred source for news, research and business transactions. Traditional advertising is simply not enough if you want to capture the attention of today's modern audience.”“. If you are not advertising on the internet today, you are losing a large percentage of the audience you may have reached a couple of years ago.”With this in mind we also did some market research on owning a Web site and the pricing. This is obviously the best way of advertising on the World Wide Web.You must be determent to get your small to medium company on the World Wide Web. It would be best if you shop arournd and get the best Web design company to do this for you. You must also make sure that you dont pay to much for Domain registration and maintance.Thank you for taking the time to read this Article.Johan Steyn

orm to a user, and force the user to save it in a new location. Examples of files not readily viewed in a browser: Autocad formats such as DWG or DXF.

Create the Resource Site Using Excel

Set the Width

If you want more columns, drag the columns so they are equal and add up to 900 pixels. These columns will be where you will place your links.

At the top of each column, but beneath the logo, enter main categories of resources you will be presenting. In cells below these headings, type names of each resource you want to link to. These will be the names of the links you are building. You don't need to enter filenames to describe your resource, just a simple understandable resource name.

Take some time with this step, it will be an exercise in organizing your thinking and your company's organization.

Sort the Resource List

You can use Excel's Data/Sort capability to alphabetize the resources.

Build Your Links

Right click on a link name, then click "Hyperlink". In the dialog window, at the upper left corner, click "Link to Existing File or Web Page", then navigate to the file in your computer or network.

Select the target file. Where it says "Text to Display" you should see the name you already selected for the resource. You can change it there if you like.

Click "OK". The link name on your page will now display in the familiar blue underlined text.

Easy, isn't it? Do a bunch more. Don't worry about making mistakes. Everything you do can (and probably will be) edited and corrected.

Then click File/Save As. In the dialog box, navigate to your resource-site folder. Name the file "resource-site". Where it says "Save as type", select "Web Page".

Do not save it as an Excel Workbook.

Before you save it, you will have a choice of whether to save the entire workbook or only the selected page ("Selection:Sheet"). If your Resource Site is only one page, select accordingly. If you only have one page with content, Excel will only produce a one-page site, even with "Entire Workbook" selected.

If you are using multiple tabbed sheets in Excel for your Resource Site, select "Entire Workbook" and the tabbing function will be preserved in the site. Having the tabbing available on your resource site is a very nice feature.

Give Your Site a Title

You can also click "Change Title" to use a different title for display in the title bar of the browser. Select a title which will tell your story in the title bar. It adds credibility when the browser title shows "Acme Resource Site" as opposed to "Resource Site.html". Your title bar will show your web page file name if you don't specify a title.

You can now click "Save".

You are a Webmaster!

Open your browser. Click "File/Open" or "File/Open File" (depending on the browser), and browse to your Resource Site file. Click "Open". If you see your Resource Site rendered on the screen, you just published a website!

Technically, since it is not hosted on the World Wide Web but rather in a closed system, some might argue that it is not a "web" site, but I won't tell if you don't. If you upload the same folder to a web server and pointed a URL at resource-site.htm, it would be undisputably a website.

Fine Tuning

One at a time, click on the sample links you posted. Observe how the file opens. This can vary from user to user depending upon the browser and add-ins, also known as plug-ins, the browser has installed. Based upon these variables, results may not be consistent across your entire user base, but it should be close.

When I create sites using Excel, I review the results of my work in two browsers simultaneously, Internet Explorer and Mozilla Firefox. They display differently, especially in the location of graphics. For consistency, you may need to left-justify your logos and images.

To edit, have same resource-site.htm file open in Excel and both browsers at the same time. Make your edit in Excel, click "Save", then refresh both browsers. You will see your results immediately. Make your corrections accordingly. After a few rounds of this, you will have a great Resource Site.

Teach your people to set their browser home page to the resource site, and you now have a company-wide Resource Website.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/87098/otheradded-Create-a-Resource-Website-for-Your-Company.html">Create a Resource Website for Your Company</a>

BB link (for phorums):
[url=http://www.otheradded.com/article/87098/otheradded-Create-a-Resource-Website-for-Your-Company.html]Create a Resource Website for Your Company[/url]

When debating with someone else who begins using normal human conversational trickery, often they will demand common courtesy if the debate gets heated. Although in reality no one should not expect any common courtesy who uses such tactics, as they move to make the other party look foolish, eat their words or backtrack on a previous comment.

How many times have you heard that the best way to make an online income is to create your own information products? But you just don't know where or how to start? Well in this article I reveal my terrific method of creating quality, original niche market information products, in only one day!

How to make your website a powerful tool for garnering Business. Often people think of their website as a background marketing tool when its really the shop front for your business. The site is a powerful lead generator tool by using relevant content & simple instructions. So that it can be easily understand by the visitors because websites are there for the visitor's benefit not yours.

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