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  • Other Added - Franchisee Websites and the Main Franchisor Website and Potential Conflicts

    Revealed -The Shocking 102 Year Old Advertising Secret And How You Can Exploit It
    In 1904 a relatively unknown copywriter by the name of John E Kennedy sent a note to A. L. Thomas, the head of the Lord & Thomas advertising agency. The note read:“I am in the saloon downstairs. I can tell you what advertising is. I know you don’t know. It will mean much to me to have you know what it is and it will mean much to you. If you wish to know what advertising is, send the word ‘yes’ down by the bell boy.” Signed John E Kennedyisee shall submit each such revision to Franchisor for Franchisor’s prior written approval.

    (e) Franchisee shall use only approved key words, meta tags and titles pertaining to our industry. Franchisor will e-mail or respond via facsimile approved key words, meta tags and titles upon Franchisee’s request by e-mail or facsimile.

    (f) An electronic link to Franchisor’s Website shall be established and Franchisor will provide a reciprocal electronic link to Franchisee’s Website five (5) business days after approval or launching of Franchisee’s Website.

    (g) Franchisee may only offer approved products or

    Used Vending Machines – Cut Down On Your Initial Investment
    When buying used vending machines, the best ones to buy are the ones that are 100% metal. When you see a used vending machine on sale, the price is usually a lot lower than if you purchased it new, which is a great way to get started in the vending machine business. If you are looking for a home business that you can work on your own time and for which you don’t need to hire staff, then take a look at some of the used vending machines that are av
    Franchisors must have a strategic plan to extend their brand image. In doing this they must also be careful that individual franchisee's websites do not conflict with the message that the franchisee company wishes to convey to its customers. All too often a franchisee will set up the website and all that website will have information that is contrary to the image that the franchisor or wishes to promote it all regions and markets. This can be bad and dilute the franchisors brand-name, marketing efforts and future plans for expansion.

    It is for this reason that I was one of the first franchisors to establish a specific clause in the franchisee agreement to address this issue. Of course this was back in 1996, however this updated 2001 addition clause may give you some idea, as to what I was trying to accomplish with regards to Internet sales and extension of brand-name back then;

    3.16.2 Website

    Franchisee specifically acknowledges and agrees that any Website (as defined below) shall be deemed “advertising” under this Agreement and will be subject to among other things) Franchisor’s approval under this Section 3.16.2. (As used in this Agreement, the term “Website” means an interactive electronic document, contained in a network of computers linked by communications software, that Franchisee operates or authorizes others to operate and that refers to the Franchised Business, Proprietary Marks, Franchisor and/or the System. The term Website includes, but is not limited to, Internet and World Wide Web home pages.) In connection to any Website, Franchisee agrees to the following:

    (a) Before establishing the Website, Franchisee shall submit to Franchisor a sample of the Website format and information in the form and manner Franchisor may reasonably require.

    (b) Franchisee shall not establish or use the Website without Franchisor’s prior written approval.

    (c) In addition to any other applicable requirements, Franchisee shall comply with Franchisor’s standards and specifications for Websites as prescribed by Franchisor from time to time in the Confidential Operations Manual or otherwise in writing or on the Franchisee Forum intranet system. If required by Franchisor, Franchisee shall establish its Website as part of Franchsior’s Website and/or establish electronic links to Franchisor’s Website.

    (d) If Franchisee proposes any material revision to the Website or any of the information contained in the Website, Franchisee shall submit each such revision to Franchisor for Franchisor’s prior written approval.

    (e) Franchisee shall use only approved key words, meta tags and titles pertaining to our industry. Franchisor will e-mail or respond via facsimile approved key words, meta tags and titles upon Franchisee’s request by e-mail or facsimile.

    (f) An electronic link to Franchisor’s Website shall be established and Franchisor will provide a reciprocal electronic link to Franchisee’s Website five (5) business days after approval or launching of Franchisee’s Website.

    (g) Franchisee may only offer approved products or

    3 Steps to Getting More Free Traffic to Your Website
    Traffic is the most important thing when earning money from your website. Without traffic, your website is nothing. Below, I will outline the 3 steps to getting more free traffic to your website.1. Write ArticlesWrite good articles related to your website, and submit it to sites such as www.ezinearticles.com. Then, include a link to your website at the bottom of the article. By doing this, people will come and read your articles, an
    a specific clause in the franchisee agreement to address this issue. Of course this was back in 1996, however this updated 2001 addition clause may give you some idea, as to what I was trying to accomplish with regards to Internet sales and extension of brand-name back then;

    3.16.2 Website

    Franchisee specifically acknowledges and agrees that any Website (as defined below) shall be deemed “advertising” under this Agreement and will be subject to among other things) Franchisor’s approval under this Section 3.16.2. (As used in this Agreement, the term “Website” means an interactive electronic document, contained in a network of computers linked by communications software, that Franchisee operates or authorizes others to operate and that refers to the Franchised Business, Proprietary Marks, Franchisor and/or the System. The term Website includes, but is not limited to, Internet and World Wide Web home pages.) In connection to any Website, Franchisee agrees to the following:

    (a) Before establishing the Website, Franchisee shall submit to Franchisor a sample of the Website format and information in the form and manner Franchisor may reasonably require.

    (b) Franchisee shall not establish or use the Website without Franchisor’s prior written approval.

    (c) In addition to any other applicable requirements, Franchisee shall comply with Franchisor’s standards and specifications for Websites as prescribed by Franchisor from time to time in the Confidential Operations Manual or otherwise in writing or on the Franchisee Forum intranet system. If required by Franchisor, Franchisee shall establish its Website as part of Franchsior’s Website and/or establish electronic links to Franchisor’s Website.

    (d) If Franchisee proposes any material revision to the Website or any of the information contained in the Website, Franchisee shall submit each such revision to Franchisor for Franchisor’s prior written approval.

    (e) Franchisee shall use only approved key words, meta tags and titles pertaining to our industry. Franchisor will e-mail or respond via facsimile approved key words, meta tags and titles upon Franchisee’s request by e-mail or facsimile.

    (f) An electronic link to Franchisor’s Website shall be established and Franchisor will provide a reciprocal electronic link to Franchisee’s Website five (5) business days after approval or launching of Franchisee’s Website.

    (g) Franchisee may only offer approved products or

    Animated Logos - Logo Design Guru
    The world may be changing at a fast pace but the internet is changing even faster. Online businesses are taking the market by storm; to get a firm footing in the market where the competition is running high, you need to be noticed. The newest trend in marketing is animated logos. Animated logos can be made easily and at a reasonable price from online designers.You can choose from the various available choices which are:A professiona
    ained in a network of computers linked by communications software, that Franchisee operates or authorizes others to operate and that refers to the Franchised Business, Proprietary Marks, Franchisor and/or the System. The term Website includes, but is not limited to, Internet and World Wide Web home pages.) In connection to any Website, Franchisee agrees to the following:

    (a) Before establishing the Website, Franchisee shall submit to Franchisor a sample of the Website format and information in the form and manner Franchisor may reasonably require.

    (b) Franchisee shall not establish or use the Website without Franchisor’s prior written approval.

    (c) In addition to any other applicable requirements, Franchisee shall comply with Franchisor’s standards and specifications for Websites as prescribed by Franchisor from time to time in the Confidential Operations Manual or otherwise in writing or on the Franchisee Forum intranet system. If required by Franchisor, Franchisee shall establish its Website as part of Franchsior’s Website and/or establish electronic links to Franchisor’s Website.

    (d) If Franchisee proposes any material revision to the Website or any of the information contained in the Website, Franchisee shall submit each such revision to Franchisor for Franchisor’s prior written approval.

    (e) Franchisee shall use only approved key words, meta tags and titles pertaining to our industry. Franchisor will e-mail or respond via facsimile approved key words, meta tags and titles upon Franchisee’s request by e-mail or facsimile.

    (f) An electronic link to Franchisor’s Website shall be established and Franchisor will provide a reciprocal electronic link to Franchisee’s Website five (5) business days after approval or launching of Franchisee’s Website.

    (g) Franchisee may only offer approved products or

    Buying vs. Renting Your Next Trade Show Exhibit
    Are you thinking about purchasing a display, but not sure about the investment? Renting may be the best option. Good justifications can be made for both renting and purchasing a trade show exhibit. This sometimes stressful decision depends on the nature of your trade show program, marketing goals, and budget.Renting can be a wise decision when your company has decided to start exhibiting at trade shows, your company is new and wants
    thout Franchisor’s prior written approval.

    (c) In addition to any other applicable requirements, Franchisee shall comply with Franchisor’s standards and specifications for Websites as prescribed by Franchisor from time to time in the Confidential Operations Manual or otherwise in writing or on the Franchisee Forum intranet system. If required by Franchisor, Franchisee shall establish its Website as part of Franchsior’s Website and/or establish electronic links to Franchisor’s Website.

    (d) If Franchisee proposes any material revision to the Website or any of the information contained in the Website, Franchisee shall submit each such revision to Franchisor for Franchisor’s prior written approval.

    (e) Franchisee shall use only approved key words, meta tags and titles pertaining to our industry. Franchisor will e-mail or respond via facsimile approved key words, meta tags and titles upon Franchisee’s request by e-mail or facsimile.

    (f) An electronic link to Franchisor’s Website shall be established and Franchisor will provide a reciprocal electronic link to Franchisee’s Website five (5) business days after approval or launching of Franchisee’s Website.

    (g) Franchisee may only offer approved products or

    List Building Marketing - Teaching Others to List Build
    List building marketing and teaching others to list build are some of the hottest niches online today in the internet marketing arena. List building is one of the most difficult things to learn to do well, and it gets harder everyday. One thing that is important is that as time goes on, and new techniques are developed and sold, new ones have to be developed to create maximum returns.List building marketing – you have been building a lis
    isee shall submit each such revision to Franchisor for Franchisor’s prior written approval.

    (e) Franchisee shall use only approved key words, meta tags and titles pertaining to our industry. Franchisor will e-mail or respond via facsimile approved key words, meta tags and titles upon Franchisee’s request by e-mail or facsimile.

    (f) An electronic link to Franchisor’s Website shall be established and Franchisor will provide a reciprocal electronic link to Franchisee’s Website five (5) business days after approval or launching of Franchisee’s Website.

    (g) Franchisee may only offer approved products or services on Franchisee’s Website. Any Website changes made without Franchisor’s approval will put Franchisee in default of this Franchise Agreement.

    --- --- --- --- --- ---

    Today nearly all franchisors to address this issue in at least their confidential operations manual. I would recommend that you contact your franchise attorney and determined if it makes sense for your franchise in company to include such a clause in your franchise agreements. Consider this in 2006.

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