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Other Added - 136 Words That Will Reinvigorate Your Website
I started working with another new client last week. He has been in business for about a year and a half. Yes, he has managed to make plenty of mistakes, like we all do. But, he has done something so very right that I thought I’d share it with you.This business owner has kept accurate records of all his customers, complete with name, address, phone, even directions to their houses (he makes house calls).I don’t think I’ve actually worked with a client before who kept such good customer records. Generally, they have information like “Joe” and a phone number that only has six numbers. But, this is such a critical success point.His customer list gives us a tremendous resource to work with. We can market to that list for repeat business. We can market for referrals. We can market for sales of additional products and services. We can get testimonials which we’ll use to attract new customers. It’s a veritable gold mine that we can mine from over and over. Without the list we would be starting from scratch and re-inventing the wheel.Of course,you never want to abuse you
Discovering the Solution
It is not surprising that the classic business consultant's opening question to a CEO is, "What business are you in?" Of all the c
The British Institute of Facility Management’s (BIFM) definition for facility management is 'the integration of multi-disciplinary activities within the built environment and the management of their impact upon people and the workplace'. The facility management sector, which has become a billion-dollar industry, needs skillful people. There is a great need for personnel in the in-house departments, and specialist contractors for facilities like canteens.From receptionists to security staff, a business relies on a whole network of essential support services. Since facility management is multi-disciplinary, the jobs vary from project manager to cleaners. The training in facility management is also helpful for becoming a team leader, as a leader with such training knows what facilities he has to provide to his team to motivate them. The facility management jobs also include coordinative and administrative jobs. The coordinative jobs include posts like facility coordinator, project coordinator, dispatch coordinator, etc.The responsibilities of a facilities manager range from mainten
136 Words to build an image and to establish a signature corporate personality.
136 Words to create name recognition and to imbed your identity in your audience's mind.
136 words to make you more than just a pitchman, more than just another interchangeable supplier.
136 words to turn commercial annoyance into memorable, meaningful, business conversation.
136 words that can be used on your website, email campaign landing pages, and digital presentations.
136 finely crafted words that when expertly written and professionally delivered, can turn your Web-presence around and maybe, just maybe, your entire operation.
136 Words to make a difference, the most important 136 Words your prospects will hear.
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owners are frustrated by the ineffectiveness of their websites. Everyone in business understands the power of the Web and we are all tantalized by its potential. But rarely does that potential get fulfilled. So whose fault is it? Well there is certainly enough blame to go around: website designers who don't understand business; IT departments that superimpose technical solutions on marketing problems; and business managers who fail to clearly define and deliver a simple and consistent marketing message.
The prime directive in any webmedia initiative (website, email campaign, or digital presentation) is to deliver the marketing message. It doesn't matter if you're big or small, have a huge budget or are working on a shoestring. It doesn't matter if your intention is to build market recognition, showcase corporate expertise, present saleable merchandise, distribute product knowledge, provide customer service, facilitate order-desk inquiries, drive brick-and-mortar traffic, or implement an e- commerce sales system; if you don't deliver a consistent and coherent marketing message, you will fail. All your efforts will be lost in the clutter and noise of a ferociously competitive marketplace.
Discovering the Solution
It is not surprising that the classic business consultant's opening question to a CEO is, "What business are you in?" Of all the co
Recently I was visiting some family members over the holiday season. I thought I would drop into my favorite pizza outlet and sneak one of their luscious pies that I really should not be eating. You see, (and this is my gilt-edged excuse...) I don't have one of these outlets within 500 miles of where I now live, so I figure this is a good excuse to cheat on the old diet a bit.I had not been in this outlet for more than 18+ months, and then only a few times. The owner-franchisee (let's call him Vijay for simplicity) was in the back; but the moment he saw me, he came out with a huge smile and said: "Hello Mr. double-cheese-sausage-and-mushroom...how are you?" He did not remember my name (if he ever knew it in the first place); but he remembered my face and my favorite pizza nearly two years later!I was shocked and delighted at this. He remembered some of our conversations when we had talked about some of my franchising experiences over the years in six different countries; particularly my being the first to open a "Burger King" in Australia, and helping to launch KFC and Pizza Hut
136 finely crafted words that when expertly written and professionally delivered, can turn your Web-presence around and maybe, just maybe, your entire operation.
136 Words to make a difference, the most important 136 Words your prospects will hear.
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owners are frustrated by the ineffectiveness of their websites. Everyone in business understands the power of the Web and we are all tantalized by its potential. But rarely does that potential get fulfilled. So whose fault is it? Well there is certainly enough blame to go around: website designers who don't understand business; IT departments that superimpose technical solutions on marketing problems; and business managers who fail to clearly define and deliver a simple and consistent marketing message.
The prime directive in any webmedia initiative (website, email campaign, or digital presentation) is to deliver the marketing message. It doesn't matter if you're big or small, have a huge budget or are working on a shoestring. It doesn't matter if your intention is to build market recognition, showcase corporate expertise, present saleable merchandise, distribute product knowledge, provide customer service, facilitate order-desk inquiries, drive brick-and-mortar traffic, or implement an e- commerce sales system; if you don't deliver a consistent and coherent marketing message, you will fail. All your efforts will be lost in the clutter and noise of a ferociously competitive marketplace.
Discovering the Solution
It is not surprising that the classic business consultant's opening question to a CEO is, "What business are you in?" Of all the c
Employee performance appraisals are considered necessary in order to provide information about performance rankings. This information assists in making decisions regarding salary fixation, promotion, confirmation, transfer, and demotion. Apart from this information, employee performance appraisals provide feedback information about the level of achievement and behavior of employees. This information helps to assess the performance of the employees, rectify performance deficiencies, and set new standards of work if required. Employee performance appraisals play a crucial role in providing information that helps to counsel employees. The information helps to identify deficiency in employees regarding skill and knowledge, determine training and developmental needs, recommend means for employee growth, and give suggestions for correcting placement. Furthermore, employee performance appraisals avoid grievances and punitive activities.Performance appraisals aim at building and maintaining a satisfactory level of performance. They also aim at contributing to employee growth and improvement th
It is not surprising that many CEOs, marketing managers and business owners are frustrated by the ineffectiveness of their websites. Everyone in business understands the power of the Web and we are all tantalized by its potential. But rarely does that potential get fulfilled. So whose fault is it? Well there is certainly enough blame to go around: website designers who don't understand business; IT departments that superimpose technical solutions on marketing problems; and business managers who fail to clearly define and deliver a simple and consistent marketing message.
The prime directive in any webmedia initiative (website, email campaign, or digital presentation) is to deliver the marketing message. It doesn't matter if you're big or small, have a huge budget or are working on a shoestring. It doesn't matter if your intention is to build market recognition, showcase corporate expertise, present saleable merchandise, distribute product knowledge, provide customer service, facilitate order-desk inquiries, drive brick-and-mortar traffic, or implement an e- commerce sales system; if you don't deliver a consistent and coherent marketing message, you will fail. All your efforts will be lost in the clutter and noise of a ferociously competitive marketplace.
Discovering the Solution
It is not surprising that the classic business consultant's opening question to a CEO is, "What business are you in?" Of all the c
You don't become exclusive until you exclude. There is nothing more exciting than being on the invitation list of an exclusive event. Now imagine your shattered expectations when you arrive in your formals only to find a hastily placed bowl of candy on the table - and no one there to greet you with a warm welcome.Ridiculous? Well, consider what is happening in your booth. Even though nobody is going to show up in their formals, they certainly DO have expectations of you at a trade show. Don't disappoint them! Nothing communicates a more complete lack of style or consideration than the ubiquitous candy bowl. Could you POSSIBLY have put any LESS thought into serving your role as a host??If you REALLY want to make a great impression - and the size and profile of your prospect base makes it cost-justified - consider offering a Hospitality Suite. Otherwise, consider the need for hospitality altogether. Hospitality encourages people to linger - and that might not serve you well. Your prospects will much prefer your sincere efforts in building a mutually profitable relationship
The prime directive in any webmedia initiative (website, email campaign, or digital presentation) is to deliver the marketing message. It doesn't matter if you're big or small, have a huge budget or are working on a shoestring. It doesn't matter if your intention is to build market recognition, showcase corporate expertise, present saleable merchandise, distribute product knowledge, provide customer service, facilitate order-desk inquiries, drive brick-and-mortar traffic, or implement an e- commerce sales system; if you don't deliver a consistent and coherent marketing message, you will fail. All your efforts will be lost in the clutter and noise of a ferociously competitive marketplace.
Discovering the Solution
It is not surprising that the classic business consultant's opening question to a CEO is, "What business are you in?" Of all the c
If you are not familiar with the world of internet marketing, it can seem very overwhelming. Promoting a business and web site is not easy for anyone, especially a beginner. However, learning a few common hints and tricks of the internet marketing world can ease the fear that every novice faces. In time, this newbie just may become an internet marketing guru. A basic internet marketing plan usually requires the business owner to discover the likes and dislikes of his target audience. What better way to find out how your customer feels about your website, than by using a survey! Surveys are the ideal internet marketing tool used to discover your customer's attitude towards your business and web site. Suggestions can be extremely helpful in determining what visitors think your lacks, what it needs, and what can be improved. Are you worried that visitors will not take the time to fill out a survey? Here is another excellent internet marketing tool; persuade your guests to fill out the questionnaire in exchange for free goodies. The word free can entice surfers to do anything!Building a m
Discovering the Solution
It is not surprising that the classic business consultant's opening question to a CEO is, "What business are you in?" Of all the complex issues corporate leaders have to contend with, this simple query is probably the most troublesome. Knowing who you are, what you do, and why your prospects should do business with you seems like something that every business professional should be able to rattle-off at the drop of a business card. But ask this question and what you get is a rambling explanation of company products combined with a series of B-school platitudes about striving to work hard to deliver the best widget.
Call it a value proposition, an elevator pitch or simply your 'raison d'etre.' What matters is delivering your marketing message. First you must define it in as simple terms as possible; then you must refine it into an accurate, articulate and understandable statement; and then you must deliver it in a memorable fashion in everything you do, at every meeting you attend, and on every website, email campaign, landing page, and digital presentation you make.
Understanding the Medium
The Web is a communication environment where its practitioners have ignored
the basic building block of effective communication - the sound of the human voice. Nothing makes us sit-up and take notice more than the sound of the human voice. It is an evolutionary imperative driven by the earliest recollections of our mother's voice and the reassurance of the protective psychological cocoon it created.
The sound of our name, or that of someone familiar, stops us dead in our tracks. No image, no text, no layout pattern has the Pavlovian effect of the sound of the human voice. It is the most powerful, the most memorable, and the most effective means of communication we have. It demands our attention and as Web-marketers we ignore it at our corporate peril.
There has developed over time a Web-orthodoxy, a set of acceptable ways of doing things, a litany of dos and don'ts that if scrutinized in the light-of-day prove to be next to useless - useless
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