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Other Added - Is Your Copy Trusted by Google?
Do you own a website that is receiving so-so traffic or receiving no traffic at all? Would you like significantly more website visitors without spending any money? If your answer is YES to both questions, then you should try a method that has been kept secret by knowledgeable website owners and marketers as a top website traffic generator -- writing articles!The idea behind writing articles to drive traffic is simple. You write as many quality and orig
Can a small business really benefit from a blog? You bet your sweet can-can it can.OK, so that's too many cans for one article. Bottom line. You CAN run a small business blog and make it profitable. Here are a few tips on how:First, don't try to swallow the whole apple in one bite. Take it slow. You may not need a daily blog. Start with a weekly blog and move up from there as you need to.Secondly, make a list of keywords before you do anyt
As I started reading the original issue of this newsletter, Matt Cutts began to explain that Google uses many factors (other than Page Rank) to evaluate and rank pages. Matt continues to describe the use of keywords and their relationships to other page factors.
For instance, let's say one keyphrase you're working with in your copy is "flat monitor." I've preached for years that keyphrases work best when all the words remain in their exact order. That is, when you use the entire phrase "flat monitor" as opposed to only using the single words "flat" and "monitor" individually. Matt confirms this by saying relevance and trust might be increased in Google's eyes when the words "flat" and "monitor" are used next to each other.
Why would it matter? Because "flat" can refer to practically anything. That word by itself could easily be used on a page that has absolutely nothing to do with monitors. While the word "monitor" can refer to a screen used with a computer, there are many different types of monitors. If the search query were specifically for "flat monitors," pages about CRT monitors and other types would have lit
A lately released report at WebSideStory reveals that search engines have a considerably higher conversion rate than all other sources. Organical and paid listings on all search engines in sum have been compared with other internet links. In this investigation to the "internet links" belong banners, affiliate links, price comparison search engines and other forwarding links.According to the study, search engines achieve an average conversion rate of 2,3 %. "Inter
As I started reading the original issue of this newsletter, Matt Cutts began to explain that Google uses many factors (other than Page Rank) to evaluate and rank pages. Matt continues to describe the use of keywords and their relationships to other page factors.
For instance, let's say one keyphrase you're working with in your copy is "flat monitor." I've preached for years that keyphrases work best when all the words remain in their exact order. That is, when you use the entire phrase "flat monitor" as opposed to only using the single words "flat" and "monitor" individually. Matt confirms this by saying relevance and trust might be increased in Google's eyes when the words "flat" and "monitor" are used next to each other.
Why would it matter? Because "flat" can refer to practically anything. That word by itself could easily be used on a page that has absolutely nothing to do with monitors. While the word "monitor" can refer to a screen used with a computer, there are many different types of monitors. If the search query were specifically for "flat monitors," pages about CRT monitors and other types would have lit
This is a great truth every super affiliate knows is crucial to increasing their affiliate revenue: It is easier to get a satisfied referral to buy another product. No matter how good a product is and no matter how great your preselling effort is, prospects who have never bought through you will always feel nervous when buying what you recommend. The reason is simple: Most folks have been burnt before because they followed a recommendation.They know that many rec
For instance, let's say one keyphrase you're working with in your copy is "flat monitor." I've preached for years that keyphrases work best when all the words remain in their exact order. That is, when you use the entire phrase "flat monitor" as opposed to only using the single words "flat" and "monitor" individually. Matt confirms this by saying relevance and trust might be increased in Google's eyes when the words "flat" and "monitor" are used next to each other.
Why would it matter? Because "flat" can refer to practically anything. That word by itself could easily be used on a page that has absolutely nothing to do with monitors. While the word "monitor" can refer to a screen used with a computer, there are many different types of monitors. If the search query were specifically for "flat monitors," pages about CRT monitors and other types would have lit
Remember that the internet is a public resource. Avoid putting anything online that you don't want the public to see or that you may want to retract.Why is it important to remember that the internet is public?Because the internet is so accessible and contains a wealth of information, it has become a popular resource for communicating, for researching topics, and for finding information about people. It may seem less intimidating than actually interacting w
Why would it matter? Because "flat" can refer to practically anything. That word by itself could easily be used on a page that has absolutely nothing to do with monitors. While the word "monitor" can refer to a screen used with a computer, there are many different types of monitors. If the search query were specifically for "flat monitors," pages about CRT monitors and other types would have lit
Culture: n 1. natural phenomenon that is created whenever a group of people come together to collaborate; 2. foundation for all decisions and actions within an organization; 3. the way things are around here.Every time people come together with a shared purpose, culture is created. This group of people could be a family, neighborhood, project team, or company. Culture is automatically created out of the combined thoughts, energies, and attitudes of the people
What else? Have your keyphrase in the title. While Matt doesn't say this is a vital element, he does suggest that it "gives a hint" that the page would be more relevant, and therefore trustworthy, to the subject matter at hand than a document that does not include the keyphrase in the title.
Toward the end of the article, Matt refers to Google's preference to choose the most trusted sites to include in their database. It's in a subsequent issue of the Google Librarian Newsletter that Matt explains, in part, other ways Google evaluates trust.
The fonts used on the page and the placement of words on the page are included in assessing trust. Also, an examination of the text of other pages of the site is included. Of course, this is not the entire equation. As originally stated, Google uses many factors to determine the relevance and trust of copy. These are just a few.
But what about copy that isn't trustworthy? What practices do you want to avoid? In a thread on Matt's blog (from April 26
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/86919/otheradded-Is-Your-Copy-Trusted-by-Google.html">Is Your Copy Trusted by Google?</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/86919/otheradded-Is-Your-Copy-Trusted-by-Google.html]Is Your Copy Trusted by Google?[/url]
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