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    The Entrepreneur Trap - Why you Need to Sack Yourself
    One of the key faults of many entrepreneurs is that they create a job rather than a business.It all seems to make sense in the beginning. You’ve started your business and you do everything from the accounts, to the marketing, to the sales and making coffee. It saves additional costs and you know the business better than anyone else. As you grow your business, you may take on extra staff for certain tasks and you gradually let go of the areas that you’re weakest on. But you still like to be involved in everything.After all, it’s your business, your investment, your baby. Wha
    traffic to your site, you need page 1-3 listings on the top ten engines to really drive qualified traffic.

    9. Delve into your log server files to uncover "digital tracks" made through your web site - your log files are raw files that show how and from where (in most cases) people accessed your web site, where they went on your web site, how long they stayed, etc. Web Trends is the defacto industry standard, http://www.webtrends.com/default.htm, but we use and recommend a market-experienced firm in Europe, Fantomaster, Ltd. to our clients http://www.fantomaster.com - they have a suite of Search Engine products that can be downloaded for free or purchased.

    10. Think global in your overall site design - the g

    Affiliate Marketing - Knowing Your Affiliate Products Is Key To Success (Part 2)
    All these might looks to be very simple and basic, but it is a very important component in your affiliate marketing business. The difference between an average affiliates and a successful affiliates is that the successful affiliates knows their products very well.There are some ways which you can do to know the product better. For instant if the product that you are promoting is a information product, you can ask the merchant whether he will be able to give you a free review copy or not. Some of the good merchants will include the freebie in their affiliate tools or they will at least
    1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.

    2. Hire a web site design firm that understands your market position and one that won't get "geek crazy" - meaning they are so in love with their own design capabilities, your site gets bogged down with graphics, plug ins, GIF garbage, etc. But, conversely, check your ego at the door when you work with your design firm - I've see so many good web site designs get ruined by clients who can't or won't listen to what we tell them!

    3. Pay attention to "load times," how long it takes a web site to load on a 56 KBPS modem (this is an industry average), if its more than 12-18 seconds you may experience the "click of death" - the site doesn't load quickly and the surfer is gone. Of course, if your targeting broadband customers who are reaching your site via ISDN or DSL then you can build a site that incorporates multimedia-ready content that may include streaming audio or video, or Shockwave or Flash capabilities - go ahead and let those digital geeks get carried away with cutting edge content!

    4. Dare I say it, "keep it simple" - make your site easy to move around in, build a menu structure that is consistent with industry standards, local menus (for a page or section) on the left and global menus (overall site navigation) at the top and/or bottom of each page, keep as much information "above the fold" (above the cutoff point at the bottom of a monitor), don't make people use horizontal scroll bars unless absolutely necessary.

    5. Inculcate "digital speed" into your overall site design, your client/customers should be able to get to their desired area of your site within one or two mouse clicks; they will quickly get frustrated if they have to click-through multiple menus to find information they are seeking.

    6. Develop content that is web-enabled, people don't read web site content like they do offline media, keep your paragraphs short no more than two to three sentences, build in white space with your content, include links in your pages - don't try to tell your whole marketing story on your site - get people to call you (hello the telephone still works!), e-mail or fill out a profile form (see below).

    7. Make your site permission-based marketing ready - I love Seth Godin's "Permission Marketing" book, http://www.permission.com, and we recommend it to all of our clients - he champions building a long term relationship with a customer by asking their permission to continue to market to them and incorporating value/information in all marcom processes.

    8. Ensure your site is optimized for Search Engines by identifying 8-12 keywords that people will use to find your site, then incorporate these keywords in your site content (to drive relevancy with s/engine spiders/bots) and then manually submit your site to the top ten search engines. We don't' recommend most of the free or $19.99 specials available; yes, all will get your registered with the s/engines, but getting listed on page 75 of 350 pages (for example) won't really drive qualified traffic to your site, you need page 1-3 listings on the top ten engines to really drive qualified traffic.

    9. Delve into your log server files to uncover "digital tracks" made through your web site - your log files are raw files that show how and from where (in most cases) people accessed your web site, where they went on your web site, how long they stayed, etc. Web Trends is the defacto industry standard, http://www.webtrends.com/default.htm, but we use and recommend a market-experienced firm in Europe, Fantomaster, Ltd. to our clients http://www.fantomaster.com - they have a suite of Search Engine products that can be downloaded for free or purchased.

    10. Think global in your overall site design - the gr

    What Ebay Can Teach Us About Success
    I flew back to New York from Atlanta a few weeks ago and picked up 'Business 2.0' magazine for the flight.It was an excellent issue, but something so grabbed my attention that I ripped out the page because I wanted to share it with you.As many of you know, I used to be the 'King of Procrastination and being scattered'. That was me for about 7-8 years.Those were tough times.You see, because of those years where I was 'all over the place', I'm so commited right now to being focused and helping others become more focused.To me, 'Whoever has the strongest focus
    this is an industry average), if its more than 12-18 seconds you may experience the "click of death" - the site doesn't load quickly and the surfer is gone. Of course, if your targeting broadband customers who are reaching your site via ISDN or DSL then you can build a site that incorporates multimedia-ready content that may include streaming audio or video, or Shockwave or Flash capabilities - go ahead and let those digital geeks get carried away with cutting edge content!

    4. Dare I say it, "keep it simple" - make your site easy to move around in, build a menu structure that is consistent with industry standards, local menus (for a page or section) on the left and global menus (overall site navigation) at the top and/or bottom of each page, keep as much information "above the fold" (above the cutoff point at the bottom of a monitor), don't make people use horizontal scroll bars unless absolutely necessary.

    5. Inculcate "digital speed" into your overall site design, your client/customers should be able to get to their desired area of your site within one or two mouse clicks; they will quickly get frustrated if they have to click-through multiple menus to find information they are seeking.

    6. Develop content that is web-enabled, people don't read web site content like they do offline media, keep your paragraphs short no more than two to three sentences, build in white space with your content, include links in your pages - don't try to tell your whole marketing story on your site - get people to call you (hello the telephone still works!), e-mail or fill out a profile form (see below).

    7. Make your site permission-based marketing ready - I love Seth Godin's "Permission Marketing" book, http://www.permission.com, and we recommend it to all of our clients - he champions building a long term relationship with a customer by asking their permission to continue to market to them and incorporating value/information in all marcom processes.

    8. Ensure your site is optimized for Search Engines by identifying 8-12 keywords that people will use to find your site, then incorporate these keywords in your site content (to drive relevancy with s/engine spiders/bots) and then manually submit your site to the top ten search engines. We don't' recommend most of the free or $19.99 specials available; yes, all will get your registered with the s/engines, but getting listed on page 75 of 350 pages (for example) won't really drive qualified traffic to your site, you need page 1-3 listings on the top ten engines to really drive qualified traffic.

    9. Delve into your log server files to uncover "digital tracks" made through your web site - your log files are raw files that show how and from where (in most cases) people accessed your web site, where they went on your web site, how long they stayed, etc. Web Trends is the defacto industry standard, http://www.webtrends.com/default.htm, but we use and recommend a market-experienced firm in Europe, Fantomaster, Ltd. to our clients http://www.fantomaster.com - they have a suite of Search Engine products that can be downloaded for free or purchased.

    10. Think global in your overall site design - the g

    Getting Links To Your Site Free and Easy
    If you're the least bit serious about promoting your website(s) online then you have probably heard the recent cry that one's website needs links coming into it. Lot's of links. And without these many, many links one is the proverbial billboard in the desert waiting to be seen by those thirsty for sustenance.Well after these several years that I've been on the internet I too heard the call and have followed the many internet bandwagons that have rolled into e-town touting the next 'latest and greatest' snakeoil software to get one traffic that they won't believe.You know the cry
    or), don't make people use horizontal scroll bars unless absolutely necessary.

    5. Inculcate "digital speed" into your overall site design, your client/customers should be able to get to their desired area of your site within one or two mouse clicks; they will quickly get frustrated if they have to click-through multiple menus to find information they are seeking.

    6. Develop content that is web-enabled, people don't read web site content like they do offline media, keep your paragraphs short no more than two to three sentences, build in white space with your content, include links in your pages - don't try to tell your whole marketing story on your site - get people to call you (hello the telephone still works!), e-mail or fill out a profile form (see below).

    7. Make your site permission-based marketing ready - I love Seth Godin's "Permission Marketing" book, http://www.permission.com, and we recommend it to all of our clients - he champions building a long term relationship with a customer by asking their permission to continue to market to them and incorporating value/information in all marcom processes.

    8. Ensure your site is optimized for Search Engines by identifying 8-12 keywords that people will use to find your site, then incorporate these keywords in your site content (to drive relevancy with s/engine spiders/bots) and then manually submit your site to the top ten search engines. We don't' recommend most of the free or $19.99 specials available; yes, all will get your registered with the s/engines, but getting listed on page 75 of 350 pages (for example) won't really drive qualified traffic to your site, you need page 1-3 listings on the top ten engines to really drive qualified traffic.

    9. Delve into your log server files to uncover "digital tracks" made through your web site - your log files are raw files that show how and from where (in most cases) people accessed your web site, where they went on your web site, how long they stayed, etc. Web Trends is the defacto industry standard, http://www.webtrends.com/default.htm, but we use and recommend a market-experienced firm in Europe, Fantomaster, Ltd. to our clients http://www.fantomaster.com - they have a suite of Search Engine products that can be downloaded for free or purchased.

    10. Think global in your overall site design - the g

    Reasons To Start Your Own Business
    If you are looking to leave your old career or job behind to start up your own business, then you are already half way there. The idea of you having something more has already been planted in your head, now all you have to do is have the courage and determination to follow through on your business ownership goals.Chances are high that if you have been with the same company for a long period of time that you have made developed a handful of close relationships. The idea of venturing out on your own may be enough to scare many potential business owners away. In reality it isn't as cold o
    th Godin's "Permission Marketing" book, http://www.permission.com, and we recommend it to all of our clients - he champions building a long term relationship with a customer by asking their permission to continue to market to them and incorporating value/information in all marcom processes.

    8. Ensure your site is optimized for Search Engines by identifying 8-12 keywords that people will use to find your site, then incorporate these keywords in your site content (to drive relevancy with s/engine spiders/bots) and then manually submit your site to the top ten search engines. We don't' recommend most of the free or $19.99 specials available; yes, all will get your registered with the s/engines, but getting listed on page 75 of 350 pages (for example) won't really drive qualified traffic to your site, you need page 1-3 listings on the top ten engines to really drive qualified traffic.

    9. Delve into your log server files to uncover "digital tracks" made through your web site - your log files are raw files that show how and from where (in most cases) people accessed your web site, where they went on your web site, how long they stayed, etc. Web Trends is the defacto industry standard, http://www.webtrends.com/default.htm, but we use and recommend a market-experienced firm in Europe, Fantomaster, Ltd. to our clients http://www.fantomaster.com - they have a suite of Search Engine products that can be downloaded for free or purchased.

    10. Think global in your overall site design - the g

    Business Blogging: Where Do I Start?
    The new hot commodity is a blog for your small business so you've decided you must have one.Before you begin think about it long term. Where do you think the blog is headed? What is the objective? Do you want it to be found by the search engines for specific terms? How often will you post? Who will the audience be? What will it look like a year from now? Five years from now?If you think you may have this blog for a long time, consider hosting it with your own domain name. Blogger provides you with a free domain name (name.blogspot.com), or the option of ftp to your own do
    traffic to your site, you need page 1-3 listings on the top ten engines to really drive qualified traffic.

    9. Delve into your log server files to uncover "digital tracks" made through your web site - your log files are raw files that show how and from where (in most cases) people accessed your web site, where they went on your web site, how long they stayed, etc. Web Trends is the defacto industry standard, http://www.webtrends.com/default.htm, but we use and recommend a market-experienced firm in Europe, Fantomaster, Ltd. to our clients http://www.fantomaster.com - they have a suite of Search Engine products that can be downloaded for free or purchased.

    10. Think global in your overall site design - the greatest Internet growth is occurring outside North America, so it is essential to build a site that can be accessed easily by people around the world. What issues do you need to look at? Load times are very important (again), develop content that avoids colloquialisms that may not be understood by others who may not speak the same language, you may want to make your site content available in diverse languages, there are a number of emerging applications that will facilitate this process, ensure your e-commerce capabilities can be utilized by all.

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