1. Lose the clip art, no matter how cute or clever. Use a nice-looking photograph instead. Preferably a photo that shows your product in use or a satisfied client, but even a well-chosen stock photo would be better than clip art. And animated clip art? Unless you're a real design whiz, just say "never".

2. Reduce the size of large photos. If a any single photo is over 350 pixels wide or 300 pixels high it's probably too big for your business web site. Hint: use your photo-editing software, not your HTML editor, to reduce the size.

3. Unless you really know what you're doing, remove any patterned web page backgrounds. Choose a nice solid color instead.

4. Remove these special effects (unless they're part of a Flash piece):

• text or graphics that slide into position
• blinking text or graphics
• spinning text or graphics
• page transition effe
  Advertising and Marketing on a Small Budget; Delivering the Message
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  1. Lose the clip art, no matter how cute or clever. Use a nice-looking photograph instead. Preferably a photo that shows your product in use or a satisfied client, but even a well-chosen stock photo would be better than clip art. And animated clip art? Unless you're a real design whiz, just say "never".

  2. Reduce the size of large photos. If a any single photo is over 350 pixels wide or 300 pixels high it's probably too big for your business web site. Hint: use your photo-editing software, not your HTML editor, to reduce the size.

  3. Unless you really know what you're doing, remove any patterned web page backgrounds. Choose a nice solid color instead.

  4. Remove these special effects (unless they're part of a Flash piece):

  • text or graphics that slide into position
  • blinking text or graphics
  • spinning text or graphics
  • page transition eff
    Dell to Eliminate 4000 Jobs ASAP
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    art. And animated clip art? Unless you're a real design whiz, just say "never".

    2. Reduce the size of large photos. If a any single photo is over 350 pixels wide or 300 pixels high it's probably too big for your business web site. Hint: use your photo-editing software, not your HTML editor, to reduce the size.

    3. Unless you really know what you're doing, remove any patterned web page backgrounds. Choose a nice solid color instead.

    4. Remove these special effects (unless they're part of a Flash piece):

    • text or graphics that slide into position
    • blinking text or graphics
    • spinning text or graphics
    • page transition eff
      The 4 Essentials of Online Business Ownership
      It’s true that running an online business takes time, energy, effort, and consistent action, but when you separate out the elements of what it takes to become an online business success, it’s re
      eb site. Hint: use your photo-editing software, not your HTML editor, to reduce the size.

      3. Unless you really know what you're doing, remove any patterned web page backgrounds. Choose a nice solid color instead.

      4. Remove these special effects (unless they're part of a Flash piece):

      • text or graphics that slide into position
      • blinking text or graphics
      • spinning text or graphics
      • page transition eff
        How to Buy and Sell on eBay Motors
        Launched on April 24, 2004, eBay Motors has succeeded beyond anyone’s wildest expectation. The prediction that consumers were generally hesitant to purchase used autos online was completely wro
        4. Remove these special effects (unless they're part of a Flash piece):
        • text or graphics that slide into position
        • blinking text or graphics
        • spinning text or graphics
        • page transition effects
        • sound effects

        5. Keep extra-large type to a minimum.

        6. Remove underlining from any text that is not a link.

        7. Use bold, italics, exclamation points, and ALL CAPS very sparingly.

        This article may be re-published for free provided the entire author's bio, along with all active hyperlinks, is published with it.