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Other Added - What is Wrong with my Site?
Opportunities Abound with E Commerce Businesses
Since the advent of the Internet, there have been ways for businesses to communicate with each other and with consumers. It may seem implausible, but just over a decade ago, consumers' only choices, though, were to visit brick and mortar stores for their purchases. Nowadays, almost every large chain store and quite a few of the individual businesses offer at home purchasing options to consumers. E commerce businesses are what these online stores are called; e commerce refers to any business that is conducted electronically via the World Wide Web.Sites like eBay, Amazon, and other online superstores are called e commerce businesses, since their purchases are conducted solely online. These e commerce businesses are what are known as business-to-consumer, in that the purchases are made by consumers directly from the e commerce businesses. There are also e commerce businesses that handle transactions between two companies, such as those that purchase items from manufacturers and distribute to other companie
tions make
people feel or dream about how they will feel if they buy your product.
This is far more powerful than trying to sell based on quantity or price.
Since the advent of the Internet, there have been ways for businesses to communicate with each other and with consumers. It may seem implausible, but just over a decade ago, consumers' only choices, though, were to visit brick and mortar stores for their purchases. Nowadays, almost every large chain store and quite a few of the individual businesses offer at home purchasing options to consumers. E commerce businesses are what these online stores are called; e commerce refers to any business that is conducted electronically via the World Wide Web.Sites like eBay, Amazon, and other online superstores are called e commerce businesses, since their purchases are conducted solely online. These e commerce businesses are what are known as business-to-consumer, in that the purchases are made by consumers directly from the e commerce businesses. There are also e commerce businesses that handle transactions between two companies, such as those that purchase items from manufacturers and distribute to other companie
Uninteresting or Dull
No matter what you are trying to sell, you must make it interesting for the reader. You have to get them to keep on reading and close the sale. If you are dull, they will think the same of your product.
Exposure
There are several classes of buyers. The early adopters are risk takers and innovators. They tend to buy quickly if they see something new that looks interesting. These people will often buy on their first exposure to an ad. The next group are much more cautious and have to be convinced and reassured that your product is the best for them. This group may require three of four exposures to your ad or product before they will buy.
The next group is the most critical. They are very thrifty; want to make sure they select the best product at the best possible price. This group must be thoroughly convinced that your product is the best for them before they will buy. You must earn the
Your RSS Feed Might Look Like Spam
RSS feeds seem to be the breakout technology for the year. With more users turning to them for driving traffic to their site, its no wonder that a trail of RSS feed spam is following in the wake. A careful editing of your RSS feed could make the difference between being classified as genuine content or RSS spam.RSS search engines are just beginning to pick up steam. As more RSS feeds become searchable, the number of visitors will increase and spam is sure to follow. It is an unfortunate side effect of free communication. While RSS users can typically unsubscribe to feeds they deem as spam, browsing with keywords in an RSS search engine is where the problem arises.RSS spam largely consists of three main types most often found in the RSS search engines. The first type is keyword stuffing.Keyword stuffing involves filling each RSS feed article with high-value keywords for a specific topic. The articles are not intended for human visitors, but instead for search engine robots to direct traffi
You have worked hard to put up your site. You have been told by all of the gurus what you needed to
do to have a top notch site and you have tried to apply what you have learned. The problem is your site is
still not working! You are not getting traffic, visitors are not staying long enough to get your message and
you are not getting subscribers or making any sales.
RSS feeds seem to be the breakout technology for the year. With more users turning to them for driving traffic to their site, its no wonder that a trail of RSS feed spam is following in the wake. A careful editing of your RSS feed could make the difference between being classified as genuine content or RSS spam.RSS search engines are just beginning to pick up steam. As more RSS feeds become searchable, the number of visitors will increase and spam is sure to follow. It is an unfortunate side effect of free communication. While RSS users can typically unsubscribe to feeds they deem as spam, browsing with keywords in an RSS search engine is where the problem arises.RSS spam largely consists of three main types most often found in the RSS search engines. The first type is keyword stuffing.Keyword stuffing involves filling each RSS feed article with high-value keywords for a specific topic. The articles are not intended for human visitors, but instead for search engine robots to direct traffi
First of all you are probably suffering from information overload. In this short article I can not hope to solve all of your problems, but I can give you some possible causes for your problems. The following applies to your web site and your promotion as well.
What kinds of things could be wrong?
1. The Headline or Title
Almost all ads will have and Need a Headline or Title The primary job of the Headline is to Grab the readers attention so that they will continue to read the ad copy that follows. This is one of the most important parts, because if your Headline fails to do its job, you have already failed.
2. Selling to the wrong target audience
Every product or service has a purpose. It provides some benefit to someone in a particular group with a particular problem. If you try to sell Gardening Tools to Wresting Fans, how many sales do your think you might get? Probably NONE. However, if you try to sell your Gardening Tools to retired senior citizens, you will probably have a much better chance!
3. Selling in the wrong venue
As mentioned in the preceding point, your target audience is very important. In addition, it is important that you not only identify your target, but also run your ad where the target audience will be looking.
4. Not standing out from your competition
Even if you have a good product, you must make your product stand out from competitive products. This can be done in many ways. No doubt your product is different in some way from the competition, unless you are marketing knock-offs of other products. Hopefully these differences are improvements or offer benefits that your competition does not offer. Unless you are already the undisputed leader in your product category, you must advertise what makes your product better, even if it is only cheaper.
5. Design and layout
This does not apply to small ads such as classifieds. In these ads you barely have enough room to identify your product and your name or phone number.
That means that we are talking about web pages, sales letters and maybe large ads with graphics.
The importance of design and layout depends not only on these types, but what kind of product you are selling, and to whom you are trying to sell.
If you are selling Mercedes automobiles, your advertisement had better be well designed, layed out well and very attractive. It should look expensive. Your prospects and buyers will demand this. You are selling something expensive to people who can afford to buy. If your ad is out of their league, so is your sale.
Likewise, if you are selling "Night crawlers" to fishermen, expensive slick graphics won't work either. These people are only looking for cheap bait and do not expect a fancy sales pitch.
The layout of your ads must be balanced and organized. The layout should help lead the reader through the entire presentation. You should allow a lot of space between sections and avoid crowding too much into too small a space. If something looks complicated and busy, it probably will be passed over by many.
6. The ad copy
The tone of the ad copy
Your copy should talk to a single customer. It should be phrased and written in a style that your customer is accustomed to. It should appeal to them and not offend them. If you are selling to a farmer, talk to them like another farmer might talk to them. If you are selling to a teacher, make sure your grammar and spelling is correct and that you sound intelligent.
Not selling the benefits
Too many people try to sell features instead of benefits. Features are things like colors, size, or specifications. Benefits are what the product will do for the customer. Lose weight, Grow hair, Look beautiful or younger. These are things the customer will react to with emotion.
Not appealing to the prospect's emotions
As long as we are not talking about products that people buy everyday, such as bread and milk, people buy based on emotion. Emotions make people feel or dream about how they will feel if they buy your product. This is far more powerful than trying to sell based on quantity or price.
Uninteresting or Dull
No matter what you are trying to sell, you must make it interesting for the reader. You have to get them to keep on reading and close the sale. If you are dull, they will think the same of your product.
Exposure
There are several classes of buyers. The early adopters are risk takers and innovators. They tend to buy quickly if they see something new that looks interesting. These people will often buy on their first exposure to an ad. The next group are much more cautious and have to be convinced and reassured that your product is the best for them. This group may require three of four exposures to your ad or product before they will buy.
The next group is the most critical. They are very thrifty; want to make sure they select the best product at the best possible price. This group must be thoroughly convinced that your product is the best for them before they will buy. You must earn thei
Advertising Yourself To Friends?
Did you know many of your friends do not know exactly what you do to make your money? It happens more often than you'd like to think to small businesses.Since people like to do business with friends, it is important you help them to know what you do.Recognize that you need to educate your friends and acquaintances about your small business. Then they can become some of your best sources of new clients and promote you to others as well.Right now you have lots of social and business networks of people who know you personally: from your clubs, recreational activities, school activities, religious affiliations, hobby groups and so on.Your friends and acquaintances know you for the person and character you demonstrate to them in person. Your friendship is of primary importance to them. What you do for a living is secondary.So it's up to you to tell them about how you can help when they (or others they know) need what you are selling. Your personal colle
vides some benefit to
someone in a particular group with a particular problem. If you try to sell
Gardening Tools to Wresting Fans, how many sales do your think you
might get? Probably NONE. However, if you try to sell your Gardening
Tools to retired senior citizens, you will probably have a much better
chance!
Did you know many of your friends do not know exactly what you do to make your money? It happens more often than you'd like to think to small businesses.Since people like to do business with friends, it is important you help them to know what you do.Recognize that you need to educate your friends and acquaintances about your small business. Then they can become some of your best sources of new clients and promote you to others as well.Right now you have lots of social and business networks of people who know you personally: from your clubs, recreational activities, school activities, religious affiliations, hobby groups and so on.Your friends and acquaintances know you for the person and character you demonstrate to them in person. Your friendship is of primary importance to them. What you do for a living is secondary.So it's up to you to tell them about how you can help when they (or others they know) need what you are selling. Your personal colle
3. Selling in the wrong venue
As mentioned in the preceding point, your target audience is very important. In addition, it is important that you not only identify your target, but also run your ad where the target audience will be looking.
4. Not standing out from your competition
Even if you have a good product, you must make your product stand out from competitive products. This can be done in many ways. No doubt your product is different in some way from the competition, unless you are marketing knock-offs of other products. Hopefully these differences are improvements or offer benefits that your competition does not offer. Unless you are already the undisputed leader in your product category, you must advertise what makes your product better, even if it is only cheaper.
5. Design and layout
This does not apply to small ads such as classifieds. In these ads you barely have enough room to identify your product and your name or phone number.
That means that we are talking about web pages, sales letters and maybe large ads with graphics.
The importance of design and layout depends not only on these types, but what kind of product you are selling, and to whom you are trying to sell.
If you are selling Mercedes automobiles, your advertisement had better be well designed, layed out well and very attractive. It should look expensive. Your prospects and buyers will demand this. You are selling something expensive to people who can afford to buy. If your ad is out of their league, so is your sale.
Likewise, if you are selling "Night crawlers" to fishermen, expensive slick graphics won't work either. These people are only looking for cheap bait and do not expect a fancy sales pitch.
The layout of your ads must be balanced and organized. The layout should help lead the reader through the entire presentation. You should allow a lot of space between sections and avoid crowding too much into too small a space. If something looks complicated and busy, it probably will be passed over by many.
6. The ad copy
The tone of the ad copy
Your copy should talk to a single customer. It should be phrased and written in a style that your customer is accustomed to. It should appeal to them and not offend them. If you are selling to a farmer, talk to them like another farmer might talk to them. If you are selling to a teacher, make sure your grammar and spelling is correct and that you sound intelligent.
Not selling the benefits
Too many people try to sell features instead of benefits. Features are things like colors, size, or specifications. Benefits are what the product will do for the customer. Lose weight, Grow hair, Look beautiful or younger. These are things the customer will react to with emotion.
Not appealing to the prospect's emotions
As long as we are not talking about products that people buy everyday, such as bread and milk, people buy based on emotion. Emotions make people feel or dream about how they will feel if they buy your product. This is far more powerful than trying to sell based on quantity or price.
Uninteresting or Dull
No matter what you are trying to sell, you must make it interesting for the reader. You have to get them to keep on reading and close the sale. If you are dull, they will think the same of your product.
Exposure
There are several classes of buyers. The early adopters are risk takers and innovators. They tend to buy quickly if they see something new that looks interesting. These people will often buy on their first exposure to an ad. The next group are much more cautious and have to be convinced and reassured that your product is the best for them. This group may require three of four exposures to your ad or product before they will buy.
The next group is the most critical. They are very thrifty; want to make sure they select the best product at the best possible price. This group must be thoroughly convinced that your product is the best for them before they will buy. You must earn the
What Exactly is Link Baiting?
The World Wide Web is far from a click, view, and enjoy system. The number of intricacies is mind boggling. In the race for supremacy techies have developed and fine tuned several ways to gain and retain No 1 slot. It is all about ranking, spiders, SEO, and more.To be successful one needs to be popular and accessed. And, to be accessed or get hits one must tease the surfer with enticements in the form of content. Webmasters use hooks to bait, it is the World Wide Web version of fishing. Hooks can take the avatar of news hook, contrary hook, attack hook, resource hook, or humor hook.Basically its innovative ways to get attention. And it could be anything from gossip, to hard news, to generating opinions, to asking for suggestions. To be effective it must have use, that is provide content which interests others.So in terms of definition linkbaiting is web content that is placed on web pages in order to gather links from other web pages. All it really needs is to capture attention and t
aper.
The World Wide Web is far from a click, view, and enjoy system. The number of intricacies is mind boggling. In the race for supremacy techies have developed and fine tuned several ways to gain and retain No 1 slot. It is all about ranking, spiders, SEO, and more.To be successful one needs to be popular and accessed. And, to be accessed or get hits one must tease the surfer with enticements in the form of content. Webmasters use hooks to bait, it is the World Wide Web version of fishing. Hooks can take the avatar of news hook, contrary hook, attack hook, resource hook, or humor hook.Basically its innovative ways to get attention. And it could be anything from gossip, to hard news, to generating opinions, to asking for suggestions. To be effective it must have use, that is provide content which interests others.So in terms of definition linkbaiting is web content that is placed on web pages in order to gather links from other web pages. All it really needs is to capture attention and t
5. Design and layout
This does not apply to small ads such as classifieds. In these ads you barely have enough room to identify your product and your name or phone number.
That means that we are talking about web pages, sales letters and maybe large ads with graphics.
The importance of design and layout depends not only on these types, but what kind of product you are selling, and to whom you are trying to sell.
If you are selling Mercedes automobiles, your advertisement had better be well designed, layed out well and very attractive. It should look expensive. Your prospects and buyers will demand this. You are selling something expensive to people who can afford to buy. If your ad is out of their league, so is your sale.
Likewise, if you are selling "Night crawlers" to fishermen, expensive slick graphics won't work either. These people are only looking for cheap bait and do not expect a fancy sales pitch.
The layout of your ads must be balanced and organized. The layout should help lead the reader through the entire presentation. You should allow a lot of space between sections and avoid crowding too much into too small a space. If something looks complicated and busy, it probably will be passed over by many.
6. The ad copy
The tone of the ad copy
Your copy should talk to a single customer. It should be phrased and written in a style that your customer is accustomed to. It should appeal to them and not offend them. If you are selling to a farmer, talk to them like another farmer might talk to them. If you are selling to a teacher, make sure your grammar and spelling is correct and that you sound intelligent.
Not selling the benefits
Too many people try to sell features instead of benefits. Features are things like colors, size, or specifications. Benefits are what the product will do for the customer. Lose weight, Grow hair, Look beautiful or younger. These are things the customer will react to with emotion.
Not appealing to the prospect's emotions
As long as we are not talking about products that people buy everyday, such as bread and milk, people buy based on emotion. Emotions make people feel or dream about how they will feel if they buy your product. This is far more powerful than trying to sell based on quantity or price.
Uninteresting or Dull
No matter what you are trying to sell, you must make it interesting for the reader. You have to get them to keep on reading and close the sale. If you are dull, they will think the same of your product.
Exposure
There are several classes of buyers. The early adopters are risk takers and innovators. They tend to buy quickly if they see something new that looks interesting. These people will often buy on their first exposure to an ad. The next group are much more cautious and have to be convinced and reassured that your product is the best for them. This group may require three of four exposures to your ad or product before they will buy.
The next group is the most critical. They are very thrifty; want to make sure they select the best product at the best possible price. This group must be thoroughly convinced that your product is the best for them before they will buy. You must earn the
5 Step Guide On How To Make Traffic Exchanges Work For You
1. Referral Program: Most traffic exchanges have a referral program. They very quite a bit some offer a credit bonus, others offer a percentage. The good ones pay as high as 10 levels deep. If you refer a few quality people in a short while this can generate more traffic than you ever could surfing. The key is to find the ones that offer you a high referral bonus. Most people fail to take advantage of the power a referral program can bring.2. Minimized Surfing: Some traffic exchanges allow you to do minimized surfing. We do not condone this, but for those that do you can generate a lot of credits by simply having them run minimized in the background. You can set up five or six different surfing sites that way if they all allow it. The best part is you are not breaking any rules.3. Sign Up Bonuses: Different sites offer different bonuses. They range from 50 credits to as high as 100,000. Some may force you to surf a few sites in order to get the bonus. Occasionally as high as 200 sites. Some s
d
allow a lot of space between sections and avoid crowding too much into
too small a space. If something looks complicated and busy, it probably
will be passed over by many.
1. Referral Program: Most traffic exchanges have a referral program. They very quite a bit some offer a credit bonus, others offer a percentage. The good ones pay as high as 10 levels deep. If you refer a few quality people in a short while this can generate more traffic than you ever could surfing. The key is to find the ones that offer you a high referral bonus. Most people fail to take advantage of the power a referral program can bring.2. Minimized Surfing: Some traffic exchanges allow you to do minimized surfing. We do not condone this, but for those that do you can generate a lot of credits by simply having them run minimized in the background. You can set up five or six different surfing sites that way if they all allow it. The best part is you are not breaking any rules.3. Sign Up Bonuses: Different sites offer different bonuses. They range from 50 credits to as high as 100,000. Some may force you to surf a few sites in order to get the bonus. Occasionally as high as 200 sites. Some s
6. The ad copy
The tone of the ad copy
Your copy should talk to a single customer. It should be phrased and written in a style that your customer is accustomed to. It should appeal to them and not offend them. If you are selling to a farmer, talk to them like another farmer might talk to them. If you are selling to a teacher, make sure your grammar and spelling is correct and that you sound intelligent.
Not selling the benefits
Too many people try to sell features instead of benefits. Features are things like colors, size, or specifications. Benefits are what the product will do for the customer. Lose weight, Grow hair, Look beautiful or younger. These are things the customer will react to with emotion.
Not appealing to the prospect's emotions
As long as we are not talking about products that people buy everyday, such as bread and milk, people buy based on emotion. Emotions make people feel or dream about how they will feel if they buy your product. This is far more powerful than trying to sell based on quantity or price.
Uninteresting or Dull
No matter what you are trying to sell, you must make it interesting for the reader. You have to get them to keep on reading and close the sale. If you are dull, they will think the same of your product.
Exposure
There are several classes of buyers. The early adopters are risk takers and innovators. They tend to buy quickly if they see something new that looks interesting. These people will often buy on their first exposure to an ad. The next group are much more cautious and have to be convinced and reassured that your product is the best for them. This group may require three of four exposures to your ad or product before they will buy.
The next group is the most critical. They are very thrifty; want to make sure they select the best product at the best possible price. This group must be thoroughly convinced that your product is the best for them before they will buy. You must earn the
Basic Survival Strategy for Affiliate Marketers
After spending years in this industry, working very hard and toiling for the best results we have found out the elements of good marketing which yield spectacular results in minimum amount of time. These elements have proven their worth in the past and will definitely continue to prove themselves worthy in the near future.Some of the skills that will help you to survive in this industry of affiliate marketing are:-1. One should dedicate one website for one product instead of cramping in all the products in one single web page. If you cramp up all the products on a single webpage then you are likely to save expenditures in the short run, but you may suffer loses in the near future. Instead it is advisable to have a website for a single product. You can include the review of your product on your webpage so that the potential customers can get to know about the things that can happen to them after using the products. It is better to include the testimonials of the users of the product on the webpage
tions make
people feel or dream about how they will feel if they buy your product.
This is far more powerful than trying to sell based on quantity or price.
After spending years in this industry, working very hard and toiling for the best results we have found out the elements of good marketing which yield spectacular results in minimum amount of time. These elements have proven their worth in the past and will definitely continue to prove themselves worthy in the near future.Some of the skills that will help you to survive in this industry of affiliate marketing are:-1. One should dedicate one website for one product instead of cramping in all the products in one single web page. If you cramp up all the products on a single webpage then you are likely to save expenditures in the short run, but you may suffer loses in the near future. Instead it is advisable to have a website for a single product. You can include the review of your product on your webpage so that the potential customers can get to know about the things that can happen to them after using the products. It is better to include the testimonials of the users of the product on the webpage
Uninteresting or Dull
No matter what you are trying to sell, you must make it interesting for the reader. You have to get them to keep on reading and close the sale. If you are dull, they will think the same of your product.
Exposure
There are several classes of buyers. The early adopters are risk takers and innovators. They tend to buy quickly if they see something new that looks interesting. These people will often buy on their first exposure to an ad. The next group are much more cautious and have to be convinced and reassured that your product is the best for them. This group may require three of four exposures to your ad or product before they will buy.
The next group is the most critical. They are very thrifty; want to make sure they select the best product at the best possible price. This group must be thoroughly convinced that your product is the best for them before they will buy. You must earn their trust. They may require six or more exposures before they will buy.
7. Web Pages
Too slow to load
There are still many Internet users that have dial up modems for access. Even though there have been major improvements in the speed of these devices and in compression techniques. these are still slow when your site is loaded with graphic images. These people will not wait for 10 minutes for your fancy graphic pages to load. They will go on to another site in a heartbeat.
While the number of users with broadband connections is growing rapidly, there are estimates that more than 30% of all users are still using modems. That is nearly one third of all Internet users. Are you willing to eliminate this large a group?
If your product is targeted to wealthier or more intelligent individuals or businesses that use the Internet this may not be a problem, as the majority of people who have broadband access fall within this group.
Too flashy or wild
If your product is targeted at people who tend to be flashy or wild themselves, skip to the next topic. Otherwise, these types of sites tend to turn most people off immediately.
Your pages should be designed to attract the people who will want your type of product. If your product is a product that a business would use, then your web page should be "business like". If your product is for consumers, then your design should appeal to your specific consumer group.
All sizzle and no substance
Don't make your site look wonderful with flashy graphic animation, etc. if your product lacks the same type of pizzazz. If you do a great job of design on your web site and your product is poor or boring, it will probably be the last sale you will make to any customer who buys from your site.
Traffic
No matter how great your web pages are, you must have eyeballs on them for them to work. Advertising is always a numbers game. The more eyeballs that see your ad the more potential buyers you will have.
Do not advertise on someone else's website unless they have enough of the "right" traffic for your ad. Right in this context, means your target audience.
This is by no means an exhaustive list of everything that can, and will, go wrong (Murphy's Law). But it does point out many problems we all face as marketers.
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