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Other Added - The Value of Detailed Web Site Traffic Statistics
Agents, Friend or Foe? see exactly the sequence of pages that the visitor viewed and how he/she browsed you site. You can walk through your site with your visitor and make certain that you are managing them on your site.Agents are there for one purpose, to show you their range, get you to agree to buy it and walk away with a signed order. Not all agents will want to sell to you, your store may not be cool enough, your brand mix may not be good enough, your shop fit is not good enough, their brand may be on the up and they can then pick and choose who they sell to. You may have no history with this agent and they sell to your competitor because they go way back, you are to sl This is a great tool. If you are building a website, I highly recommend that you install the small script on every page that you want to track. The following link is to an educational video to show how a typical traffic analysis site works. http://www.boomer-ezine.com/Videos/V1I40Video/Click-to-Play.html I encourage you to research the various sites that provide this service and include one in your p Improve Your Sales Closing Ratio Many web hosts provide basic traffic statistics as part of your web hosting fee. These sites create logs on your site that hold the raw traffic data. They then employ packages such as Webalizer or Modlogan among others to present the data in user friendly graphic and tabular format.Occasionally EGOPOWER readers send me questions or topic suggestions that I feel would be of interest to you. In this issue I give some tips to improve your sales closing ratio in response to a question Rob Smith wrote me from the UK: "I sell IT equipment to schools in the UK over the phone. I seem to always hold a massive prospect list that's constantly changing but I'm struggling to get my deals closed. The following is how 85% of my pot These packages provide a fairly standard set of statistics:
Do you know how long a visitor is spending on you site? The standard stats will give you number of page views of each page, but how long is the visitor staying on each page? If the visitor is doing a "drive by viewing", it does not do you much good. You want the visitor to stay and read your content. You need a tool that can provide you with information that has more dimensions than the standard web hosting packages. There are sites on the Net that can provide this information free. Use the search engines to find a few of them. A couple of example sites are addfreestats.com or statcounter.com. The typical traffic analysis site (abbreviated TAS for the rest of this article) will track the activity on your site and give you extensive reports on how your site is being viewed. The stats that you get from it will be much more detailed than most of the basic stats from your web host. To use the TAS, you establish an account on the TAS with a user name and password. Once you are signed on, you set up a project to monitor your website. You can set up multiple projects to monitor multiple sites. The TAS generates a few lines of java script for you. You then copy and paste the script into each webpage on your site that you want to monitor. You can select an option on the TAS set up so there is nothing on your page to indicate that the script is there. Each time the page loads, the script sends info to the TAS that goes into a database. When you want to see the info, you log on the TAS and check out how people are viewing your site. Most of the traffic analysis sites have the ability or track the visitor's path that will allow you to see exactly the sequence of pages that the visitor viewed and how he/she browsed you site. You can walk through your site with your visitor and make certain that you are managing them on your site. This is a great tool. If you are building a website, I highly recommend that you install the small script on every page that you want to track. The following link is to an educational video to show how a typical traffic analysis site works. http://www.boomer-ezine.com/Videos/V1I40Video/Click-to-Play.html I encourage you to research the various sites that provide this service and include one in your pl Negotiate Like a P.R.O. t it does not answer the questions, "How does a visitor move through my website?" How long does he/she take on my website? This is very important so you can understand if your site navigation plan is working. Let's say that you have a particular sales page on your site that you want to move your visitor toward. How do you know if your planned pre-sell plan is working so the visitor will click on the link to the sales page? What you need is visitor path tracking.Whether you're negotiating a peace settlement in a war-torn country or a peace settlement in an argument-ravaged relationship, strong preparation is the key to success.The following three steps will help you establish the three keys to your preparation - why you are involved in the negotiation, how you intend to conduct the negotiation, and what are the specific outcomes you are hoping to agree upon.1. PurposeKnowing why you are engaged in Do you know how long a visitor is spending on you site? The standard stats will give you number of page views of each page, but how long is the visitor staying on each page? If the visitor is doing a "drive by viewing", it does not do you much good. You want the visitor to stay and read your content. You need a tool that can provide you with information that has more dimensions than the standard web hosting packages. There are sites on the Net that can provide this information free. Use the search engines to find a few of them. A couple of example sites are addfreestats.com or statcounter.com. The typical traffic analysis site (abbreviated TAS for the rest of this article) will track the activity on your site and give you extensive reports on how your site is being viewed. The stats that you get from it will be much more detailed than most of the basic stats from your web host. To use the TAS, you establish an account on the TAS with a user name and password. Once you are signed on, you set up a project to monitor your website. You can set up multiple projects to monitor multiple sites. The TAS generates a few lines of java script for you. You then copy and paste the script into each webpage on your site that you want to monitor. You can select an option on the TAS set up so there is nothing on your page to indicate that the script is there. Each time the page loads, the script sends info to the TAS that goes into a database. When you want to see the info, you log on the TAS and check out how people are viewing your site. Most of the traffic analysis sites have the ability or track the visitor's path that will allow you to see exactly the sequence of pages that the visitor viewed and how he/she browsed you site. You can walk through your site with your visitor and make certain that you are managing them on your site. This is a great tool. If you are building a website, I highly recommend that you install the small script on every page that you want to track. The following link is to an educational video to show how a typical traffic analysis site works. http://www.boomer-ezine.com/Videos/V1I40Video/Click-to-Play.html I encourage you to research the various sites that provide this service and include one in your p Email Marketing – Building Your List You want the visitor to stay and read your content.Building your email list can be one of the toughest parts of email marketing. If you spend some time, energy and money building a good list, though, it can be very lucrative. Here are 11 ways to build your email list.Use a DHTML popup on your websiteDHTML popups are a great way to solicit signups to your newsletter – they grab your site visitorss attention, but are not as aggravating as standard popups.Use an opt-in on ordersGive you You need a tool that can provide you with information that has more dimensions than the standard web hosting packages. There are sites on the Net that can provide this information free. Use the search engines to find a few of them. A couple of example sites are addfreestats.com or statcounter.com. The typical traffic analysis site (abbreviated TAS for the rest of this article) will track the activity on your site and give you extensive reports on how your site is being viewed. The stats that you get from it will be much more detailed than most of the basic stats from your web host. To use the TAS, you establish an account on the TAS with a user name and password. Once you are signed on, you set up a project to monitor your website. You can set up multiple projects to monitor multiple sites. The TAS generates a few lines of java script for you. You then copy and paste the script into each webpage on your site that you want to monitor. You can select an option on the TAS set up so there is nothing on your page to indicate that the script is there. Each time the page loads, the script sends info to the TAS that goes into a database. When you want to see the info, you log on the TAS and check out how people are viewing your site. Most of the traffic analysis sites have the ability or track the visitor's path that will allow you to see exactly the sequence of pages that the visitor viewed and how he/she browsed you site. You can walk through your site with your visitor and make certain that you are managing them on your site. This is a great tool. If you are building a website, I highly recommend that you install the small script on every page that you want to track. The following link is to an educational video to show how a typical traffic analysis site works. http://www.boomer-ezine.com/Videos/V1I40Video/Click-to-Play.html I encourage you to research the various sites that provide this service and include one in your p Starting a Business - How to Get Everything on Your List Done! h a user name and password. Once you are signed on, you set up a project to monitor your website. You can set up multiple projects to monitor multiple sites.With all of the pressures that come with starting up a new business it is easy to get overwhelmed. Which many people face is a long list of tasks that need to be dealt with. Keeping yourself and your company organized can be a tall task with everything you have to face. It seems when starting a business that you have 1000 things to do but that you are walking in mud. It seems to take such a long time to get everything done. The key is to stay organized and move The TAS generates a few lines of java script for you. You then copy and paste the script into each webpage on your site that you want to monitor. You can select an option on the TAS set up so there is nothing on your page to indicate that the script is there. Each time the page loads, the script sends info to the TAS that goes into a database. When you want to see the info, you log on the TAS and check out how people are viewing your site. Most of the traffic analysis sites have the ability or track the visitor's path that will allow you to see exactly the sequence of pages that the visitor viewed and how he/she browsed you site. You can walk through your site with your visitor and make certain that you are managing them on your site. This is a great tool. If you are building a website, I highly recommend that you install the small script on every page that you want to track. The following link is to an educational video to show how a typical traffic analysis site works. http://www.boomer-ezine.com/Videos/V1I40Video/Click-to-Play.html I encourage you to research the various sites that provide this service and include one in your p Who Says You Need a Logo? see exactly the sequence of pages that the visitor viewed and how he/she browsed you site. You can walk through your site with your visitor and make certain that you are managing them on your site.No, you really don’t need a logo for your business; a logo is definitely not a must-have for your business, if you don’t care for your customers to remember you. After all, you are not as big as McDonalds or Sony or Nike and neither do you dream to be a big business, right? You don’t care if your customers think of your business, as a one off venture, isn’t it?Eh! What did you say? You want your business to grow? You want your customers to remember you a This is a great tool. If you are building a website, I highly recommend that you install the small script on every page that you want to track. The following link is to an educational video to show how a typical traffic analysis site works. http://www.boomer-ezine.com/Videos/V1I40Video/Click-to-Play.html I encourage you to research the various sites that provide this service and include one in your plans for building your website. Copyright 2006 John Howe, Inc.
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