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  • Other Added - Naming Names... How to Name Your Business

    In 21st Century as Global Market is Shrinking... Cross Cultural Adaptation is a Must!
    IntroductionIn 21st Century and in the era of Knowledge Based Industry when global market in shrinking cross culture adaptation is not only a MUST but is only a mantra to succeed. In my previous two employments, we had 15 and 24
    ith the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

    ::: Start List :::

    "grill -
    Multi-Brand Franchises in the QSR Sector
    Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato's Pizza 200 stores in 10 states, Pret a Manager 140 stores
    Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...
    1. First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.
    2. Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.
    3. Let the brainstorming begin!

      I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

      ::: Start List :::

      "grill -
      Brand Identity
      Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world attempt to leve
      e on marketing"...
      1. First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.
      2. Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.
      3. Let the brainstorming begin!

        I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

        ::: Start List :::

        "grill -
        How I Survived an IRS Audit (and How You Can Too!)
        Though I read the letter three times, there was no mistaking the grim news: I was being summoned to the IRS for an audit. I had an instant flashback to the third grade when I was called to the principal’s office. I didn’t know what I h
        promote business.
      4. Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.
      5. Let the brainstorming begin!

        I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

        ::: Start List :::

        "grill -
        CASH - Choosing Exhibition Gifts
        Most companies can benefit from going to exhibitions every once in awhile, but if you aren’t a creative person, it can be difficult to make an interesting booth where people will want to stop. Of course, your exhibition gifts make a hu
        !

        I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

        ::: Start List :::

        "grill -
        The History and Evolution of the Advertising Industry
        An advertising company is a potentially very successful and enjoyable business, but only if done correctly. Advertising promotion is older than most people think, and here is a brief history of advertising companies.There are fo
        ith the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

        ::: Start List :::

        "grill - where ideas sizzle"

        "water cooler"
        ...sidenote: i thought that's where people really talk openly

        "feedbag - serving up ideas"

        "your market draw"
        ...sidenote: i don't know how i got here

        "evoke"
        ...sidenote: now i'm just writing words, synonyms

        "persuade"
        ...sidenote: this is where the dictionary & thesaurus come in

        "convince"

        "share"

        ... a few minutes pass by
        ... a few more minutes pass by

        "Slice-A-Day.com"
        ...sidenote: visual images of pie and cake
        ...sidenote: slice is a portion of a bigger piece...hmm

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