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Other Added - Creating Value With Streaming Video Content
Do you have blind faith that, if you can somehow convince a prospect to engage in a sales cycle, you will eventually make a sale? If you do, watch out! This belief can waste your time, effort, and company resources.Unfortunately, time and resource investments do not inevitably produce sales. How many of the opportunities in your pipeline have been stalled at the same step in the sales cycle for weeks…or months? In how many opportunities have you and your company invested enormous amounts of time, energy and resources (conducting product demonstrations, writing lengthy proposals, providing product e
Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pa
Everyone prefers getting a recommendation for a product or a service. It means they don't have to do the research themselves, or find out whether or not it's for them through trial and error, shouldering all the risk. For example, if you're looking for a good dentist, you're more likely to ask someone you know and trust who they go to before you'll look one up online or in the yellow pages, right?The same goes for your business. And you'll get HIGHER QUALITY clients and customers through referrals than any other method. So here are three super simple ways for you to help your current clients and cu
Streaming video provides a number of useful opportunities for maximising the potential of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it also offers a cost-effective solution for broadcasting a new corporate presentation to a wider audience.
Although streaming video is certainly not a new concept and has been around for some time, it’s now easier than ever to add streaming video content to your website. The technology required to enable video streaming is widely available, it’s relatively inexpensive and with the dramatic growth in high speed, broadband internet connections, a growing number of internet users can now view high quality, streaming video on their computers.
In this article, leading corporate video & business television producer, John Howarth, explains some of the ways in which streaming video content can be made to work effectively for your business and produce tangible results.
Provide Compelling Content
Try to provide content that creates a real interest for the viewer. Instead of simply informing them of your key corporate values – the typical narrative being ‘how successful we are, the great products & services we offer, our featured clients’ - why not turn the message into something that is actually useful and engaging to watch.
Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pag
The sales training professionals need to insure that their sales force can handle interrupted phone calls without losing their train of thought and without being upset or irritated at the prospect. If you are a salesperson obviously you will be interrupted and the sales manager needs to explain this to the salesperson that it is nothing personal.After all the salesperson on a cold call is calling “out of the blue” and perhaps during business hours or directly after business hours or right before work starts. In this case the prospect may have 100 things on their minds and the phone call comes in.<
Streaming video provides a number of useful opportunities for maximising the potential of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it also offers a cost-effective solution for broadcasting a new corporate presentation to a wider audience.
Although streaming video is certainly not a new concept and has been around for some time, it’s now easier than ever to add streaming video content to your website. The technology required to enable video streaming is widely available, it’s relatively inexpensive and with the dramatic growth in high speed, broadband internet connections, a growing number of internet users can now view high quality, streaming video on their computers.
In this article, leading corporate video & business television producer, John Howarth, explains some of the ways in which streaming video content can be made to work effectively for your business and produce tangible results.
Provide Compelling Content
Try to provide content that creates a real interest for the viewer. Instead of simply informing them of your key corporate values – the typical narrative being ‘how successful we are, the great products & services we offer, our featured clients’ - why not turn the message into something that is actually useful and engaging to watch.
Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pa
A short rhyme by Woz at WebmasterWorld best describes the Google dance. It goes – They put some pages in, They take some pages out, They calculate the PageRank, Then they shake it all about, They wait until the full moon Then they mix the servers up, That’s what its all about.Webmasters have christened a concept associated with all search engines after the name of Google – the Google dance. And rightly so. Because of the sheer reach, popularity and reputation of Google as a search engine, Google has been subjected to scrutiny under a microscope by search engine analysts more often than
In this article, leading corporate video & business television producer, John Howarth, explains some of the ways in which streaming video content can be made to work effectively for your business and produce tangible results.
Provide Compelling Content
Try to provide content that creates a real interest for the viewer. Instead of simply informing them of your key corporate values – the typical narrative being ‘how successful we are, the great products & services we offer, our featured clients’ - why not turn the message into something that is actually useful and engaging to watch.
Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pa
When people think of investments, they usually think of taking a certain amount of money and putting it into something like stocks or bonds, with the hopes that in a few years they will see a significant return on their investment. In the case of stocks, the potential for a big return is quite large, but also risky as stocks can fall through the floor quite easily. Bonds are more safe, but the return on most bonds is very small. Unless you invest in a great number of these bonds there isn't much chance of coming away with a large profit, not to mention that the wait time on bonds can be measure better in
Provide Compelling Content
Try to provide content that creates a real interest for the viewer. Instead of simply informing them of your key corporate values – the typical narrative being ‘how successful we are, the great products & services we offer, our featured clients’ - why not turn the message into something that is actually useful and engaging to watch.
Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pa
Podcasting Is A New Form Of Fun Stuff To Do On The Computer. The Ipod Was Made For Music Downloads, But The Reality Is That It Has Created A Launch Of Mini Shows, That Are Uncut And Cheap To Produce.Every Event You Can Imagine Is A Potential Contender As A Reality Radio Broadcast Show From Rio To Cape Cod, And From Boston To Broadway.CB Radio,i.e. Ham Radio, Was Developed As Radio For The People, But Now Another Page In The Consumer Notebook Of Modern History Has Turned.Any Music Concert Can Become An Mp3, Whether
Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pages. It could be far more interesting for the viewer to provide them with a series of recipes, which feature the products being used in context.
Another technique is to provide content that is not centrally focused to your company’s core products & services. For example, your company sponsors a sports event or art exhibition. How about showing some clips from the event, with company branding around it? By using more recognisable and popular content, you are creating a wider ‘reach’ for the video, with the added possibility of gaining increased website traffic.
Re-Package Content
Lets say you already have a corporate video, it’s around ten minutes long and you currently distribute it on a video tape format or DVD. The most obvious solution would be to have it transferred to a streaming format in it’s entirety and loaded up onto your website. Whilst a ten minute corporate video sequence may be useful as a backdrop display in a trade exhibition or screened to a captive audience in a conference, it’s often far too long to use as a streaming video clip on your website. Who really has the time to sit and watch a corporate video clip for this length of time? It’s often far more useful to break the sequence down into a series of individual clips or re-edit into a shorter, condensed version that has greater impact.
Following on from this, you might also want to distribute streaming video clips around different areas on your website. This way, the clips featured can be targeted to match – and complement - the page content. For example, on a page detailing company clients and case studies, the video clip could feature customer testimonials; situated on a contact details pag
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