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Other Added - How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined - Anytime
Tired of seeing clicks that are paying your $0.11? There is something you can do about it.The biggest complaint for pretty well all adsense publishers is invariably about low paying click values. If you're wondering why Google is only paying you $0.11 a click, you won't need to look much further than the content on your web page. Remember, your revenue is a part of the figure advertisers are content to pay for individual keywords. The figure they are inclined to pay is based strictly on the figure they feel confident to earn from the sale of their product. For example, topics such as vegetables, are more likely to receive $0.11 clicks than for a topic like life insurance. The reason is simple: the price of the products associated with those keywords dictate the amount advertisers will pay. The pr
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effective
Why do you have to optimize corporate websites? Will search engine optimization be useful in corporate websites? What are the advantages of SEO for corporate websites? There are many benefits that SEO could give to corporate websites. Here are some of them:• SEO makes a corporate website more search engine friendly;• SEO will increase the sales leads of corporate websites;• SEO brings higher return on investment from corporate websites; and• SEO increases the corporate website’s brand awareness.SEO for Corporate WebsitesWhen you optimize a corporate website, you are actually making it easier for the search engines to index it. And more, you are making it a search engine friendly site. What would this imply? It means that you can rightly expect for higher site
Nevertheless, in spite of good intentions, it’s well known that true-lasting success with the search engines, (Google, Yahoo, MSN, etc.) is through a Theme-Based Keyword Focused Content site; which beats a mini-site and Door-way pages combined, anytime.
That is because a mini-site is not a viable concept for the average webmaster or affiliate, selling products of their own - or for a merchant partner. Lets look at these concepts.
What is a Theme-Based Keyword Focused Content Site?
What is is a Mini-Site? And,
What is a Gateway Page?
A theme-based keyword focused content site, is based upon a theme where every page focuses upon a single topic that is related to the theme. For example…
Let us say that your theme is soccer. Then, the theme-base related web pages will be about soccer and would include …
MLS Soccer – the soccer professional league in USA
FIFA – the international soccer federation
World Cup – Soccer’s international world tournament
The Euro Cup – European soccer’s tournament
Copa America – Latin America soccer’s tournament
Soccer Mom’s
Soccer Reviews
Soccer Paraphernalia
Etc… Etc.
Each of the above will be a specific topic, and each topical page is a “Keyword Content Focused Page. A theme-based site could grow well over 200 pages, each on a different topic, all related to the site’s central theme (soccer). The sum total of all the information forms the content of your site.
Best of all, a tightly focused theme-base site scores well at the search engines for hundreds of soccer-related keywords that will indefinitely drive unlimited targeted traffic to your theme site, selling unlimited soccer related products.
On the other hand, Mini-Sites are small Affiliate sites that focus on selling a single product. It could be a short as one or two pages, and as long as 20 pages. It is composed entirely of a powerful sales letter that drives a visitor to a merchant’s site.
Although, a mini-site is a well intended concept it’s not a viable alternative for most products.. Here are a few of the drawbacks.
1. Hard to build traffic. Because they don’t do well on the search engines. They aren’t built to rank highly on the search engines, or to draw traffic from the most flexible directories.
2. No Credibility. Does not establish credibility in you or your product. A mini-site is a one time straight pitch sales copy; and, no one buys from a straight pitch Web site unless they previously have known, respect, and trust, a well-known authority related to the site’s product.
3. No Diversification. If your mini-site sales copy fails to convert your prospect into a buyer, you’ve most likely lost that visitor for good.
In comparison, the Theme-Based Content Site offers greater opportunities for Affiliate and Webmasters.
1.Traffic
The theme-based content site is full of content-rich pages designed to attain a high search engine ranking. On the merits of their valuable content they will draw substantial traffic from the Directories.
2.Credibility:
They are great credibility builders because they’re PREselling rather than hard selling.
3.Diversification
Each page of a theme-based site may have from 5 and up to 10 links to merchants partner’s sites for different related products..
Now, let us compare a mini-site that is about a certain manufacturer’s soccer balls, versus a theme-based content site that is all about soccer.
A visitor to a mini-site falls within two categories …
- (S)he needs new soccer balls
- (S)he doesn’t need new soccer balls
Now, suppose your visitor, upon reading your sales pitch for soccer balls says …. “No … I’ve just got a new ball”, and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No --- your visitor still recently bought a new soccer ball.
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiven
Cashflow Idea No. 1. Use ‘cashflow’ sales checklists.For sales people, get them to ask every single customer to make another ‘add-on’ purchase with the one they’ve already made. A great way to do this is to have a shopping ‘checklist’ of what the customer could buy.Cashflow Idea No. 2. Use ‘cashflow’ payment checklists.For your administration team. Have a checklist of your customers and when their payments are due. Set up reminder e-mails/sms’s/and faxes for each customer to ensure their payment is received on time.Cashflow Idea No. 3. Increase your prices.Most business people are so scared of increasing their prices. Yet when you do you’ll notice a couple of things happen. Firstly, ‘nothing’ may happen! That’s the ideal. Secondly you may lose a couple of customers, but
The Euro Cup – European soccer’s tournament
Copa America – Latin America soccer’s tournament
Soccer Mom’s
Soccer Reviews
Soccer Paraphernalia
Etc… Etc.
Each of the above will be a specific topic, and each topical page is a “Keyword Content Focused Page. A theme-based site could grow well over 200 pages, each on a different topic, all related to the site’s central theme (soccer). The sum total of all the information forms the content of your site.
Best of all, a tightly focused theme-base site scores well at the search engines for hundreds of soccer-related keywords that will indefinitely drive unlimited targeted traffic to your theme site, selling unlimited soccer related products.
On the other hand, Mini-Sites are small Affiliate sites that focus on selling a single product. It could be a short as one or two pages, and as long as 20 pages. It is composed entirely of a powerful sales letter that drives a visitor to a merchant’s site.
Although, a mini-site is a well intended concept it’s not a viable alternative for most products.. Here are a few of the drawbacks.
1. Hard to build traffic. Because they don’t do well on the search engines. They aren’t built to rank highly on the search engines, or to draw traffic from the most flexible directories.
2. No Credibility. Does not establish credibility in you or your product. A mini-site is a one time straight pitch sales copy; and, no one buys from a straight pitch Web site unless they previously have known, respect, and trust, a well-known authority related to the site’s product.
3. No Diversification. If your mini-site sales copy fails to convert your prospect into a buyer, you’ve most likely lost that visitor for good.
In comparison, the Theme-Based Content Site offers greater opportunities for Affiliate and Webmasters.
1.Traffic
The theme-based content site is full of content-rich pages designed to attain a high search engine ranking. On the merits of their valuable content they will draw substantial traffic from the Directories.
2.Credibility:
They are great credibility builders because they’re PREselling rather than hard selling.
3.Diversification
Each page of a theme-based site may have from 5 and up to 10 links to merchants partner’s sites for different related products..
Now, let us compare a mini-site that is about a certain manufacturer’s soccer balls, versus a theme-based content site that is all about soccer.
A visitor to a mini-site falls within two categories …
- (S)he needs new soccer balls
- (S)he doesn’t need new soccer balls
Now, suppose your visitor, upon reading your sales pitch for soccer balls says …. “No … I’ve just got a new ball”, and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No --- your visitor still recently bought a new soccer ball.
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effective
There are many advantages doing joint venturing with offline businesses. You could increase your target market by reaching audiences you could not advertise to before. You could get referrals from the offline businesses you joint venture with.The key to doing joint venture with offline businesses is to find ones that have similar target audience. If you're selling business software, you wouldn't want to joint venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store.Here are three joint venture deals you could set up:1. Write a tip booklet relating to your business. Make a deal with an offline store where they give away your tip booklet to their shoppers with each purchase. The store you pick should attr
1. Hard to build traffic. Because they don’t do well on the search engines. They aren’t built to rank highly on the search engines, or to draw traffic from the most flexible directories.
2. No Credibility. Does not establish credibility in you or your product. A mini-site is a one time straight pitch sales copy; and, no one buys from a straight pitch Web site unless they previously have known, respect, and trust, a well-known authority related to the site’s product.
3. No Diversification. If your mini-site sales copy fails to convert your prospect into a buyer, you’ve most likely lost that visitor for good.
In comparison, the Theme-Based Content Site offers greater opportunities for Affiliate and Webmasters.
1.Traffic
The theme-based content site is full of content-rich pages designed to attain a high search engine ranking. On the merits of their valuable content they will draw substantial traffic from the Directories.
2.Credibility:
They are great credibility builders because they’re PREselling rather than hard selling.
3.Diversification
Each page of a theme-based site may have from 5 and up to 10 links to merchants partner’s sites for different related products..
Now, let us compare a mini-site that is about a certain manufacturer’s soccer balls, versus a theme-based content site that is all about soccer.
A visitor to a mini-site falls within two categories …
- (S)he needs new soccer balls
- (S)he doesn’t need new soccer balls
Now, suppose your visitor, upon reading your sales pitch for soccer balls says …. “No … I’ve just got a new ball”, and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No --- your visitor still recently bought a new soccer ball.
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effective
It is very simple to create your own products. First you need to determine what it is you want to create. This may sound silly to even say, but saying it aloud will give you a better understanding of what you will need to create this. I suggest, writing this down. Brainstorming ideas to determine the best way to create the product.What items will you need, will this be expensive, will you need assistance and are you going to market this item? These are important questions to determine when creating your own products.Second, after answering these questions and determining the status of each, I then suggest getting the opinion and advice from others. Whether this is accomplished by face to face contact of those closest to you or by performing research to see what other items like that exists.
They are great credibility builders because they’re PREselling rather than hard selling.
3.Diversification
Each page of a theme-based site may have from 5 and up to 10 links to merchants partner’s sites for different related products..
Now, let us compare a mini-site that is about a certain manufacturer’s soccer balls, versus a theme-based content site that is all about soccer.
A visitor to a mini-site falls within two categories …
- (S)he needs new soccer balls
- (S)he doesn’t need new soccer balls
Now, suppose your visitor, upon reading your sales pitch for soccer balls says …. “No … I’ve just got a new ball”, and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No --- your visitor still recently bought a new soccer ball.
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effective
.com, .net, .org, .biz, .edu, .info, .int, .gov, .mobi, .aero. For many unsuspecting internet surfers, these dot whatever mean no greater than being an extension name of the websites they are visiting. They do not realize that these three letters coming after a period or dot serve a great function in the webbed world of internet.Top-level domain or the last part of an Internet domain name serves as virtual, invisible fences in the immeasurable vast space of internet. They denote classification and stratification. Top-level domains tells us the kind of website we are about to visit. .com is for commercial websites open for everybody to visit and register on, .biz is for businesses, .edu is for educational institutions (mostly schools, colleges, and universities), and .gov is for governmental agenc
Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiveness. That is because you are creating real content and not spider bait!
The Theme-Based approach is 100% different. First, you find a theme you know and love, with lots of profitable keywords. Second, research hundreds of profitable keywords (greater demand and less supply) related to your products or services. Third, you build a theme-base content site with great content, that ranks high on the search engines, delivers unlimited PREsold targeted traffic, and gets the click-through to your selling site, or a merchant’s site.
As you can see…. The theme-based content focused site wins over a mini-site or gateway pages anytime. The secret of their successful high ranking on the search engines, is that each page is build around a highly profitable keyword content focused page.
The process may seem long, complex and tedious; and, indeed, it could be. Nevertheless, with the right guidance and tools it’s easier than you think. In fact the entire process could be automated.
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